William Mellon

Summary

Corporate Communications executive with extensive management experience addressing key target audiences under the public relations/public affairs umbrella--marketing communications, employee communications, investor communications, government relations and consumer affairs, including corporate advertising--for five Fortune 500 companies and a federal government agency. Equally adept at formulating strategy, counseling management and supervising communications plan implementation.

Work History

Work History
Aug 2008 - Present

MD

Cross Country, Inc.

Corporate communications counseling firm, providing services to entrepreneurial companies and leading Fortune 100 multinationals. Focused on strategic planning and tactical implementation in media relations, employee communications, and public/government affairs.

Nov 2007 - Jul 2008

SVP-Communications

http://www.amerigroupcorp.com

Oversaw all aspects of the company’s communications efforts, reaching not only its 4,500 employees and 1.7 million members, but also the additional audiences increasingly relying on Amerigroup as a leader in the field of caring for the financially vulnerable, seniors and people with disabilities. Responsible for corporate communications, member communications, and creative services. Staff of twenty. Provides strategic and tactical messaging platforms for other functions including sales, marketing, government affairs, investor relations, customer call centers, and Associate Services.

Jun 2001 - Nov 2007

MD-Corporate Communications

http://www.nwa.com

Chief strategist and implementor of the airline’s global corporate and marketing communications programs including (Chapter 11) restructuring. Provide messaging platform for other functions including sales, marketing, international, investor relations, government affairs and two captive regional carriers. Number two executive in $100 million Corporate and Brand Communications Group including advertising, promotions and branding.

Key roles during September 11 airline crisis and massive company reorganizations. Hired by new CEO and President to “turn around” public image. Positive national/international media coverage increased by 700% in nine months. North American media and crisis communications representative for KLM Royal Dutch Airlines.

Oct 1999 - May 2001

MD

Cross Country, Inc.

Managing Director of corporate communications counseling firm, providing services to entrepreneurial companies and leading multinationals. Clients included several Fortune 30 companies. Focused on strategic planning and tactical implementation in international communications, media relations, employee communications, and public/government affairs.

Jan 1987 - Oct 1999

VP-Public Relations

Rockwell International Corp.

Chief strategist and implementor of the corporation's global media relations, employee communications, marketing communications and video communications programs. Frequent contact with chairman and CEO, as well as other corporate and business unit executive management. Key player in Rockwell repositioning. Spin-off/IPO experience (including annual report).

Education

Education

BA

Masters

Skills

Skills

Business Communications

I am a corporate communications executive with extensive management experience addressing key target audiences under the public relations/public affairs umbrella for Amerigroup, Northwest Airlines, Rockwell International, Raytheon and Boeing as well as the Department of Defense. In these positions, I implemented successful plans in M&A communications, crisis communications, bankruptcy communications, and leading the change process through communications.

Secret

DOD