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Web Development hobbyist

User experience design

Consumer Technology

Technology Ventures


Automobile enthusiast

Computer hardware enthusiast




A product enthusiast passionately building and disrupting the consumer internet. My focus and passion is around discovering user problems and solving them with efficient and elegant solutions with a very strong emphasis on product design. I hack(the good kind) a little too.:-)

Work experience

Jul 2009Present

Co-Founder/Hacker/Product Lead

Car Overload

What the products do: Give car enthusiasts a place to connect and discover automotive content structured around their cars of choice.What I do: Set product strategy, UX/UI Design, Front-end development, system administration, investor pitches, business development, blog design and admin.

Company Pitch:

Car Overload is an automotive product network that centralizes automotive content, community, and commerce around the cars and parts of which they relate. Every car and part manufactured has its own online identity that consists of related products, images, videos, reviews, Q&A, owners, and other types of data on the web, but this content is scattered across many different sites. Car Overload consumes this data and builds comprehensive identities for cars and parts that users can connect with in the same way they connect with their friends on Facebook.

I have driven the product vision and requirements for the site and lead the team.  I have designed and implemented the front-end/UI for the site, as well as some of the information architecture.  I run the blog and contribute content as well.

I spec'ed out and built the following features from the ground up

- In house AJAX commenting system

- Interactive activity feed and Dashboard aggregating content from across the entire site based on user preferences.

- Facebook Open Graph Authentication integration with in house registration

- Follow/Favorite users and content

- All front-end features.

Jun 2011Present

Product Manager, Social Apps


What the products do: Makes online commerce social.What I do: Build and deliver products that maximizes value for brands and consumers alike

Responsible for setting the strategy and running the Social Apps business for Bazaarvoice.  This currently consists of 3 core products that are Facebook applications: Ratings and Reviews, Ask and Answer, and Stories.

Shorty Award won - Best Use of Facebook or Twitter for ecommerce

Jun 2007Jul 2009

Product Marketing/Management


Report to Chief Technology Officer.  Primary Responsibility is to manage half of Baynote products including SEO/SEM, Mobile, Video, and Recommendations.  Identifying market opportunities and developing products. Designing products from conception, and educating the sales organization about products and product features to be implemented by the engineering team.

Product Strategy – Manage Product scope and execute product strategy.
  • Feature planning & requirement gathering
  • Product Prototyping
  • Presentations
  • Market Research
  • Engineering Coordination  
  • Customer inquiries
Messaging/Collateral – Value prop positioning and content creation.
  • Collateral Content
  • Sales Presentations
  • Web content owner
Competitive – Tracking competition progress and differentiating Baynote’s products.
  • Competitive Research
  • Competitive Wiki
  • Differentiation Presentations
  • Sales Inquiries/Calls on Differentiation
Sales/BD Support
  • RFI/RFP Support
  • Sales call technical support
  • Partner development
  • Strategic markets investigation and support

Internet Marketing – Evangelizing, lead generation

  • Blog owner/main contributor (
  • Social media (3rd Party Blog contributer/commenting/twitter
Feb 2007May 2007

Search Strategist Intern

Red Bricks Media

Researching and Implementing Search Engine Optimization campaigns. Performed keyword research and internal site linking strategies.  Attending industry related conferences on Search Engine Optimization and Web Analytics.  Primary focus was working on Glam and Adobe’s SEO campaigns.



Valiance Group

Started a personal technology consulting company to address the needs of individuals interested in integrating consumer technology into their daily lives.  The scope included home networking, home theater setup, workflow consulting, and other activities. Market research, investigated partnership opportunities, drafted partnership proposals, acquired and serviced clients. (no longer active)


Financial Analyst Intern

I worked in the UBS private wealth group as a financial analyst for a financial advisor.  Assisted with client relations.  Performed market research and created reports which served as material to assist with investment decisions.  Created and maintained portfolio performance reports.


Elliott Ng

Elliot has been an advisor for  He assisted with product positioning, introductions to high profile investors and entrepreneurs, and other operational areas. He now leads Product Management for Google in China.

Hooman Ahmadi

Hooman was responsible for a large chunk of the back end code.

Mike Svatek

Mike was the Vice President of Marketing and Product at Baynote. He was responsible for hiring me, and I reported to him directly. 

Scott Brave

Scott Brave led the Baynote Product Team in addition to his other responsibilities as CTO.  I reported to him during my last year at Baynote.

Mockups,Protoype designs, Papers



Science, Technology, and Society

Stanford University

1999 - 2001; 2006 - 2008

Science, Technology, and Society is an interdisciplinary major social sciences and engineering disciplines.  Most of these courses relate to technology's role in society.  My concentration was Management Sciences & Engineering with a focus on high technology entrepreneurship.  Many of my classes were taught by industry leaders under the umbrella of the Stanford Technology Ventures Program, which is the entrepreneurship center for Stanford's School of Engineering (


Testing and Optimization
User flow optimization through testing Testing tools Google Analytics, MixPanel,
  Analytics/Usability MixPanel real time analytics implementation and funnel tracking Google Analytics Search Engine Marketing Organic Search Engine Optimization Google Adwords Social Media Marketing Facebook marketing Twitter profile management/third party tools Blogging
Web Development & Usability
HTML, PHP, CSS, MySQL, jQuery, AJAX. Apache Well versed in web usability and user experience design. MVC architecture design, SVN, GIT, CakePHP rapid dev framework.  Strong background in analytics and site optimization
Presentation Design
High proficiency in Powerpoint, Apple Keynote and presentation design principles.
Graphics Design
High proficiency in Adobe Photoshop & Adobe Fireworks.
Product Protoyping
Experience prototyping with Adobe Photoshop, Adobe Fireworks, Omnigraffle, Keynote Kung-Fu,and fast CSS prototyping with CSS/JS frameworks.