- Developed creative strategy and direction for clients, supervised design and production, guided projects through approval processes and ensured the quality of final deliverables
- Directed and managed workflow of creative department consisting of editors, graphic designers, copywriters and production personnel. Also managed outside vendors and freelancers.
- Crafted marketing communications across multiple channels in support of existing marketing efforts and in the execution of new marketing plans/campaigns
- Assisted clients and internal management in evaluating project needs, sales support, product development, operating procedures and budgeting