Will Bennett

Will Bennett

Senior Business Operations Executive

  • Avon Park FL
  • wbennett365@gmail.com
  • 863.873.3717

Summary

Results-driven, Senior Business Operations & Marketing Executive, performance consultant and entrepreneur with 15 years of operations management experience seeks an operations leadership role with a growth-stage company that leverages diverse skills in marketing strategy, business development, solution design, thought leadership and relationship management to formulate innovative strategies, execute business objectives and achieve quantifiable results

  • Strategic Planning
  • Performance Improvement
  • Marketing Strategy
  • Relationship Management
  • Business Case Development
  • Branding & Communications

Work History

Work History

Principal

INDEPENDENT CONSULTING
2014 - Present
  • Evaluated the growth strategy and sales model of national speaker and author; designed & implemented new operating model, CRM system, and sales strategy resulting in 65% revenue growth in first year.
  • Established new marketing strategy and lead generation pipeline for central Florida Medicaid service provider in response to external factors shaking up the marketplace; improved lead conversion 16%.
  • Developed branding and launch strategy for start-up, hand-made kitchenware company.  Integrated social media and online storefront with brick & mortar sales channels to bring new product line to market.
  • Developed business case and go-to-market strategy for defense contractor focused on training delivery to introduce performance management assessments to potential commercial customers; projected $1.3 million new revenue in 1st year.

Consultant

BROOKS INTERNATIONAL
2013 - 2014
  • Hand selected to drive performance in pilot shop in proof of concept test. Managed 26 person production facility to break previous monthly revenue record, break all previous KPI records-Operating model implemented across 270+ production facilities and contract extended resulting in $1. 5 million in new billings.
  • Managed multi-state implementation initiative, leading regional vice presidents, and built support for effective implementation of new operating model; increased cash flow by $1. 7 million /month.
  • Served as Area Lead; scoped efforts, developed project plans, staffed projects, supervised 3 direct reports, managed client and Brooks resources, produced client deliverables and oversaw  implementation.

Vice President, Operations and Business Development

MANAGEMENT EXPERTS
2007 - 2013
  • Prospected, closed and then performed initial feasibility analysis & due diligence on 8000 acre castor oil plantation & processing plant in central Florida.
  • Set marketing strategy & managed all marketing activities for four companies utilizing print, web, media, and social media channels.  Increased overall sales by 28% in one year in a saturated market.
  • Developed operating model and strategic partnerships for 1 million ton/year bamboo plantation & processing facility in Honduras; agreements reached for shipping to European energy markets and local electrical generation.
  • Identified market opportunity & created new labor consulting service line; developed international logistics supply chain – Landed 1st year client w/$1m annual billing.
  • Managed client relationships and service production teams, negotiated contracts, oversaw program delivery, developed account strategies and sold $1.4M in new business representing 64% of Management Experts’ total revenues in FY’11

Non-Commissioned Officer, Weather

U.S. AIR FORCE
1995 - 2007
  • Established Operations Group mobility operations by cultivating key cross-functional relationships across five units and 7 support service providers; maintained a +90% readiness rating for 380 personnel-58 active deployments
  • Lead and managed 14 person Airfield Services Element with three direct reports at base weather station; supported +14, 000 plus training flights/year with zero weather related incidents.
  • Crafted first post-war Iraqi Civil Aviation Authority“ Hold Harmless” agreement allowing civilian aircraft to use military airfields throughout the Iraqi theater of operations; increased civilian aviation access aided in economic recovery.

Professional Affiliations

Certifications

University of Florida Biomass Research & Development Initiative Board of Advisors

2011 - Present

Research grant initiative researching byproduct uses and development of sugar based ethanol manufacturing

Get My Talk, LLC – Board of Directors 

2013 - Present

Tech company focused on SMS marketing and information delivery systems

Highlands County Planning & Zoning Board - Member

2011 - 2013

Governmental board reviewing comprehensive plans and considering zoning variances

Avon Park Community Redevelopment Board of Advisors - Chair

2011 - 2013

Governmental board focused on economic development & community improvement within the redevelopment area

Education

Education

M.B.A.

ROLLINS COLLEGE, CRUMMER GRADUATE SCHOOL OF BUSINESS
2013

B.S. - BUSINESS MANAGEMENT

WEBBER INTERNATIONAL UNIVERSITY
2011

A.S. - WEATHER TECHNOLOGY

COMMUNITY COLLEGE OF THE AIR FORCE
2007