Wayne Segal

Wayne Segal

Work History

Work History
Jan 2012 - Present

Communications Consultant

Advanced Communication Strategies

  • Provide range of services to assist organizations with their communication needs, from preparation of strategies, through to design, writing and production of comprehensive materials. Includes print and electronic media and design of social media platforms.
Aug 2010 - Present

Instructor

Palm Beach County School District

  • Part-time evening instructor teaching blogging to adults.
Mar 2000 - Jun 2011

Public Affairs Director

City of Boynton Beach

With a population of nearly 68,000, Boynton Beach is the 3rd largest municipality in Palm Beach County. Developed, implemented, coordinated comprehensive public information, communications program to dispense information about the city using a variety of methods and media. Served as spokesperson. Designed communications, crisis communications and marketing plans. Consulted with city manager, elected, appointed officials. Coordinated ceremonial events. Allocated, scheduled resources to assure achievement of program, function goals. Key accomplishments:

  • Established Public Affairs department along industry standards; formulated communications & crisis communications plans; requested as models by municipalities and counties throughout the U.S. 
  • Developed policies, procedures, strategic plan for government television station.
  • First adopter in Palm Beach County of social media for local government. Recognized by Fels Institute of Government, UPenn, as "Promising Practice."
  • Initiated countywide alliance to help local government television stations secure programming to meet state requirements for original program content.
  • Initiated partnership with regional PBS channel to rebroadcast locally oriented programming on city's television channel.
  • Instituted area's first mentoring program; mirrors state program; allows employees one hour a week to work with students in city schools or other approved programs.
  • Established Citizen's Academy to better acquaint public on how government works; resulted in increased interest in serving on citizen advisory boards.
  • Annually researched, wrote Mayor's State of the City speech.
  • Arranged for, and only area municipality to have, television news reporter embedded with Emergency Operations Team during Hurricane Wilma, October 2005; resulted in greater in-depth coverage of city than other municipalities.
  • Engineered two appearances by mayor on national FOX-TV news during and after Hurricane Jeanne, September 2004.

Education

Education

Interest

Social Network Media

Travel

Digital Photography & Video

Specialties

Strategic planning/counseling; crisis communications; branding; writing/editing; AP news style; speechwriting; media relations; public relations; community relations; events planning; social media; civic engagement.

NIMS Certified - Communications

Volunteer Activities

  • Fundación At'it Alá, San Juan, Guatemala. Rewarding volunteer position teaching conversational English to indigenous population.
  • 2001-Present, President, San Savino Homeowners Association 
  • Vice President, Florida Government Communicators Association, October 2009-present
  • Interim Treasurer, Florida Government Communicators Association, February 2011-present
  • 2010 Regional Luncheon Committee Chair, Florida Government Communicators Association
  • 2009-10 Secretary, Florida Government Communicators Association
  • 2009 Annual Conference Committee Chair, Florida Government Communicators Association
  • 2008 Regional Luncheon Committee Chair, Florida Government Communicators Association

Awards, Honors, Publications

  • City, County Communications & Marketing Association Savvy Award of Excellence, Best Video - PSA/Spots.
  • Florida Government Communicators Association Service Award, Regional Luncheon Committee Chair; Service Award, Annual Conference Chair.
  • Appeared on WPTV Newschannel 5, West Palm Beach, as first adopter of Quick Response Codes for government in Southeast Florida.
  • Interviewed by Fels Institute of Government & Public Policy, University of Pennsylvania, for Promising Practices series (social media - first adopter in Palm Beach County for municipal government).
  • "Everything You Always Wanted To Know About QR Codes Or At Least Enough To Get You Started," Dec. 2010, www.fgca.org
  • Co-authored articles for Quality Cities and Risk Insurance Managers' Society magazines.
  • Speaker at Florida Risk Managers' Association conference ("Crisis Communications") and Florida Recreation & Parks Association meeting ("Special Events and Economic Development").

Summary

Accomplished professional who knows how to help companies create competing strategies and delivery models that communicate the right messages and information to the right audiences at the right time. Achievements in strategic planning, marketing, communication and event management. Result-oriented leader with record of developing and implementing strategies to strengthen brand identity and engage target audiences. History of executing initiatives that align organization for optimal performance and efficiency. Proven capacity to build and lead cross-functional teams.

Certifications

Certifications

National Institute Management System (NIMS)

Federal Emergency Management Agency