Wayne Cunningham

Work experience

Work experience
Nov 2014 - Present

Communications Professional

Wayne Cunningham Communications
Mar 2011 - Nov 2014

Creative Director Retail

Hybrid Advertising and Marketing
In my role of Creative Director Retail at Hybrid Advertising and Marketing, I supervised a team of copywriters, art directors, designers and web developers in the creation of a wide variety of advertising and marketing campaigns. Completed many projects for a wide range of clients including; Shiels, Grahams, United Discount Chemists, Impact Tools, Northern Domestic Violence Service, City of Playford and Zero Waste SA, Fasta Pasta, Nuway, and Aboriginal Health Council of South Australia.
2008 - Apr 2011

Managing Partner and Creative Director

I launched Scend in June of 2008, with the addition of a business partner, larger premises, and re-branding of Stereotype with a new name and logo. The focus of the business broadened to include ongoing strategic communications. Building on the success of Stereotype, Scend was able to add to an impressive list of outstanding creative and communication projects With more clients approaching us for strategic communication management and advice, we were able to help our clients to determine, set and align their communication and marketing objectives with their overarching organisational goals. I delivered tangible, lasting and integrated marketing and communication outcomes for the Northern Sound System, Land Management Corporation, Vet Bioscience, Central Diesel and ANZ Corporate Banking to name a few.
2002 - 2008

Managing and Creative Director

The decision to create a new communication design firm was an idea that I’d had for a number of years. I wanted to build a company that focused on making a positive impact in our community. It’s no easy task establishing a business, building the brand, maintaining a high level of professionalism and still delivering a quality of work that exceeded clients expectations. But this is something that I was able to achieve with Stereotype, growing an impressive client list and a first rate body of work. My roles as Managing and Creative Director were extremely broad, ranging from creative, technical, management, client contact, sales and writing proposals and project briefs. Work included various projects for The City of Playford, The City of Charles Sturt, The City of Salisbury, Northern Domestic Violence Service, Anglicare, Department for Families and Communities, the Department of Health and UniSA.


2009 - 2011


University of South Australia
Advertising Strategy, Promotional Culture, Brand Management and Communication, New Communication and Media Technologies, Creative Writing for the Media, Public Relations, Communication in the Global Context, Researching Communication and Organisational Culture
1999 - 2000

Certificate IV

1991 - 1995


University of South Australia
Student exchange to Pusan National University of Technology Illustration and Graphic Design, Winner of 1996 Fringe Festival Poster Competition.



User Experience

Online Marketing

User Interface Design

Website Development


Digital Media

Direct Mail


Annual Reports


Print Production

Social Media Marketing



Concept Development


Adobe Creative Suite



Creative Development

Creative Writing

Public Relations


Social Media



Email Marketing

Digital Strategy



Visual Communication

Corporate Identity

Web Design


Digital Marketing



Logo Design


Graphic Design

Art Direction

Corporate Branding

Integrated Marketing

Creative Direction

Creative Strategy

Brand Development

Marketing Strategy

Brand Communication

Marketing Communications

Communications Management