Warren Michael

Marketing & Brand Communications Professional


An accomplished creative professional with over 15 years experience working within advertising, marketing and brand communications and a proven track record of delivering commercial results.

Started his career at J. Walter Thompson Melbourne, and has worked with some of the most awarded and respected multinational agencies and marketers, independent brand and digital communication agencies in the world including George Patterson Y&R, Clemenger BBDO, Foster’s Group, DraftFCB, Ogilvy & Mather, M&C Saatchi and Belong Brands.

A creative thinker and business strategist with an ‘out of the box’ approach to solving business problem. Well versed in all aspects of the creative process from research, strategy, concept to execution. Brings strategy to life through intuition and insight, information and inspiration, emotive storytelling and multi-sensory executions, delivered with innovation and style. Creative solutions that connect people to brands, spark conversations, inspire loyalty and are shared socially.

Has developed effective and award winning B2B and B2C campaigns for multinational and local businesses, sporting clubs and associations, non-for-profit and charitable organisations, educational providers, government departments and initiatives. Experienced working across multiple channels including print, online, digital, social media, television, PR, outdoor, in-store, activation, experiential, events, sponsorship and direct marketing. 

A creative producer and collaborator who brings together talent tailored for each project including, creative directors, art directors, writers, designers, finished artists, retouchers, photographers, stylists, strategists, event producers, film producers, film directors, film crew, post production, sound production, music licensing, VFX specialists, animators, digital producers, developers, brand influencers, bloggers, social media experts, artists, actors, musicians… and more.

Work History

Work History
2012 - Present

Creative Director

Warren Michael Creative

Creative consultancy that collaborates with agencies, brands and businesses across Australia.

Clients: Gemba Group, Turnstile4, The Marketing Shop, Creative Activation, McCorkell & Associates (M&a), Tribe Marketing, Decoder, P’s in a Pod Creative. Unscriptd Raw, Southport Sharks, Southport Sharks Health+Fitness, Association of Neighbourhood Houses and Learning Centres (ANHLC), Gold Coast Hospital Foundation.

2010 - 2012

Senior Art Director

Gemba Group / Turnstile4

Clients: AFL, NRL, Storm Rugby League Club, NZ Football, Tennis Australia, Toyota, Telstra, Samsung, Coca-Cola, Powerade, Bupa Australia, Australian National Preventive Health Agency (ANPHA) and the Transport Accident Commission (TAC).

2007 - 2010

Senior Art Director

Belong Brands / Photon Group

Clients: Mitsubishi, 2XU Performance Sportswear, Filofax, Westpac Bank, Amcor Limited, GPT Group (Melbourne Central Shopping Centre, Highpoint Shopping Centre, Rouse Hill Town Centre), Soul Pattinson Chemist, Medibank Private, Merri Community Health Services, Child Wise, Kids Off The Kerb and Royal Flying Doctor Service.

2005 - 2006

Freelance Creative Director

Fusion-Clemenger BBDO, J. Walter Thompson, Ogilvy and Mather, Frontier Advertising

Clients: Fosters Group, Cascade Breweries, Wolf Blass Wines, Saltram Wines, Cricket Australia, Hairhouse Warehouse, Gillette Australia, Twinings Australia, Big M (Lion Nathan-National Foods), MARS Australia, Fonterra, Procter & Gamble | General Mills, Nestlé, Kellogg’s, Peters Icecream Australia, Kraft Foods, Tetley Tea Company, Johnson & Johnson, Listerine, Yellowpages, Double A Paper, Vodafone, Samsung Mobile, Lenovo, HSBC Bank, GE Money, Shell Australia, Melbourne 2006 Commonwealth Games | Myer Department Stores | McDonald’s, DFO Retail Outlets, THQ Games, WWE Event, Lanier Digital Copiers, Puma Australia, Footlocker, Tourism Noosa, Tropic Surf, Transport Accident Commission (TAC), Red Cross Blood Service, Beyond Blue Organisation.

2004 - 2005

Senior Art Director

DraftFCB / H&T Advertising

Clients: Honda Motors, GlaxoSmithKline (GSK), Novartis, Bristol-Myers Squibb, AMRAD Phamaceuticals, Ego Pharmaceuticals, Bayer CropScience, NAB Agribusiness.

Mar 2000 - 2004

Senior Art Director

George Patterson Y&R

Clients: National Australia Bank (NAB), Ansett Airlines, Sydney 2000 Olympic Games, Myer Department Stores, Carlton United Breweries (CUB), Victoria Bitter (VB), ALH Hotels, WorkSafe Vic, Australian Association of National Advertisers, (AANA) and The Alannah and Madeline Foundation.

Jan 2000 - Mar 2000

Freelance Art Director

M&C Saatchi, Grey Advertising, Wells Nobay McDowall (Direct Works)

Clients: ANZ Bank, TXU Energy, Tourism Victoria, John Martin’s Department Store, Retravision, Mitre-10, Telstra.

1996 - 1999

Art Director

Medicus R&R

Clients: GlaxoSmithKline (GSK), Novartis Pharmaceuticals, Bristol-Myers Squibb, AMRAD Pharmaceuticals, Sigma Pharmaceuticals Ego Pharmaceuticals, InEssence Aromatherapy, Heritage Brands and Quit Victoria.



B.A. Design and Advertising

Swinburne University of Technology

Graduate Certificate of Marketing

Swinburne University of Technology


• AdSchool, Conceptualisation & Copywriting 
• Rogen International, Effective communication & Presentation Skills 
• Kangan Institute, Cert IV Small Business Management 
• CGS Golf School, Level One – Master Teacher-Player 
• Victorian College of the Arts, Music Theory 
• Melbourne University, Speed Reading and Superior Learning Skills 
• National Theatre Drama School, Acting

Honours & Awards

• Finalist, ADMA Awards
• Merit, APMA Awards
• Bronze, APMA Awards
• AdNews Network of the Year, Clemenger BBDO
• AdNews Direct Agency of the Year, George Patts
• Best of Bates, Agency Network Award
• MADC Awards, Volunteer



Design Direction

Digital Direction


Concept Development

Brand Strategy


Art Direction

Creative Direction

Volunteer Experience & Causes

• Edge Learning Alliance – Strategic marketing communications

• Gold Coast Hospital Foundation – Advertising and marketing communications

• Association of Neighbourhood Houses & Learning Centres (ANHLC) – Strategic marketing and fundraising communication

• Royal Flying Doctor Service Australia – Fundraising marketing communications

• Child Wise – Marketing communications

• Kids Off The Kerb –  Strategic marketing communications

• Beyond Blue – Advertising and marketing communications

• The Alannah and Madeline Foundation – Strategic marketing and fundraising communications

• QUIT Victoria –  Advertising and marketing communications

Text Section

"Warren's a natural creative with great skills to interpret the real needs of a brief and deliver on it with style and innovation."
|– Simon Hammond, Cultural anthropologist & brand advisor

"If you’re looking for an Art Director who is now a Creative Director, who will work hard, work smart and always deliver then look no further. Warren’s your man."
– Rob Morrison, Creative Director at OgilvyOne

“Warren is an excellent creative thinker and is able to use his art direction skills effectively to express ideas across a variety of media in integrated campaigns. Warren is passionate about his craft, hard-working and dependable.”
– Robin Sinclair, Director at The Blue Group

“Quite simply, Warren is one of the rare and talented people I’ve had the pleasure of working with who is both delightful to work with and incredibly competent. His supportive, easy going nature and sense of humour inspires a fun, friendly and productive atmosphere, even when the pressure is on. His insightful, clever and clear vision consistently proved amazing results for even the most challenging projects.”
Luke Holman, Regional Account Director at McCorkell & Associates

“Warren and I worked on many projects together while at George Patterson Bates. He’s committed to the development of big ideas and continually pushes work to the next level. He is voracious and relentless in the pursuit of quality. His has incredibly high standards of excellence in everything he does and continually raises the bar.”
– Hamish Roberston, Senior Writer at George Patterson Y&R