POH Wan Ting 

  • Singapore  
POH Wan Ting 

Analytics Manager

Work History

Work History

Strategy Analyst

Marketing Mix
Consultant and project manager Modeling projects, Network and Strategy Analyst May 13-May 15 Identified growth opportunities to help drive key business decisions and strategies Explored and implemented new ways to look at data points for optimization of campaign performance and increase revenue Crunched massive data as Operations in-charge to push publishers' revenue and troubleshoot issues Prepared and presented trends and insights of company's performance to upper management Led and managed a team of traffic coordinators, POH HP: (+65)90923035 Email: poh.wt1@gmail.com Blk 233 Pasir Ris Dr 4 #10-492 Singapore 510233

Analytics Manager

ZenithOptimedia
Analytics Manager May 15- Drive key clients' media strategies through analytics Implemented digital attribution model factoring direct and indirect digital media channels Initiated and completed machine learning project for performance advertisers to segment search keywords to suitable landing pages Explore and provide feedback to potential advertiser's digital platforms
Aug 2010 - Present

Research Associate

National University of Singapore
Research Associate-May 13 Extensive involvement in projects that required analysis of next generation sequencing data Developed a statistical algorithm to reconstruct and identify the most virulent dengue virus quasispecies Assigned to design a model for disease risk prediction Implemented a web browser in collaboration with HSA for statistical calculation for application in drug testing Set-up a web server for the group that involves heavy database management using MySQL and also web management using Apache and PHP in Linux environment
Jan 2009 - Aug 2010

Bioinformatics Specialist

Genome Institute of Singapore
Bioinformatics Specialist Main person-in-charge for analysis and drafting of reports for external collaborations, including one with the National Human Genome Research Institute, an arm of the US institute of health Proposed and carried out analysis of Next Generation Sequencing data for internal and external projects

Education

Education
2009 - 2010

M.Sc

National University of Singapore
2005 - 2008

B.Sc

National University of Singapore

Skills

Skills

Text Section