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Work experience

Sep 2009Present

Marketing Manager (Campaigns)


·Partners demand generation plan development for Argentina & Bolivia.

·Marketing strategy planning, development and implementation to meet annual pipeline goals.

·Design, execution and management of lead generation programs, with measurable rates and ROI.

·Campaigns management and tracking, delivering regular activity, ROI and performance reports.

·Sales & Marketing team leading to develop campaigns, lead generation and programs.

Jun 2007Apr 2009

Brand Managers Teamleader

·Brand Managers and Presales Team leading.

·Marketing and Sales strategy development and implementation to reach annual sales goal for each product line.

·Price Strategy and Cost Analysis development and supervision to improve company profitability.

·Channel Marketing Plan and programs development and execution.

·Channel Partners coverage design.

Aug 2004Jun 2007

Brand Manager

·Starting as Accessories Brand Manager following by PC’s and Servers Brand Manager.

·Marketing and Sales strategy development and implementation to reach annual sales goal for each product line.

·Marketing Programs and Media Plan drawing and implementation to drive the brand in new markets.

·Pricing strategy and Cost Analysis development.

·Internal Sale force and Channel training.

·Inventory strategy and supply chain sketch and control.

Jan 2003May 2004

Sales & Marketing Manager


·Business Plan generation.

·Company start-up.

·In charge of sales and marketing for company products in Mexico & US.

·Sales team management.

·Company spin-off.

Mar 1999Aug 2002

Product Manager

·In charge of the life cycle of each product assigned.

·Development and execution of specific marketing programs for each product line and annual marketing plan,

·Marketing intelligence, pricing management, marketing funds administration and sales and product forecasting.

·Inventory administration and sell-through management.

·Marketing campaigns and promotions planning.

Aug 1994Mar 1999

Pre-Sales Engineer

·Technical consultant for Servers (Intel y Alpha).

·Presentations and configurations (SAP, Peoplesoft, NT, Novell, SCO, high availability) development.

·Customers and channels trade shows.

·Marketing Intelligence.

·Proposals generation.


Executive Management Program


High School

Saint Mark's College

Perfil Profesional

Experienced business professional in the IT industry in the areas of sales & marketing, always pursuing value creation activities. More than 15 years of experience working in top leading multinational companies. Track record of increasing sales and growing bottom line implementing operational improvements to drive productivity and reduce costs.


English, Spanish


David Contreras

Gustavo Valach

Anabella Brusciano