Enjoyed this 4-1/2-year tenure, though the company was forced to downsize and eliminate the entire distributor sales team. My 2007 sales record was an achievement of $8.9M vs. goal of $8.5M –105% of quota, which portrays my overall performance with this company.
§Lead corporate contact with Gordon Food Service (GFS) working with purchasing, product, quality control & logistics team leaders to implement and maintain information regarding all aspects of the Boyds, Mosaic, and GFS branded fresh ground coffee, Coffee House Roasters powdered cappuccino, and Italia D’ Oro syrup programs generating sales of 9.4 million dollars.
§Managed the Great Lakes region: MI, IN, OH, IL, WI, and parts of KY, TN, PA and MO. Working with GFS category leaders, product specialists, sales and broker representatives to secure and add new business.
§Supervised and managed brokers with Michaels & Associates. Identified and acquired new business. Scheduled meetings with broker representatives to review goals and progress. Facilitated communication between regional customers and broker.
§Created and delivered category review presentations to distributors and retailers. Planed and supervised the sampling of product to maximize sales and profits. Acquired new points of distribution within existing accounts.
§Built a base with 250+ end user accounts, overcoming the challenges of being new to a market and facing well known, often larger, more focused competitors.
§Overcame thechallengesinherent to selling a more expensive product than our competitors; learned the art / science of selling on quality and customer service.
ØSelect Achievements: Consistently met or exceeded sales goals, averaging 100+% of quota.
ØGFS VIP Award 2005