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Wally has been in the food service industry over 25 years with a focus for the past 15+ years as an expert in the coffee industry that includes blending, roasting, packaging and selling to different markets such as, B & I, restaurants, health care, distributors, coffee houses, and retailers. Mr. Hutton has been instrumental in developing and presenting market trends and sales training for distributor sales managers, sales reps, broker reps, and end users. He has also been directly in charge of starting, and implementing new product lines and launches that are still being sold in today's market. Some of his positions have included Coffee Specialist, Region Manager, District Sales Manager, Territory Manager, and Key Account Specialist.

Work experience

Key Account Specialist


Further strengthened expertise in customer service and consistently exceeding customer expectations.

§Organized and executed the implementation of the food service business at Ford Field for the inaugural 2002 season of the Detroit Lion’s with Levy Restaurant’s Group

Apr 2004Sep 2008

Region Manager

Boyd Coffee Co.

Enjoyed this 4-1/2-year tenure, though the company was forced to downsize and eliminate the entire distributor sales team. My 2007 sales record was an achievement of $8.9M vs. goal of $8.5M –105% of quota, which portrays my overall performance with this company.

§Lead corporate contact with Gordon Food Service (GFS) working with purchasing, product, quality control & logistics team leaders to implement and maintain information regarding all aspects of the Boyds, Mosaic, and GFS branded fresh ground coffee, Coffee House Roasters powdered cappuccino, and Italia D’ Oro syrup programs generating sales of 9.4 million dollars.

§Managed the Great Lakes region: MI, IN, OH, IL, WI, and parts of KY, TN, PA and MO. Working with GFS category leaders, product specialists, sales and broker representatives to secure and add new business.

§Supervised and managed brokers with Michaels & Associates.  Identified and acquired new business.  Scheduled meetings with broker representatives to review goals and progress.  Facilitated communication between regional customers and broker.

§Created and delivered category review presentations to distributors and retailers. Planed and supervised the sampling of product to maximize sales and profits.  Acquired new points of distribution within existing accounts.

§Built a base with 250+ end user accounts, overcoming the challenges of being new to a market and facing well known, often larger, more focused competitors.

§Overcame thechallengesinherent to selling a more expensive product than our competitors; learned the art / science of selling on quality and customer service.

ØSelect Achievements: Consistently met or exceeded sales goals, averaging 100+% of quota.

ØGFS VIP Award 2005

Mar 2004Feb 2003

Territory Manager


I strengthened my expertise working with distributor’s management, marketing and sales teams. Further strengthened expertise in product demonstrations, customer service and consistently exceeding customer expectations.

§Called on existing accounts in Michigan, Indiana and Ohio in order to educate clients on product line and introduce new products to their sales and management teams

§Learned the technical information and application for over 270 cleaning chemicals making up the NcL product line

§Developed new business, consisting of distribution, school districts and universities. Report daily activity of sales information and calls made on a computer data base known as "goldmine"

ØSelect Achievements: Successfully doubled sales in less than nine months - $230,000/yr to $550,000/yr

Nov 1992Jul 2002

District Sales Manager

Cadillac Coffee Co.

I strengthened my expertise in product demonstrations, customer service and consistently exceeding customer expectations. I provided leadership to the rapidly expanding South East Michigan sales region.

Reports: five route sales representatives and one service technician.

§Displayed strong leadership skills in getting two long-established drivers to modify their daily routes and processes – leading to an increase in sales of over 10%.

§Established a corporate reputation as a leader and motivator; we saw reduced turnover of employees, improved morale and a sense of open communications that had not previously existed.

§Promoted from Route Sales Representative (1993 – 1995); within this role, built up a loyal customer base and then turned the route over to a sales rep I personally trained – he would go on to continued success, consistently achieving 100+% of quota.

§Great lesson learned: customers must trust you, you must build long-term relationships with them; this keeps competitors almost irrelevant and assures long-term sales revenues and customer referrals.

ØSelect Achievements: Quickly turned around sales, achieving 105% of goal vs. a previous 85%

ØCadillac Coffee M.V.P. President’s Award

ØCoffee Service Salesman of the Year


Jan 2007Present

In Progress

Baker College

§Currently working to attain BBA – Marketing.

ØCurrent GPA – 3.87 (Dean’s List)


Business & Related Skill Sets
Ø  Proficient in Microsoft Office 2007, Excel, Word, Access and PowerPoint Ø  Product knowledge of coffee, hot and cold beverages, full line food service, including equipment, supplies, and all allied items Ø  Inventory control Ø  Installation and service of automatic coffee service and espresso equipment Ø  Professional Sales Skills Training Course Ø  National Chemical Labs, Inc. Resource And Process Management Training Library, Certified Ø  Cadillac Coffee Specialty Training, Certified Coffee Specialist Ø  Six weeks seminar on public relations and communication skills conducted by Strawberry Communications              Ø  Zig Ziglar Seminar, “How to be the Best Possible Boss.”
Coffee Brew Tech
Certified by the Specialty Coffee Association of America (SCAA)
Coffee Barista
Certified by the Specialty Coffee Association of America (SCAA)