Walaa Salem

  • Egypt, EG
Walaa Salem

Senior Marketing Executive

Work History

Work History
Jan 2015 - 2015

Senior Marketing Executive


Involved in developing marketing campaigns to promote the company services or ideas. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship and research. And duties include: communicating with target audiences and managing customer relationships; sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio; managing the production of marketing materials, including leaflets, posters, flyers, newsletters & e-newsletters; writing and proofreading company blog in Arabic & English; liaising with designers and printers; arranging the effective distribution of marketing materials; maintaining and updating customer databases; organizing and attending events such as conferences, seminars, receptions and exhibitions; sourcing and securing sponsorship; conducting market research, for example using customer questionnaires and focus groups; contributing to, and developing, marketing plans and strategies; managing budgets; evaluating marketing campaigns; monitoring competitor activity; Supporting the marketing manager and other colleagues; managing the company online compagnies on different platforms Such as Facebook, Google, Linkedin, Twitter, Youtube.

Apr 2014 - Dec 2014

Digital Media Consultant

Yellow Media- an Egypt Yellow Pages Company

Manages daily planning, creative development,coordination, execution, optimization of digital campaigns including, but not limited to: digital display advertising, pay-for-performance, search engine,email and social marketing campaigns. Develops and maximizes digital programs to attract a qualified and engaged online audience to online digital Campaigns. Builds positive relationships with media and digital technology partners and collaborates with them to creatively build new programs and digital media opportunities for The Company. Closely monitors digital media performance and develops reporting tools to clearly communicate progress among the marketing and with our clients Develops event and category-level impact strategies through digital media. Collaborates closely with traditional and digital media, supporting the Senior Manager of Digital Media, in planning and optimizing the department annual digital media spend. Provides clearly articulated performance summaries to management.

Jan 2014 - Jan 2015

Digital Marketing Strategist

Fingerprint Digital Marketing Solutions

Social Media Manages all social media activities, including posting on Facebook and Twitter; fostering follower engagement through conversational replies; and monitoring related activity to ensure compliance with relevant community standards. Provides daily oversight of online communities, including interacting directly with members to promote brand messages; answering questions and settling member disputes; and ensuring a safe environment. Monitors key online conversations and social media channels to ensure brands and messaging are well-represented. Works closely with other PR/Marketing team members to ensure that social media activities are integrated into overall brand tactics, including paid and earned media. Responsible for assisting team with various social media communications on platforms including but not limited to Facebook, Twitter, and YouTube. Recommends and implements strategies for recruiting new followers and members; fostering loyalty across all social media properties; and optimizing communication strategies. Informs and trains team on emerging social platforms and best practices. Occasionally attends community events to promote Web and social media sites. Responsible for monitoring and measuring social media growth and effectiveness and reporting to senior staff about social media successes and lessons learned.

Oct 2013 - Mar 2014

International Technical Support Advisor

Jul 2013 - Sep 2013

Marketing Executive

Ecoman Consultancy, Solutions and Training

Responsible for developing and maintaining marketing strategies to meet agreed company objectives. • Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed. • Oversees all marketing, advertising and promotional staff and activities. • Responsible for the marketing of company products and services to the right market. • Demonstrate technical marketing skills and company product knowledge. • Develop an annual marketing plan in conjunction with the sales department.

Jun 2012 - Jul 2013

Sales and Marketing Coordinator

Centro Global Sloutions

Working as a telemarketer for the medical equipment, for Senior Citizens in USA, who have a medical insurance, trying to promote those medical supplies for them.

Nov 2009 - May 2012

Telemarketing Specialist

Yellow Media

- Present and sell company products and services to current and potential customers.
- Achieve target sales.
- Follow up on new leads and referrals.
- Identify sales prospects and contact these and other accounts as assigned.
- Establish and maintain current customer and potential customer relationships.
- Identify and resolve customer concerns.
- Prepare a variety of status reports, including activity, closings, follow-up, and adherence to targets.
- Follow-up on collection of payment.
- Have Good Experience In Social Media Marketing Like: Facebook, Twitter, Google, Yahoo & Bing.

Inbound team:
- Responsible for handling inbound calls, responding to customers inquiries, Handling customer complaints, and Following-up on complaints that not immediately solved.


Jan 2005 - Jan 2009


Faculty Of Commerce - Cairo University



Digital Marketing


Time Management

Creative Writing


Team Leadership


Human Resources

Employee Training

Internet Media


Customer Service

Marketing Strategy

Event Planning


Social Media Marketing

Marketing Communications

Social Media