Download PDF

Wahyuningtyas Tri Mahanani

Moderator, Analyst and Facilitator for Qualitative Research


A highly enthusiast qualitative marketing research researcher, with more than 11 years experience in various qualitative research fieldwork and methodology, working independently for end clients or together with research company’s project managers. Insightful thinking partner for project managers, brand and marketing managers in understanding consumers needs and behavior. Hardworking and have positive attitudes even under pressure and challenges. Able to work in teams and train subordinate to be effective qualitative researchers. Continuously eager to learn from direct-experience, from other people and books & literature. 

Work experience

Dec 2008Jun 2015

Moderator, Analyst and Facilitator (on project bases)

Independent Researcher

Develop research proposal, qualitative fieldwork FGD & IDIs moderation, client's debrief and report analysis (together with research company project managers or independently for end clients and deliver report presentation (together with research company PM or directly to end clients). 

Train new researchers for qualitative research moderation techniques and report analysis (deliver per module)

Key Clients : BAT, Danone Waters, Danone Dairy, Biersdorf Indonesia, Loreal Indonesia, Airbank Czech, Godrej Indonesia, Kao Indonesia, Prudential, AXA.
Key research company clients: TNS Indonesia, Nielsen, Mindspace Indonesia, DNA Singapore, Flamingo Singapore, Quantum Singapore, Ipsos Indonesia, Prompt Indonesia.


Jul 2007Nov 2008

Associate Research Manager

TNS Indonesia

Team consists of 1 research director and 2 associate managers.
Worked directly with quantitative research directors to handle qualitative research needs for Developing research proposal, Project management and Moderation, Report Preparation and Report Presentation.
Manage, train and develop 3 Fresh-graduate Research Executive for group moderation and project management.

Key Clients : Citibank, Bank Danamon, Nissan motors, Samsung Korea, LG Indonesia, Biersdorf Indonesia, Wyett, Garuda Food, Unilever Indonesia, Nestle Indonesia, Danone Dairy, Johnson & Johnson, Reckitt-Benckisser. 

Sep 2006Jun 2007

Senior Research Executive

TNS Indonesia

Work in a team consisting of project managers and freelance moderators to handle clients needs for qualitative research. Conducted moderation using various qualitative research techniques : FGD, IDI, Ethnography, Accompanied Shopping, Eye-tracker Accompanied shopper studies, Creative groups/ idea generation sessions, Creative workshops with experts and future shapers. 

Prepare and do final report analysis and as siting managers and quantitative directors for final report presentation. 

Manage project fieldwork : Field briefing, project monitoring, project costing and evaluation.

Apr 2003Aug 2006

Senior Research Executive

Deka Marketing Research
  • Prepare qualitative marketing research project proposals
  • Conduct qualitative marketing research set up and preparation: including screener and questionnaires
  • Conduct field briefing and control respondents recruitment process
  • Prepare guidelines and moderate using various qualitative research method e.g. Standard Focus Group Discussion, Extended Group Discussion, Dyad Interview, In-dept Interview, Situational Interview and mystery shopper.  
  • Develop report analysis and presentation under supervision of a research director

April 2003 – 2004: Handle both qualitative and quantitative research projects. Quantitative research jobs covering develop screener and main questionnaires of customer satisfaction study for media and banking. Create draft report of quantitative research project under supervision of Quantitative Research Manager.


Jun 1998Feb 2003

Bachelor Degree in Psychology 

University of Indonesia

Thesis : Quantitative research on Javanese Woman Leadership Assertiveness and Effectiveness.


Innovative Marketing Strategy (Red & Blue Ocean) - Short Courses

Prasetiya Mulia Business School, Jakarta, Indonesia. May 2015

TNS MindzEye Training for Trainers (Qualitative research)

Bangkok, Thailand, April 2008

TNS University (NeedScope System & MindzEye)

Bangkok, Thailand, April 2007

International Moderator Training

Firestar Research, KL Malaysia, 2006

9 Core Marketing

MarkPlus & Co