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Alex Ashmore

Senior Group Vice President, Asia Pacific


In search of a new challenging position, preferably Global leadership, with key focus on the following: Full P&L, Marketing Strategy, New Business Development, Efficient and Lean, Business integration, Establishing channel partner network

Work History

Oct 2015Present

Senior Group Vice President - Asia Pacific

ABB, Electrification Division

Lead the Region for the Division, to grow geographic coverage and channel penetration, leading sales and customer collaboration to support profitable growth. Dimensions: $3b sales, 5000 employees.

Sep 2012Oct 2015

Vice President & General Manager, Parts and Service Global

TRW Automotive, Global Parts & Service

Responsible for TRWs global parts & service business, encompassing P&L and all functions of service parts sales, marketing, product management, strategy, manufacturing, remanufacturing, distribution, diagnostics, value added services,  supply chain,  inventory and service levels, Finance and HR.

Business Dimensions $1.2B encompassing manufacturing and distribution, and over 3000 employees globally

Re-organised team globally to balance Global functional excellence with empowered local teams, and a balanced European management span of control focussed on Zones rather than countries

Launched projects to propel best in industry leading edge digital transformation, and refreshed Go To Market strategies in China and USA

Integrated Friction manufacturing organisation (market leader in Europe with 3 discrete brands) in November 2013

Controlled costs during aftermarket slowdown of 2012 and thereafter grew profits and market share through top line growth

Jan 2009Jul 2012


Motor & Equipment Manufacturers Association

Chairman of the China Aftermarket Forum, which is a subsidiary of MEMA (Motor & Equipment Manufacturers Association).

Jan 2006Aug 2012

Director & General Manager, Aftermarket, Asia Pacific

TRW Automotive, Parts & Service

Launched China aftermarket Business Unit, from a standing start to a profitable 5% Market Share, and no.2 Brand Awareness.

Relocated and restructured Regional HQ and Distribution Centre from Singapore to Shanghai

Set up warehouse operations in a Free Trade Zone in Shanghai, for International and Domestic service, as well as 3 regional depots in China.

Rolled out ISO9001  programme for the region.

Key success in winning business in Japan not usually open to Western manufacturers.

Manage 400+ employees, P&L accounts in 5 countries, $135M Turnover, 9% ROS.

Expansion of Distribution footprint in Malaysia and Sales Office in Korea and India.


Marketing & Purchasing Director Europe

TRW Automotive, Parts & Service

Implemented a pan-European brand change program to replace Lucas with TRW.

Implementation of best in class product program, especially improvement on Discs, leading to year-on-year market share growth.

Member of a tightly-knit management team that drove class leading ROS performance (10%) and continuous sales growth.

Identified acquisition targets & organized far stronger centralized marketing communications.

Restructured Purchasing department by integrating it into the Product Marketing dept (25% headcount saving).

Pan European Implementation and improvement of Cognos Management information system

Directly responsible for pan-European team of 25 staff and indirectly for Channel Marketing in each territory.

Managed Marketing budget of Euro6M

Identified and Business case for acquisition that transformed TRW's Eu remanufacturing market share and UK presence.


Manager Steering & Suspension Europe

TRW Automotive, Parts & Service

Project managed the integration of all After Service business from TRW plants into the Aftermarket warehouse organization.Scope: $40m turnover from 7 TRW factories delivering to all major Vehicle Manufacturers in Europe.

Restructured Product marketing dept, closing UK and starting Germany

Definition and implementation of Product specifications, full marketing communications program, launch stocks, project management


Regional Sales & Marketing Manager, Asia Pacific

Lucas Aftermarket Operations

Grew sales from $4.2M to $6.2M during the SE Asian economic downturn.

Changed the sales mix and launched Brakes for Asian vehicles to the Thai, Malaysian, Taiwanese and Australian aftermarkets.

Reengineered existing distribution network which resulted in 25% growth, aligned distributors to adopt new Lucas objectives for the region.

Jan 1995Jan 1997

Sales Manager Far East

Lucas Aftermarket Operations

Established Aftermarket AsiaPac Regional HQ in Singapore, and relocated to set the groundwork for deep market involvement.

$15M sales responsibility to Japan, ASEAN and South Asia.


Marketing Manager, Export.

Lucas Aftermarket Operations

Implemented marketing strategy to consolidate three separate product brand identities (CAV, Girling, Lucas Electrical) into the single Lucas brand.

Sales & market analysis, international conference organisation, business plan formulation & interface with product marketing.


Trainee, Project Manager, Marketing

Lucas Aftermarket Operations and Lucas Aerospace

Various marketing and strategy projects

Supply Chain Re-Engineering project, Customer Accounts Administration

Graduate Trainee


Sep 1991Jul 1992


Chartered Institute of Marketing
Sep 1988Jun 1990

Ba Hons 2:1

Manchester University


Keep fit, soccer, travel, relaxing with family, films