Vivek Saxena

ADDITIONAL

  • 1998 - Consulting projects in the area of consumer research in Melbourne, Australia
  • Analyzed performance of marketing campaigns for Intuit Inc.; made recommendations for targeted marketing/revenue growth; Led team to build a prototype of a Search Engine in 2000
  • CAREER INTEREST: Leadership; continued challenge, growth and increased responsibility; global role
  • STRENGTHS: Leading transformation (anticipates, plans, drives change, "can do" attitude); Managing complexity ("big picture" - connects dots, analytical, drives solutions); Organizational Excellence (develops capability & people)
  • Member of Project Management Institute (PMI) and Enterprise Content Management Association (AIIM)
  • US Citizen

TECHNICAL SKILLS

SEO, SEM, Web Analytics applications (e.g. Google Analytics, Web Trends Analyzer etc.), NetCarrots Loyalty Allegiance v3.0, Enterprise Portal software (BEA Aqualogic - formerly Plumtree 4.5 WS & 5.0): Content Management System, Portal Administration, Collaboration Server, Studio Server, Content Server; Sitecore and Red Dot; Microsoft Word, Excel, PowerPoint, Access, Outlook, Project, Visio, FrontPage, Dreamweaver, SQL Server; HTML, Java, UNIX; Crystal Reports 9.0; Adobe Photoshop 7.0, Oracle8i, SQL; Business Intelligence / OLAP tools (e.g. Oracle Discoverer, Siebel Analytics)

Summary

WEB STRATEGY / INTERNET MARKETING / E-COMMERCE PROFESSIONAL

SUMMARY OF QUALIFICATIONS & SKILLS

  • Track record of leading business growth and delivering outstanding results. Area of Expertise - Web Strategy development and execution; E-Commerce, Internet & Multi-Channel Marketing.
  • Unique blend ofBusiness (MBA: E-Business / Internet Marketing), Technology (MS-MIS) and Engineering (BS Engineering) education, experience and skills. Total work experience: 20+ years in USA, Australia and India. 14 years of experience in leadership/people management roles with Fortune Global 500 companies.
  • 10 years - E-Business, Portal / Content Management, Internet Marketing, Web Analytics, Web Operations, Search Engine, Program / Project Management, Online User Experience strategy and execution. Knowledge of emerging E-Business trends (including Web 2.0) and a passion for staying ahead of the curve.
  • 11 years - leading Marketing, Sales (Retail & Direct), Brand / Product Management, Product Fulfillment operations and Customer Service. 6 years - managing sales teams. Trained as Brand Manager at P&G.
  • Global outlook, analytical thinker and a strategist; customer focused, pro-active, result-oriented leader; team player and cross-organizational collaboration/relationship builder; entrepreneur with strong communication and people management skills. Passion for growing the business. Hands-on experience in:

Internet Marketing Strategy                  Brand/Product Management        Online/Customer experience design           Web Content Management            Channel/Partner Management  Websites/ Portal / Intranet Management                Information architecture             Technology Management            Search Engine Marketing (SEO, SEM)  

Financial Analysis (ROI, NPV, IRR etc.) Business Intelligence tools      Web Analytics

       People Management                           Budget Management                Interactive Marketing

Education

Education
2000 - Present

Master of Business Administration (MBA)

2002 - Present

MS in Management Information Systems (MS-MIS)

University of Arizona
1987 - Present

BS Chemical Engineering

Indian Institute of Technology (IIT)

Work History

Work History
Mar 2008 - Mar 2009

Director Web Dev. & Internet Marketing

  • Led Web Development & Internet Marketing department (in-house digital agency in a Chief Internet Marketing Officer role) of the Wholesale Division of NBTY/US Nutrition Inc. ($2.5Billion global vitamins and health supplements consumer products manufacturer)
  • Reporting to the President & CEO managed a team of 10 FT associates (Web Production Managers, Project Managers, Internet Marketing Managers, Web Designers, Web Developers, and Systems Administrator etc.); responsible for the Internet marketing strategy of 20 well known consumer brands (e.g. Nature's Bounty, Met-Rx, Sundown Naturals etc.) and 30 brand and direct-to-consumer websites and Intranet
  • Led creation of web strategy; transforming web properties into consumer friendly websites improving navigation, optimizing them for search engines (SEM) and integrating new features to grow business
  • Created strategy to streamline the processes in the web development lifecycle
  • Provided leadership to a team that worked collaboratively with the Global Brand, Marketing Communications and IT teams to drive digital activities
  • Restructured the team; hired associates with the right skills and fired associates performing inadequately; coaching and mentoring associates to achieve professional and personal goals
  • Launched several consumer acquisition programs e.g. CRM program - MyHealthyRewards, eCouponing (with Coupons Inc.), Sweepstakes (ePrize) resulting in increase in visits by 150% over last year
  • Created Web 2.0 strategy and started executing it with the launch of YouTube Channels and Social Networks
  • Coached Internet Marketing Manager to implement best practices in E-mail Marketing resulted in increase in CTR by 50%
  • Created standardized metrics for measuring, reporting and improving campaign performances
  • Directed Online Press Release campaigns to create online buzz about different brands
  • Directed testing of different web CMS platforms (e.g. Sitecore, RedDot) and integration of websites with Mapquest for Store Locators
  • Directed migration of websites to new servers in a co-location facility
  • Created domain name strategy; negotiated favorable price structure with the vendor; consolidated domain names from various registrars
  • Developed internal capabilities and relationships with online media partners and vendors
  • Increased sales of Direct to Consumer E-Commerce / Online catalog site, Metrx.com by 50% over last year by enhancing user experience
2005 - 2008

Global E-Commerce Manager

Procter and Gamble (P&G)
  • Led creation of e-channel strategy for major P&G brands after extensive study of the competitive landscape
  • Led e-commerce initiatives; improving customer experience, acquiring online customers - converting P&G brand (Clairol.com, MaxFactor.com, Whitestrips.com etc.) website visitors into shoppers; generating qualified leads for multi-channel partners(conversion and affiliate revenue growth 20% growth)
  • Led strategy development and was responsible for the oversight of day-to-day E-Business operations
  • Led P&G's Center for Excellence in E-Commerce & Online Marketing and sharing best practices
  • Led a team of online brand marketing managers and evolving the e-channel for P&G brands integrating with e-mail marketing and search engine marketing programs; managing reporting, analytics and tracking ROI
  • Worked with internal (Brand Managers) and external partners (Interactive Agencies, Developers, UI designers, vendors, ecommerce marketing providers) to profitably and aggressively grow E-Business
  • Led proof-of-concept of a Market/Customer data integration project successfully; interfaced with 60 team members and 5 vendors; managed resources (project managers, developers, internal clients) spread globally
  • Trained in P&G Brand Management, Consumer Research and Product Development Methodologies
  • Product Manager - Consumer and Market Insights Data (Web) Dashboard Service; Overall strategic leadership for the service offering helping Brand Managers/GMs make decisions and plan brand strategy
  • Coached and mentored employees to achieve professional and personal goals
2002 - 2005

Portal Program Manager

Ohio PERS
  • Created a vision; planned and executed web content and user experience strategy
  • Provided overall leadership and worked with 'C' level executives to accomplish business goals/objectives
  • Directed day-to-day portal operations and web content publishing (using Aqualogic / Plumtree), User Test Plans/Scripts QA, bug remediation, technical operations, integration management and vendor management
  • Created portal governance structure and processes; and functions and features roadmap
  • Created policies and procedures for content development and managing content life cycle
  • Created metadata standards for cataloguing and better search results by Search Engine
  • Directed web analytics, implemented innovative techniques to enhance usage of portal (98% satisfaction); analyzed survey results; made recommendations; presented business cases for (additional) budget approval
  • Managed several projects to integrate new functionalities (incl. self-service capabilities; dashboards etc.)
  • Led technology/application software assessment sessions
  • Coached, directed and mentored staff to achieve professional and personal goals
2001 - 2002

Product Manager

Rightfax Software

(9/11 period)

  • Recommended online strategy after analyzing the website and benchmarking it with competitors' websites
  • Conducted market analysis, industry and segment trends analysis and assisted in developing marketing plans and product strategy to gain market share and tackle potential threats and convert them into opportunities
  • Managed competitive intelligence activities; evaluated competitors' products for functionality and features
  • Developed product positioning and messaging strategy; made presentations to the senior management
  • Analyzed requirements and identified product enhancements and potential strategic alliances
  • Assisted in the launch of new version of Enterprise Software Rightfax 8.0 globally
2000 - 2001

Project Manager

Hoffman E-Commerce

(While pursuing MS-MIS)

  • Instrumental in organizing and setting up Hoffman E-Commerce (Hi-tech facility built with partnership/generous contributions of $2 million from CommerceOne, H-P, Microsoft, IBM, Oracle etc.)
  • Created online strategy for public facing website www.ecom.arizona.edu and managed its content
  • Managed several projects; created project schedules, monitored progress and submitted progress reports
  • Conducted research and analysis of trends in E-Commerce (B2B, B2C, Online Marketing, SEO, SEM etc.)
1999 - 2000

Web Manager

CATT (B2B E-Commerce)

(While pursuing MBA)

  • Created and executed web strategy for the Federal Agency supported project; conducted requirements analysis; created content upload/update process workflow across organizations; managed several projects
  • Created Center for Research in Information & Telecommunications Technology (CRITT) web site http://catt.bus.okstate.edu/critt; maintained, developed CATT web site (http://catt.bus.okstate.edu)
  • Responsible for creating web pages, graphics, designing navigation scheme, user experience design, visitor acquisition (organic traffic), e-mail marketing, search engine ranking (SEO) and updating content
  • Conducted web analytics using Web Trends Analyzer; implemented techniques to boost traffic
1987 - 1997

Marketing/Sales Manager

IOC, Fortune 500 Co.
  • Responsible for business development (B2B & B2C) and strategy planning for consumer/industrial goods
  • Managed sales territories: enrolled new accounts/managed existing ones and increased sales (37% growth)
  • Managed 75 channel partners (Retail Stores) and 100 accounts (Direct Sales) and fulfillment operations; achieved 'turnaround' within first year of taking over a loss-making sales territory
  • Responsible for merchandizing and pricing decisions
  • Conducted market research, competitive analysis, market segment analysis, demand forecasting
  • Launched new products; gained market share (by 8%) and created several sales records
  • Created and implemented consumer marketing and communications plans; managed trade shows activities
  • Supervised, coached, mentored direct reports (10 direct reports) to achieve professional and personal goals
  • Led initiatives for business growth, brand development, product development, customer satisfaction, business process improvement leading to additional profits/cost savings on recurring basis
  • Negotiated several long-term contracts successfully; managed budgets and P&L
  • Received international awards, letters of appreciation for outstanding customer service and exceeding financial/sales targets