Vivek Saxena


  • 1998 - Consulting projects in the area of consumer research in Melbourne, Australia
  • Analyzed performance of marketing campaigns for Intuit Inc.; made recommendations for targeted marketing/revenue growth; Led team to build a prototype of a Search Engine in 2000
  • CAREER INTEREST: Leadership; continued challenge, growth and increased responsibility; global role
  • STRENGTHS: Leading transformation (anticipates, plans, drives change, "can do" attitude); Managing complexity ("big picture" - connects dots, analytical, drives solutions); Organizational Excellence (develops capability & people)
  • Member of Project Management Institute (PMI) and Enterprise Content Management Association (AIIM)
  • US Citizen


SEO, SEM, Web Analytics applications (e.g. Google Analytics, Web Trends Analyzer etc.), NetCarrots Loyalty Allegiance v3.0, Enterprise Portal software (BEA Aqualogic - formerly Plumtree 4.5 WS & 5.0): Content Management System, Portal Administration, Collaboration Server, Studio Server, Content Server; Sitecore and Red Dot; Microsoft Word, Excel, PowerPoint, Access, Outlook, Project, Visio, FrontPage, Dreamweaver, SQL Server; HTML, Java, UNIX; Crystal Reports 9.0; Adobe Photoshop 7.0, Oracle8i, SQL; Business Intelligence / OLAP tools (e.g. Oracle Discoverer, Siebel Analytics)




  • Track record of leading business growth and delivering outstanding results. Area of Expertise - Web Strategy development and execution; E-Commerce, Internet & Multi-Channel Marketing.
  • Unique blend ofBusiness (MBA: E-Business / Internet Marketing), Technology (MS-MIS) and Engineering (BS Engineering) education, experience and skills. Total work experience: 20+ years in USA, Australia and India. 14 years of experience in leadership/people management roles with Fortune Global 500 companies.
  • 10 years - E-Business, Portal / Content Management, Internet Marketing, Web Analytics, Web Operations, Search Engine, Program / Project Management, Online User Experience strategy and execution. Knowledge of emerging E-Business trends (including Web 2.0) and a passion for staying ahead of the curve.
  • 11 years - leading Marketing, Sales (Retail & Direct), Brand / Product Management, Product Fulfillment operations and Customer Service. 6 years - managing sales teams. Trained as Brand Manager at P&G.
  • Global outlook, analytical thinker and a strategist; customer focused, pro-active, result-oriented leader; team player and cross-organizational collaboration/relationship builder; entrepreneur with strong communication and people management skills. Passion for growing the business. Hands-on experience in:

Internet Marketing Strategy                  Brand/Product Management        Online/Customer experience design           Web Content Management            Channel/Partner Management  Websites/ Portal / Intranet Management                Information architecture             Technology Management            Search Engine Marketing (SEO, SEM)  

Financial Analysis (ROI, NPV, IRR etc.) Business Intelligence tools      Web Analytics

       People Management                           Budget Management                Interactive Marketing


2000 - Present

Master of Business Administration (MBA)

2002 - Present

MS in Management Information Systems (MS-MIS)

University of Arizona
1987 - Present

BS Chemical Engineering

Indian Institute of Technology (IIT)

Work experience

Work experience
Mar 2008 - Mar 2009

Director Web Dev. & Internet Marketing

  • Led Web Development & Internet Marketing department (in-house digital agency in a Chief Internet Marketing Officer role) of the Wholesale Division of NBTY/US Nutrition Inc. ($2.5Billion global vitamins and health supplements consumer products manufacturer)
  • Reporting to the President & CEO managed a team of 10 FT associates (Web Production Managers, Project Managers, Internet Marketing Managers, Web Designers, Web Developers, and Systems Administrator etc.); responsible for the Internet marketing strategy of 20 well known consumer brands (e.g. Nature's Bounty, Met-Rx, Sundown Naturals etc.) and 30 brand and direct-to-consumer websites and Intranet
  • Led creation of web strategy; transforming web properties into consumer friendly websites improving navigation, optimizing them for search engines (SEM) and integrating new features to grow business
  • Created strategy to streamline the processes in the web development lifecycle
  • Provided leadership to a team that worked collaboratively with the Global Brand, Marketing Communications and IT teams to drive digital activities
  • Restructured the team; hired associates with the right skills and fired associates performing inadequately; coaching and mentoring associates to achieve professional and personal goals
  • Launched several consumer acquisition programs e.g. CRM program - MyHealthyRewards, eCouponing (with Coupons Inc.), Sweepstakes (ePrize) resulting in increase in visits by 150% over last year
  • Created Web 2.0 strategy and started executing it with the launch of YouTube Channels and Social Networks
  • Coached Internet Marketing Manager to implement best practices in E-mail Marketing resulted in increase in CTR by 50%
  • Created standardized metrics for measuring, reporting and improving campaign performances
  • Directed Online Press Release campaigns to create online buzz about different brands
  • Directed testing of different web CMS platforms (e.g. Sitecore, RedDot) and integration of websites with Mapquest for Store Locators
  • Directed migration of websites to new servers in a co-location facility
  • Created domain name strategy; negotiated favorable price structure with the vendor; consolidated domain names from various registrars
  • Developed internal capabilities and relationships with online media partners and vendors
  • Increased sales of Direct to Consumer E-Commerce / Online catalog site, by 50% over last year by enhancing user experience
2005 - 2008

Global E-Commerce Manager

Procter and Gamble (P&G)
  • Led creation of e-channel strategy for major P&G brands after extensive study of the competitive landscape
  • Led e-commerce initiatives; improving customer experience, acquiring online customers - converting P&G brand (,, etc.) website visitors into shoppers; generating qualified leads for multi-channel partners(conversion and affiliate revenue growth 20% growth)
  • Led strategy development and was responsible for the oversight of day-to-day E-Business operations
  • Led P&G's Center for Excellence in E-Commerce & Online Marketing and sharing best practices
  • Led a team of online brand marketing managers and evolving the e-channel for P&G brands integrating with e-mail marketing and search engine marketing programs; managing reporting, analytics and tracking ROI
  • Worked with internal (Brand Managers) and external partners (Interactive Agencies, Developers, UI designers, vendors, ecommerce marketing providers) to profitably and aggressively grow E-Business
  • Led proof-of-concept of a Market/Customer data integration project successfully; interfaced with 60 team members and 5 vendors; managed resources (project managers, developers, internal clients) spread globally
  • Trained in P&G Brand Management, Consumer Research and Product Development Methodologies
  • Product Manager - Consumer and Market Insights Data (Web) Dashboard Service; Overall strategic leadership for the service offering helping Brand Managers/GMs make decisions and plan brand strategy
  • Coached and mentored employees to achieve professional and personal goals
2002 - 2005

Portal Program Manager

  • Created a vision; planned and executed web content and user experience strategy
  • Provided overall leadership and worked with 'C' level executives to accomplish business goals/objectives
  • Directed day-to-day portal operations and web content publishing (using Aqualogic / Plumtree), User Test Plans/Scripts QA, bug remediation, technical operations, integration management and vendor management
  • Created portal governance structure and processes; and functions and features roadmap
  • Created policies and procedures for content development and managing content life cycle
  • Created metadata standards for cataloguing and better search results by Search Engine
  • Directed web analytics, implemented innovative techniques to enhance usage of portal (98% satisfaction); analyzed survey results; made recommendations; presented business cases for (additional) budget approval
  • Managed several projects to integrate new functionalities (incl. self-service capabilities; dashboards etc.)
  • Led technology/application software assessment sessions
  • Coached, directed and mentored staff to achieve professional and personal goals
2001 - 2002

Product Manager

Rightfax Software

(9/11 period)

  • Recommended online strategy after analyzing the website and benchmarking it with competitors' websites
  • Conducted market analysis, industry and segment trends analysis and assisted in developing marketing plans and product strategy to gain market share and tackle potential threats and convert them into opportunities
  • Managed competitive intelligence activities; evaluated competitors' products for functionality and features
  • Developed product positioning and messaging strategy; made presentations to the senior management
  • Analyzed requirements and identified product enhancements and potential strategic alliances
  • Assisted in the launch of new version of Enterprise Software Rightfax 8.0 globally
2000 - 2001

Project Manager

Hoffman E-Commerce

(While pursuing MS-MIS)

  • Instrumental in organizing and setting up Hoffman E-Commerce (Hi-tech facility built with partnership/generous contributions of $2 million from CommerceOne, H-P, Microsoft, IBM, Oracle etc.)
  • Created online strategy for public facing website and managed its content
  • Managed several projects; created project schedules, monitored progress and submitted progress reports
  • Conducted research and analysis of trends in E-Commerce (B2B, B2C, Online Marketing, SEO, SEM etc.)
1999 - 2000

Web Manager

CATT (B2B E-Commerce)

(While pursuing MBA)

  • Created and executed web strategy for the Federal Agency supported project; conducted requirements analysis; created content upload/update process workflow across organizations; managed several projects
  • Created Center for Research in Information & Telecommunications Technology (CRITT) web site; maintained, developed CATT web site (
  • Responsible for creating web pages, graphics, designing navigation scheme, user experience design, visitor acquisition (organic traffic), e-mail marketing, search engine ranking (SEO) and updating content
  • Conducted web analytics using Web Trends Analyzer; implemented techniques to boost traffic
1987 - 1997

Marketing/Sales Manager

IOC, Fortune 500 Co.
  • Responsible for business development (B2B & B2C) and strategy planning for consumer/industrial goods
  • Managed sales territories: enrolled new accounts/managed existing ones and increased sales (37% growth)
  • Managed 75 channel partners (Retail Stores) and 100 accounts (Direct Sales) and fulfillment operations; achieved 'turnaround' within first year of taking over a loss-making sales territory
  • Responsible for merchandizing and pricing decisions
  • Conducted market research, competitive analysis, market segment analysis, demand forecasting
  • Launched new products; gained market share (by 8%) and created several sales records
  • Created and implemented consumer marketing and communications plans; managed trade shows activities
  • Supervised, coached, mentored direct reports (10 direct reports) to achieve professional and personal goals
  • Led initiatives for business growth, brand development, product development, customer satisfaction, business process improvement leading to additional profits/cost savings on recurring basis
  • Negotiated several long-term contracts successfully; managed budgets and P&L
  • Received international awards, letters of appreciation for outstanding customer service and exceeding financial/sales targets