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Work experience

Jun 2009Present

Business Manager

Fairtrasa International

Fairtrasa, a Swiss MNC is the premier sourcing partner for all certified organic and fair trade products from around the world.

From their India office, Prasad heads the value chain operations for the South Asian region.He is focusing on developing and implementing business strategies for increasing revenue and profits.

Jul 2006May 2009

Divisional Merchandising Manager

Sabare International Ltd

A pioneer in home furnishing trade with manufacturing bases in India, China and USA.

Clients handled: Target, JC Penney, Walmart, Nitori, Kohls, Meijers


  • Instrumental in bring back seasonal business from Wal-Mart and Target to Sabare
  • Achieved 100% ON TIME SHIPMENT from Noida and Karur for all buyers
  • Turned around a very good performance on the PRODUCT COMPLIANCE AND RELIABILITY
  • Built merchandising teams at all locations capable of delivering the best results
  • Successfully handled production and shipping activities in addition to merchandising duties
  • Developed and implemented Time and Action Plan for the Critical Path in SAP ERP
  • Planned and executed a low inventory shipment plan for replenishment programs
Aug 1998Jun 2006

Merchandising Manager

Trident Buying House

The buying house of choice for the discerning importer.

Clients handled: Windham Weavers, Elrene Home Fashions, Franco Mfg, Croscill, Avon Home


  • Expanded both the vendor base and the product category from Karur, Bhavani and Alleppey
  • Achieved a 20% profits continuously from FY 2000 to 2006
  • Successfuly completed Trident's SEZ Unit commissioning right from Project Report to starting operations resulting in huge savings on taxes
  • Successfully handled both buying house and export operations
  • Implemented systems for purchase order management and shipment planning
  • Educated all vendors on ethical compliance and other buyer requirements
  • Maintained an on time shipment record of >95% through out my stint
  • Introduced auditing procedures to minimize deviations and improve predictability



Post Graduate Diploma

Institute of Data Processing Management

Programming in Visual Basic, Database Management in Oracle and Foxpro, System Programming in COBOL and Application Testing.

Professional Skills

  • Successful professional with over 11 years of rich & extensive experience in sourcing, merchandising, product development, supply chain management and commercial operations.

  • Adept at managing the entire business activities including business development, sourcing, order management and shipping.

  • Proficient in devising and implementing business plans for growth and profitability.

  • Responsible for overall profitability of operations and accountable for strategic utilization and deployment of resources to achieve organizational goals.

  • Demonstrated abilities in overseeing production and other operational areas to deliver expected results.

  • Experienced in coordinating with concerned government authorities for smooth and efficient completion of sourcing functions.

  • Keen personal interest in changing global trends in home furnishing industry.

  • Possess strong analytical, negotiation and leadership skills.

  • Effective, Result Oriented and ability to work under pressure and meet strict time lines.

LinkedIn Profile

About Prasad

Prasad is a sourcing, business development and supply chain management professional with interests in global trade and evolving trends.He has a graduate degree in corporate management, certifications in international trade management and IT applications.He has been involved in sourcing, manufacturing, merchandising, international trade and shipping. Prasad has also successfully led turnkey projects.He inspires the team with his vision, integrity and leadership.In his current position as Business Manager at Fairtrasa, Prasad heads the entire value chain operations for the South Asian region.Before joining Fairtrasa, he was Divisional Merchandising Manager with Sabare International, where he handled merchandising, sourcing and execution for all the top customers, including Target Stores, Walmart and J C Penney.Prasad started his career with Trident Buying House as Merchandising Manager. He handled sourcing, merchandising, vendor development, facility compliance and customer relations. He handled the Chennai SEZ unit project right from the start to registration and functioning.