- Paris Île-de-France
- [email protected]
Re-positioning of the firm by developing a marketing strategy paying close attention to communication with the three main target audiences. Established online presence through SEO tactics (organic and paid listings/links). Social media campaigns: Facebook, Twitter, Foursquare and LinkedIn. Created and maintained the firm’s blog (WordPress). Identified print and on-line advertising opportunities and wrote and designed ad. Revamped the firm’s image through the production of marketing materials: Logo creation, business card, letterhead, flyer and banner design). Managed the redesign of the website - Managed the website content and communications. Understanding of web analytics and traffic. Successfully planned and promoted industry seminars by creating email marketing campaigns. Secured speaking engagements and identified writing opportunities for the firm’s partner to build new relationships in the Aging and elder care field. Managed lead generation programs, trade show presence and conference attendance. Led business development efforts pre and post seminars, networking events and trade shows. Managed a team of 2.
Developed and successfully implemented a re-branding campaign (From Joel Restaurant to Joel Brasserie) in less than 60 days, while managing relationships with PR firm, design agency, local media and staff. Transitioned advertising needs from old to new PR firm. Managed one assistant. Initiated an Internet marketing strategy utilizing social media and basic SEO tactics. Created email campaigns and devised strategic partnerships to help build brand awareness. Created an advertising budget and spending tracking system. (reporting
Opened the US Subsidiary along with Sales Manager (in under 12 months) to include: Selection of an E.R.P system, an external distribution center and a third party logistics center to integrate properly with the MAPED business model. Coordinated and attended tradeshows. Coordinated the design, production and publishing of marketing materials. Forecasted needs of US and Canadian customers to then appropriately place orders with plants in Asia and managed inventories for both MAPED USA and MAPED Canada. Managed the shipping process from Asian manufacturer to the US and Canadian distribution centers and to the customer’s warehouses.Communicated and negotiated with third party logistics center to ensure maximization of containers
Developed high-impact marketing collateral: flyers, e-newsletter and print ads for local publications
Maintained the company website and assisted with its creation. Generated press opportunities via punctual PR actions. Orchestrated the company’s presence at industry trade shows and conventions.
Conducted market research and integrated data for lead generation for the “Cement” line of business
Recommended changes to the product development department based on market research.
Online Marketing, Social Media Marketing, Display Marketing, Project Management, Advertising, Brand Management, Promotional Marketing.Media Buying. Web technologies. Marketing techniques. E-commerce. Processes and Strategies.Fast-paced. International. Multi-lingual, French,English. Bi-cultural approach to business.Specialties
Online Marketing, Social Media Marketing, Display Marketing, Project Management, Advertising, Brand Management, Promotional Marketing.Media Buying. Web technologies. Marketing techniques. E-commerce. Processes and Strategies.Fast-paced. International. Multi-lingual, French,English. Bi-cultural approach to business.