Re-positioning of the firm by developing a marketing strategy paying close attention to communication with the three main target audiences. Established online presence through SEO tactics (organic and paid listings/links). Social media campaigns: Facebook, Twitter, Foursquare and LinkedIn. Created and maintained the firm’s blog (WordPress). Identified print and on-line advertising opportunities and wrote and designed ad. Revamped the firm’s image through the production of marketing materials: Logo creation, business card, letterhead, flyer and banner design). Managed the redesign of the website - Managed the website content and communications. Understanding of web analytics and traffic. Successfully planned and promoted industry seminars by creating email marketing campaigns. Secured speaking engagements and identified writing opportunities for the firm’s partner to build new relationships in the Aging and elder care field. Managed lead generation programs, trade show presence and conference attendance. Led business development efforts pre and post seminars, networking events and trade shows. Managed a team of 2.
- Increased customer leads by 15% in the first 6 months
- Increased back links by 50% in the first 3months