Skills

Skills

Business development

Relationship building/Networking Strategic partnerships Negotiation Working with a budget Secured speaking opportunities

Vendor and people management

Public relations firm Design agency Media Agency SEO team Assistants    

Web content management / SEO

Creation of processes

Bi lingual French/English

Email Marketing

Marketing strategy development

Social Media Marketing Email Marketing Display Marketing Promotional Marketing

Work History

Work History
Nov 2009 - Jun 2011

Marketing Manager

The Pollan Law Firm

Re-positioning of the firm by developing a marketing strategy paying close attention to communication with the three main target audiences. Established online presence through SEO tactics (organic and paid listings/links). Social media campaigns: Facebook, Twitter, Foursquare and LinkedIn. Created and maintained the firm’s blog (WordPress). Identified print and on-line advertising opportunities and wrote and designed ad. Revamped the firm’s image through the production of marketing materials: Logo creation, business card, letterhead, flyer and banner design). Managed the redesign of the website - Managed the website content and communications. Understanding of web analytics and traffic. Successfully planned and promoted industry seminars by creating email marketing campaigns. Secured speaking engagements and identified writing opportunities for the firm’s partner to build new relationships in the Aging and elder care field. Managed lead generation programs, trade show presence and conference attendance. Led business development efforts pre and post seminars, networking events and trade shows. Managed a team of 2.                                                                                         

  • Increased customer leads by 15% in the first 6 months
  • Increased back links by 50% in the first 3months                                     
Feb 2008 - Aug 2009

Sales & Marketing Manager

Joel Brasserie

Developed and successfully implemented a re-branding campaign (From Joel Restaurant to Joel Brasserie) in less than 60 days, while managing relationships with PR firm, design agency, local media and staff. Transitioned advertising needs from old to new PR firm. Managed one assistant. Initiated an Internet marketing strategy utilizing social media and basic SEO tactics. Created email campaigns and devised strategic partnerships to help build brand awareness. Created an advertising budget and spending tracking system. (reporting

  • Increased Main and Private dining sales by 20% in the first 6 months
  • Negotiated and leveraged ad buys with the constraint of a decreased ad budget by 40%
Aug 2005 - Dec 2006

Sales Administrator/Import Officer

Maped USA

Opened the US Subsidiary along with Sales Manager (in under 12 months) to include: Selection of an E.R.P system, an external distribution center and a third party logistics center to integrate properly with the MAPED business model. Coordinated and attended tradeshows. Coordinated the design, production and publishing of marketing materials. Forecasted needs of US and Canadian customers to then appropriately place orders with plants in Asia and managed inventories for both MAPED USA and MAPED Canada. Managed the shipping process from Asian manufacturer to the US and Canadian distribution centers and to the customer’s warehouses.Communicated and negotiated with third party logistics center to ensure maximization of containers

  • Managed 10 domestic and Canadian key accounts ($1.2M) (Target, Staples, Office Depot Canada)
Feb 2004 - Aug 2005

Marketing Manager

BlocSouth

Developed high-impact marketing collateral: flyers, e-newsletter and print ads for local publications

Maintained the company website and assisted with its creation. Generated press opportunities via punctual PR actions. Orchestrated the company’s presence at industry trade shows and conventions.

  • Trained and managed 3 interns
Feb 2002 - Dec 2003

Marketing Analyst

Lafarge North America

Conducted market research and integrated data for lead generation for the “Cement” line of business

Recommended changes to the product development department based on market research.

Education

Education

Summary

Specialties

Online Marketing, Social Media Marketing, Display Marketing, Project Management, Advertising, Brand Management, Promotional Marketing.Media Buying. Web technologies. Marketing techniques. E-commerce. Processes and Strategies.Fast-paced. International. Multi-lingual, French,English. Bi-cultural approach to business.

Specialties

Online Marketing, Social Media Marketing, Display Marketing, Project Management, Advertising, Brand Management, Promotional Marketing.Media Buying. Web technologies. Marketing techniques. E-commerce. Processes and Strategies.Fast-paced. International. Multi-lingual, French,English. Bi-cultural approach to business.

Interest

Social media

Photography

Fitness

Dance