In summary: A results-oriented marketing expert with extensive experience in the management of key projects, campaigns, market analysis and direct marketing channels.A highly competent people manager with a history of leading international teams to successful achievement within international business environments.An entrepreneurial e-innovator with the ability to manage business development projects, from the stage of concept through to final delivery.Committed to the utilisation of emerging platforms and dialogue driven marketing.She has accrued 14 years of online-gaming, e-marketing, e-commerce experience across multiple platforms

Work History

Work History

Product Manager

BOC Sureflow/BOC Gases Ltd

Sales and Marketing Manager

Yorkshire International Thomson Multimedia

CPD - Marketing Manager

Sony Psygnosis Ltd (UK/USA/Europe)

Responsible for a portfolio of PC, on-line and PX games. Developed, each games market entry plan, including brand positioning, customer insight research and third party involvement.

Lotteries Marketing Manager

Littlewoods Leisure - Littlewoods Lotteries

Responsible for development and deployment of lottery games via scratchards, subscription, video terminals, iTV, door-to-door, WAP and internet.Co-created a lottery called PrizeBusterTM which was the first lottery in the world to be available simultaneously through iTV, WAP, Internet, retail terminals, subscription and door-to-door. PrizeBusterTM was the most profitable game lunched in 27yrs by LittlewoodsLittlewoods bets on £2m TV jackpot By Lucy BakerLittlewoods Leisure, the UK's biggest football pools operator, will next week launch a television version of its pools and lottery games with a record-breaking jackpot of £2m. Littlewoods Leisure, the UK's biggest football pools operator, will next week launch a television version of its pools and lottery games with a...Click here to view this content.

Business Development Manager (Electronic FMCG)

Littlewoods Leisure Ltd

Overall responsibility for creating a soft gaming strategy for emerging platforms.Identified game developers to either design games or to form joint ventures. Client Relationship Manager for platform providers such as Sky Open Interactive, Telewest, BT, ntl, and Virgin.

General Manager

Xian Niu Management Consultancy

Xian Niu Management Consultancy provided a seamless extension to a company’s internal teams, providing cost effective Freelance and contract services.

Jan 2007 - Present

Recruitment Consultanfor Advertising / E-Marketing / Social Media Networks /Online-Gaming

Hudson Singapore

Valerie is a digital and integrated talent recruitment specialist for advertising, branding agencies, MNC’s and Financial Institutions. She has accrued 14 years of online-gaming, e-marketing and e-commerce experience across multiple platforms.She matches opportunities to talent in the following categorises:Customer facing or e-Marketing roles:Business Managers, MD’S, Strategist’s, Branding Consultants, E-Managers, SEM Planners, and Web Analytics, Client Services, CRM, DAO, Activation professionals. In addition, too a roles for Social Media Network’s such as; Social Media Leads, Online Editor’s, Content Strategist, Content Creator’s, Community Manager’s, Social-CRM and Blogger’s.Creative Talent: Copywriter’s, Art Director’s, Creative Director’s, HTML Coder’s, Presentation Layer Architect’s, Motion Graphics / Flash Graphic Designer’s and Web Developer’s.Operational roles in:User Experience, Information Architecture, Project Management, Project Manager (Web Development), Producers and Technology Leads.



B.S.c. (Hon.)

University of Portsmouth