Work History

Work History
Jan 2008 - Present


Platinum Home Mortgage Corporation

Manage branding, marketing and advertising for a national mortgage banker.

  • Create online flyer library for sales staff.
  • Develop online marketing store for sales staff to purchase stationery, marketing and giveaway items.
Jun 2002 - Dec 2007

SVP - Marketing & Communications Director

Direct branding, advertising and communications for the Retail and Wholesale divisions of a national lending company, generating a 500% increase in fundings from $1.1 billion in 2002 to $5 billion in 2006.

  • Direct the consistent and appropriate delivery of the brand strategy and messaging to consumers and business clients and identify and develop strategies to leverage new sales channels.
  • Manage a multi-media advertising campaign featuring a national celebrity spokesperson.
  • Support the sales team with direct-to-consumer and business-to-business marketing communications strategies and sales-oriented collateral materials.
  • Determine communications strategy, vehicles and key messages in support of overall business and organizational development strategy.
  • Develop appropriate communication channels, including web site, e-mail, newsletter, senior management communication forums, line manager communication practices and corporate policies and practices.
  • Serve as an advisory resource on executive and employee development issues.
Oct 1998 - May 2002

VP - Marketing

Bank One Corporation - National Retail Lending Division

Managed a $2 million marketing budget to plan and implement a strategic mix of marketing, advertising and public relations activities within the National Retail Lending Division.Marketing efforts supported annual sales expected to exceed $6 billion.

  • Developed and managed business-to-business and direct-to-consumer services related to the home equity, mortgage lending business and construction financing.
  • Created branding architecture to support a new line of business while maintaining the integrity of the corporate brand.
  • Designed and managed award-winning advertising and direct marketing campaigns.
  • Provided senior-level direction for the evolution of eCommerce within the lending area, including building mortgage broker relationships with Microsoft’s HomeAdvisor and E-Loan.
  • Managed the national convention, trade show and special event activities.
Oct 1996 - Oct 1998

AVP & Senior Project Manager

Bank One Corporation - Mortgage Division

Managed the creation and production of customer-focused marketing and advertising programs for multiple lines of business within the Mortgage Lending Division.

  • Developed and managed consumer direct and business-to-business services related to the first mortgage lending business inside and outside the Bank One footprint markets.
  • Authored Bank One Corporation’s national mortgage website ( with editorial control of text and graphical content.
1990 - 1996

AVP - Marketing

First Interstate Bank of California - Mortgage Division

Managed marketing, advertising and public relations programs for the Residential Mortgage Division.

  • Utilized high-impact collateral material targeted to both end-user and referral source markets.
  • Produced corporate events and managed national trade show participation.
1989 - 1990

Marketing Coordinator

Kaufman and Broad Mortgage Company

Developed new loan programs for introduction to front-line sales force.Coordinated promotional activities between the home building and mortgage divisions.Created and maintained policy and procedural guides.

1987 - 1989

Marketing Officer

First Interstate Bank of California - Mortgage Division

Provided marketing support for the front-line production staff.Developed and maintained new loan products, policy and procedural guides, newsletters and competitive surveys.


Jun 1987

Bachelor of Arts

University of California, Los Angeles


Marketing executive with more than 20 years of branding, advertising and communications experience:

  • Project integration skills across multiple departments and lines of business.
  • Team-building and communication capabilities at all levels of management.
  • High-energy professional skilled at managing multiple tasks simultaneously and dealing calmly with rapid changing business situations.


  • Expertise in Web site design, architecture, and promotion/publicity.
  • Ability to act as liaison role with many different departments and vendors to bring major projects to completion within budget.
  • Broad knowledge of legal, compliance, and regulatory issues concerning marketing and advertising.
  • Comprehensive usage of desktop publishing and design, word processing, and spreadsheet software (Adobe Suite, Microsoft Office, Lotus).
  • Have traveled extensively throughout North and Central America, Europe, Africa, Asia, and South Pacific and have experience dealing with people from diverse socio-economic backgrounds.


  • Indianapolis Advertising Club “Best Multi-Media Business-to-Business – Regional/National” and “Best Visual & Audio Elements of Ads - Illustrations”
  • National Association of Mortgage Brokers “Ad Campaign of the Year”
  • Secondary Mortgage Marketing magazine “Outstanding Advertising – High Ad Q”
  • Direct Marketing Association “ECHO Award”


Accomplished marketing executive seeking to leverage extensive background in advertising, branding and communications. Looking for a fresh opportunity to help an organization increase revenues with creative, high-impact marketing campaigns.