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Work experience

Jan 2008Present

Marketing

Platinum Home Mortgage Corporation

Manage branding, marketing and advertising for a national mortgage banker.

  • Create online flyer library for sales staff.
  • Develop online marketing store for sales staff to purchase stationery, marketing and giveaway items.
Jun 2002Dec 2007

SVP - Marketing & Communications Director

Direct branding, advertising and communications for the Retail and Wholesale divisions of a national lending company, generating a 500% increase in fundings from $1.1 billion in 2002 to $5 billion in 2006.

  • Direct the consistent and appropriate delivery of the brand strategy and messaging to consumers and business clients and identify and develop strategies to leverage new sales channels.
  • Manage a multi-media advertising campaign featuring a national celebrity spokesperson.
  • Support the sales team with direct-to-consumer and business-to-business marketing communications strategies and sales-oriented collateral materials.
  • Determine communications strategy, vehicles and key messages in support of overall business and organizational development strategy.
  • Develop appropriate communication channels, including web site, e-mail, newsletter, senior management communication forums, line manager communication practices and corporate policies and practices.
  • Serve as an advisory resource on executive and employee development issues.
Oct 1998May 2002

VP - Marketing

Bank One Corporation - National Retail Lending Division

Managed a $2 million marketing budget to plan and implement a strategic mix of marketing, advertising and public relations activities within the National Retail Lending Division.Marketing efforts supported annual sales expected to exceed $6 billion.

  • Developed and managed business-to-business and direct-to-consumer services related to the home equity, mortgage lending business and construction financing.
  • Created branding architecture to support a new line of business while maintaining the integrity of the corporate brand.
  • Designed and managed award-winning advertising and direct marketing campaigns.
  • Provided senior-level direction for the evolution of eCommerce within the lending area, including building mortgage broker relationships with Microsoft’s HomeAdvisor and E-Loan.
  • Managed the national convention, trade show and special event activities.
Oct 1996Oct 1998

AVP & Senior Project Manager

Bank One Corporation - Mortgage Division

Managed the creation and production of customer-focused marketing and advertising programs for multiple lines of business within the Mortgage Lending Division.

  • Developed and managed consumer direct and business-to-business services related to the first mortgage lending business inside and outside the Bank One footprint markets.
  • Authored Bank One Corporation’s national mortgage website (www.banconemortgage.com) with editorial control of text and graphical content.
19901996

AVP - Marketing

First Interstate Bank of California - Mortgage Division

Managed marketing, advertising and public relations programs for the Residential Mortgage Division.

  • Utilized high-impact collateral material targeted to both end-user and referral source markets.
  • Produced corporate events and managed national trade show participation.
19891990

Marketing Coordinator

Kaufman and Broad Mortgage Company

Developed new loan programs for introduction to front-line sales force.Coordinated promotional activities between the home building and mortgage divisions.Created and maintained policy and procedural guides.

19871989

Marketing Officer

First Interstate Bank of California - Mortgage Division

Provided marketing support for the front-line production staff.Developed and maintained new loan products, policy and procedural guides, newsletters and competitive surveys.

Education

Jun 1987

Bachelor of Arts

University of California, Los Angeles

References

Lee Gross

“Vic is creative, has fresh ideas, and works independently.She is a one-man marketing department that can go toe-to-toe with firms consisting of many staff.Plant a seed and she'll have an entire marketing campaign created in a timely manner.”

Sean Brogan

“Victoria is a highly motivated, disciplined and self-starter individual. Her work is consistently professional and timely and that which meets expectations of senior management.”

John Douglas

“Simply put, Victoria is the best marketing & communications person I have ever worked with. Victoria and I have worked together for over ten years in different capacities. Her tenacity, creativity, attention to detail, follow-through and responsiveness set her apart from the pack. Victoria gets the job done with minimal supervision and anticipates opportunities and issues extremely well. I would highly recommend Victoria for any position requiring a self starting individual that is laser focused on the job at hand and that can accomplish tasks quickly and accurately. She is great...”

Steve Carrigan

“Victoria is very creative and has the ability to start with a blank slate and come up with compelling marketing pieces.She also has the ability to make changes when necessary and does not get hung up on authorship.I would recommend her highly for anyone looking to ramp up their marketing.”

Troy McClain

“Victoria and I have worked together for the past 3 years and I can not wait to work with her again. Her performance over the past three years at Pinnacle and with our company TCM Productions has been one that deserves nothing but the highest of praise. I would highly recommend her to any company and consider her to be an asset that is valued beyond any pay.”

Randy Lightbody

“Victoria is the best marketing person I have ever worked with.Very driven, very smart and very committed to being the best, I would highly recommend Victoria to anyone or organization that is seeking the very best.”

Portfolio

Accomplishments

  • Expertise in Web site design, architecture, and promotion/publicity.
  • Ability to act as liaison role with many different departments and vendors to bring major projects to completion within budget.
  • Broad knowledge of legal, compliance, and regulatory issues concerning marketing and advertising.
  • Comprehensive usage of desktop publishing and design, word processing, and spreadsheet software (Adobe Suite, Microsoft Office, Lotus).
  • Have traveled extensively throughout North and Central America, Europe, Africa, Asia, and South Pacific and have experience dealing with people from diverse socio-economic backgrounds.

Summary

Marketing executive with more than 20 years of branding, advertising and communications experience:

  • Project integration skills across multiple departments and lines of business.
  • Team-building and communication capabilities at all levels of management.
  • High-energy professional skilled at managing multiple tasks simultaneously and dealing calmly with rapid changing business situations.

Awards

  • Indianapolis Advertising Club “Best Multi-Media Business-to-Business – Regional/National” and “Best Visual & Audio Elements of Ads - Illustrations”
  • National Association of Mortgage Brokers “Ad Campaign of the Year”
  • Secondary Mortgage Marketing magazine “Outstanding Advertising – High Ad Q”
  • Direct Marketing Association “ECHO Award”

Objective

Accomplished marketing executive seeking to leverage extensive background in advertising, branding and communications. Looking for a fresh opportunity to help an organization increase revenues with creative, high-impact marketing campaigns.