Work History

Work History
Jan 2008 - Present

Marketing

Platinum Home Mortgage Corporation

Manage branding, marketing and advertising for a national mortgage banker.

  • Create online flyer library for sales staff.
  • Develop online marketing store for sales staff to purchase stationery, marketing and giveaway items.
Jun 2002 - Dec 2007

SVP - Marketing & Communications Director

Direct branding, advertising and communications for the Retail and Wholesale divisions of a national lending company, generating a 500% increase in fundings from $1.1 billion in 2002 to $5 billion in 2006.

  • Direct the consistent and appropriate delivery of the brand strategy and messaging to consumers and business clients and identify and develop strategies to leverage new sales channels.
  • Manage a multi-media advertising campaign featuring a national celebrity spokesperson.
  • Support the sales team with direct-to-consumer and business-to-business marketing communications strategies and sales-oriented collateral materials.
  • Determine communications strategy, vehicles and key messages in support of overall business and organizational development strategy.
  • Develop appropriate communication channels, including web site, e-mail, newsletter, senior management communication forums, line manager communication practices and corporate policies and practices.
  • Serve as an advisory resource on executive and employee development issues.
Oct 1998 - May 2002

VP - Marketing

Bank One Corporation - National Retail Lending Division

Managed a $2 million marketing budget to plan and implement a strategic mix of marketing, advertising and public relations activities within the National Retail Lending Division.Marketing efforts supported annual sales expected to exceed $6 billion.

  • Developed and managed business-to-business and direct-to-consumer services related to the home equity, mortgage lending business and construction financing.
  • Created branding architecture to support a new line of business while maintaining the integrity of the corporate brand.
  • Designed and managed award-winning advertising and direct marketing campaigns.
  • Provided senior-level direction for the evolution of eCommerce within the lending area, including building mortgage broker relationships with Microsoft’s HomeAdvisor and E-Loan.
  • Managed the national convention, trade show and special event activities.
Oct 1996 - Oct 1998

AVP & Senior Project Manager

Bank One Corporation - Mortgage Division

Managed the creation and production of customer-focused marketing and advertising programs for multiple lines of business within the Mortgage Lending Division.

  • Developed and managed consumer direct and business-to-business services related to the first mortgage lending business inside and outside the Bank One footprint markets.
  • Authored Bank One Corporation’s national mortgage website (www.banconemortgage.com) with editorial control of text and graphical content.
1990 - 1996

AVP - Marketing

First Interstate Bank of California - Mortgage Division

Managed marketing, advertising and public relations programs for the Residential Mortgage Division.

  • Utilized high-impact collateral material targeted to both end-user and referral source markets.
  • Produced corporate events and managed national trade show participation.
1989 - 1990

Marketing Coordinator

Kaufman and Broad Mortgage Company

Developed new loan programs for introduction to front-line sales force.Coordinated promotional activities between the home building and mortgage divisions.Created and maintained policy and procedural guides.

1987 - 1989

Marketing Officer

First Interstate Bank of California - Mortgage Division

Provided marketing support for the front-line production staff.Developed and maintained new loan products, policy and procedural guides, newsletters and competitive surveys.

Education

Education
Jun 1987

Bachelor of Arts

University of California, Los Angeles

Accomplishments

  • Expertise in Web site design, architecture, and promotion/publicity.
  • Ability to act as liaison role with many different departments and vendors to bring major projects to completion within budget.
  • Broad knowledge of legal, compliance, and regulatory issues concerning marketing and advertising.
  • Comprehensive usage of desktop publishing and design, word processing, and spreadsheet software (Adobe Suite, Microsoft Office, Lotus).
  • Have traveled extensively throughout North and Central America, Europe, Africa, Asia, and South Pacific and have experience dealing with people from diverse socio-economic backgrounds.

Summary

Marketing executive with more than 20 years of branding, advertising and communications experience:

  • Project integration skills across multiple departments and lines of business.
  • Team-building and communication capabilities at all levels of management.
  • High-energy professional skilled at managing multiple tasks simultaneously and dealing calmly with rapid changing business situations.

Awards

  • Indianapolis Advertising Club “Best Multi-Media Business-to-Business – Regional/National” and “Best Visual & Audio Elements of Ads - Illustrations”
  • National Association of Mortgage Brokers “Ad Campaign of the Year”
  • Secondary Mortgage Marketing magazine “Outstanding Advertising – High Ad Q”
  • Direct Marketing Association “ECHO Award”

Objective

Accomplished marketing executive seeking to leverage extensive background in advertising, branding and communications. Looking for a fresh opportunity to help an organization increase revenues with creative, high-impact marketing campaigns.