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Think of me as a business detective. My graduate work in human communication along with my MBA provides me with a unique human-centered lens through which I assess and address business challenges.

Driven early in my career by qualitative research and research program management, I found my niche in intelligence and strategy. I am driven by my passion to make competitive and market intelligence a part of a company culture and planning, rather than a cog in the machine.

Primary and secondary research combined with storytelling allows me to paint the picture of the market and business landscape while providing actionable, strategic recommendations to organizational stakeholders of all levels. I'm known for looking at things sideways, turning ideas on their heads to figure out a new perspective, and for delivering intelligence with precision and a dash of wit. 

Work History

Sep 2014Mar 2016

Senior Manager, Market & Competitive Intelligence


As the sole provider of market and competitive intelligence for the company, I built a function from the ground up that provided everything from sales enablement to corporate strategy, and everything in between. A sampling of my achievements and responsibilities:

  • Instated and authored a weekly MCI newsletter to provide timely market and competitor insights to 200 stakeholders across the organization
  • Led competitive initiatives for sales, including the building of battles cards and other collateral
  • Assisted with M&A activities, including market and target research
  • Provided all market and competitor analysis and facilitation for 2016 strategic planning 
  • Created the business continuity market model framework upon which the company's current story is built
  • Researched and delivered an ongoing executive-facing strategic competitive overview 
  • Created a win/loss analysis program and oversaw its execution
  • Spearheaded creation of a company competitive research policy
  • Worked with IT to create a knowledge management space for sharing of competitive information
  • Managed one Product Marketing Associate

Manager, MCI September 2014-September 2015
Senior Manger, MCI October 2015-March 2016

Oct 2013Sep 2014

Senior CI Analyst (Communications Lead)

EMC Corporation

I acted as the voice of Competitive Intelligence, aiding in the dissemination and collection of information to aid sales, marketing, and strategy via:

  • Creation, implementation and/or management of communications that reached out to the entire 65K employee base, including authorship of an internal monthly newsletter with an opt-in readership of ~14,000 employees.
  • Providing support for an internal Wiki (and its analytics platform), with a user base of 8400+ employees, research support, social community outreach and social listening across various mediums, and other ad-hoc services (editing, collateral building, etc.).
  • Involvement in strategic planning as a CI representative to corporate consulting, and participation in ad-hoc projects such as new hire sales training and research requests.
Sep 2010Jul 2013

Subawards Specialist

Johns Hopkins University School of Medicine

Disclosure Specialist September 2010-July 2012

  • In a fledgling policy department with high turnover, I Assessed the effectiveness of program operations through creation and maintenance of all standard operating procedure documentation for the division.
  • Ultimately I acted as compliance manager, ensuring adherence with federal and local policies.
  • Day-to-day I analyzed disclosures of faculty outside interests for risk mitigation and management, and audited conflict of interest management.
  • Finally, I worked alongside the Project Manager and technical team to gather requirements and design a user interface for a university-wide electronic disclosure system, built to simplify conflict management and automate federal annual reporting requirements.

Subawards Specialist July 2012-July 2013

  • Known for quick turnaround times and precision, I Performed subaward administration for federal (FDP) and private subawards in a department that processes 500+ contracts per quarter.  
  • Within 3 months of beginning I reworked the book of process to streamline onboarding and contract drafting.
  • Within 6 months my turnaround time averaged 24 hours.
Nov 2008Jul 2010

Research Assistant II

Education Development Center

As lead interviewer and qualitative data coder, my responsibilities included:

  • Cradle-to-grave protocol events for small-scale federally funded studies.
  • Management of Institutional Review Board (IRB) submissions, participant recruitment, qualitative data collection, and findings presentations, both independently and as a team.
  • Training of new study personnel, and creation and maintenance of interview databases in MS Excel and Atlas.Ti.
Oct 2007Nov 2008

Research Associate

Research Triangle Institute, International

At RTI, I supported federally funded large-scale longitudinal telephone, mail, web, and field studies in health and education fields. My position was highly dynamic, and involved:

  • Assisting with the development of study protocols (including design of databases and integrated systems for data storage), and creation/documentation of policy and procedure to keep the study on track.
  • Acting as unofficial project manager for the data collection portion of a nation-wide federally-funded pilot study, including working with technical teams to design specifications for large databases.
  • Assisting with myriad tasks to close gaps, including training and supervision of data collection and call center staff, and aiding recruitment efforts.


Dec 2013

Master of Business Administration & Certificate in Competitive Intelligence

Johns Hopkins University Carey Business School
  • Concentration in Information Systems
May 2006

Master of Arts in Communication

University of North Carolina at Greensboro
May 2004

Bachelor of Arts in Communication Processes

University of Connecticut



  • Scheduled speaker for SLA 2016: "Soft Skills in CI"
  • Scheduled speaker for SLA 2016: "The Top 10 mistakes CI practitioners make"
  • Scheduled speaker for JPK Boston: "Lessons from the Trenches: The ins-and-outs of starting an intelligence function"