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Work experience

Media Assistant (internship)

Doner Canada
  • Assisted to Account Executives with airtime buying
  • Composed media tracking spreadsheets and schedules
  • Participated in planning of client appreciation events
  • Tracked advertising and promotional campaigns of clients’ competitors

Brands: Mazda

Project Coordinator/Graphic Designer

NBN Broadcasting Inc.
  • Provided project management support to Executive Producer
  • Assisted in a coordination of video production
  • Performed duties of a graphic designer
  • Prepared documents, spreadsheets and presentations; trained and supervised interns
  • Assisted in general administrative and communications support to Editorial department
  • Maintained online and physical database for the show
Nov 2009Present

Independant SEO Consultant

  • Analysis of competition and user search preferences
  • Development of meta data and website content for landing pages
  • Advising on site architecture and page elements
  • Consulting on usability and web design
  • Link development
Jan 2010Present

Account Coordinator

TMK Productions
  • Develop and coordinate online marketing initiatives
  • Develop project timelines and status reports
  • Coordinate between external and internal team members
  • Prepare presentations for client pitches and reports
  • Develop website and social network content
  • Copywriting, design and coordination of monthly newsletter
  • Utilize web-monitoring software to track brand presence and spot trends
  • Gather and analyze web metrics
Jan 2009Jun 2009

Marketing Coordinator

www.RandyAsWhole.com
  • Took part in a development of a concept and devised a competitive advantage for the magazine
  • Identified a targeted audience and devised a marketing strategy to engage them
  • Developed a project structure and maintained a project plan for the magazine launch
  • Coordinated and ensured proper communication among stakeholders engaged in the project
  • Developed and executed online and offline promotions (website architecture, online fun page, Pre-Launch Party, Official Launch, networking with industry’s opinion leaders, guerilla promotions)
Nov 2008Jan 2009

Project Assistant

BrandActive
  • Provided project support to CEO of the company
  • Maintained relationships with external stakeholders and contractors
  • Participated in client pitches
  • Assisted in development of project timelines and work-back schedules
  • Maintained and updated project data and client’s correspondence log
  • Monitored project development and generated status reports
  • Took part in a development of an internal Digital Asset Management tool (ADAM)
  • Took active role in developing new website structure and implementing  SEO strategies

Brands: Verizon Wireless

May 2008Aug 2008

Jr. Account Executive (internship)

Espresso Brand Infiltration
  • Provided support to Account Director
  • Prepared presentations, spreadsheets and creative briefs
  • Liaised with vendors and suppliers in ordering promotional items, space rentals, signage development
  • Assisted in planning and coordination of promotional events, product launches and client appreciation events
  • Participated in a development of project timelines and work-back schedules
  • Took charge of a number of competitor and market researches

Brands: Samsung

Education

Sep 2005Jul 2009

BAS

York University

Summary

I have over 2 years of marketing experience: I worked with such brands as Baskin-Robbins, Verizon, Samsung and Mazda. I coordinated several marketing initiatives such as launch and promotion of an online editorial and development of marketing campaign for a national conference.

My specialties are social media engagement, SEO and experiential marketing.

My Creative Side

Network with me on LinkedIn!

Interest

  • Writing and reading poetry
  • Studying cognitive and applied psychology
  • Freestyle kickboxing
  • Shohin Bonsai sculpting 
  • Baking (fueled by my severe Pecan Tart Addiction)

Skills

SEO
A thorough understanding of search engine optimization practices and ability to implement them
Pinnacle
 
Adobe Illustrator
Corel Draw
Adobe Photoshop
Microsoft Visio
Microsoft Access
Microsoft Outlook
Microsoft Project
Microsoft Power Point
Microsoft Excel
Microsoft Word