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Summary

If I wanted to describe my aims in life I would say they all are in a constant self-perfection. But to say differently, I'm really crazy about new interesting projects, which I join at the very beginning and stay with till they are mature. I like fresh ideas, and the best pleasure for me is to feel being at the cutting edge of the progress.

Area of interests

Marketing in FMCG (socialy acceptable), consumer high-tech (both soft- and hardware), aerospace, biotech industries

Skills

Brand management

Brand strategy & tactics, BTL promotions, ATL (offline & online), PR, POSM, pricing, channel & portfolio management, pre-&post- performance analysis

Business analysis

Financial, micro- and macroeconomic analysis, forecasting

Market research

Consumer & shopper profile, BHT, retail audit

Finance

Understanding of P&L & CF statement, budgeting, financial controlling

Project management

Creation of project roadmap, phasing, management of involved stakeholders & process members

Languages

Russian - native

English - fluent

Spanish - intermediate

Work experience

Nestle Waters Marketing & Distribution

2010present moment

Vittel & Contrex brand manager

Brands strategy & tactics, consumer & shopper profiling, market research, pricing, channel & portfolio strategy, anti-crisis management in 2015-2016

Crystal Retail Management

20092010

Personal assistant to GM

Field market research, negotiations with customers, analytics

Modis

20082008

Jr logistics specialist

Coordination and support of import operations, customs clearance

Luxoft

20062007

Jr QA specialist

Quality assurance of business applications for financial institutions

Education

Russian School of Management

20152061

Mini-MBA

Management in marketing, HR, leadership, sales, finance, strategic management

Russian School of Management

20122012

Expert in Analytics

Market research, big data analysis, SPSS, advanced statistics, forecasting

State University of Management

20082011

PhD in economics

Focus on special economic zones: mechanics, influence on companies development, peculiarities of customs regime

State University of Management

20032008

Specialist in Foreign Trade Operations

Macro- and microeconomics, management of foreign trade operations

Portfolio

 

Tailor-made local advertising campaign targeting citizens of Moscow & St. Petersburg and inspired by global Vittel brand positioning

Two waves of placement with more than 200 centrally located citiformats in both capitals

Production management from the brief to placement

 

In order to minimize cannibalizing withing company brands portfolio a thorough analysis was done based on both market research and sales performance, which resulted in clear recommendations to sales reps on territories of sales and recommended assortment for different types of outlets

Personality

30 y.o., married, have a daughter

Passionate of innovations, active lifystyle, sports and music (rock and classic)

Focused on reaching maximum performance with limited resources available (in all spheres of life)

Reliable and open-minded, self-sustained but a good team member

Being an active volunteer, participate in ecological activities and support of orphanages. The best volunteer of Nestle in 2015