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Professional Experience


CEO of Commodities Trading Division for the Middle East Region

GeneralExport - Genex





Bachelor's degree in Marine Transportation

Faculty of Maritime Studies Rijeka

Marine Transportation


Master of Business Administration

Faculty of Economics and Business Zagreb

Business Administration and Management


Bachelor of Commerce

Academy for Foreign Trade Belgrade

International Business

Core Competencies

  • Strategic Transformations Lead
  • National / Global Operations
  • Program Development
  • Barter Trade / Commodities
  • New Business Development
  • Transition / Change Management
  • Continuous Improvement
  • Strategic Partnership Relations
  • Business Process Reengineering
  • Supply Chain Management
  • New Product Development


Vladimir Delic is a respected business entrepreneur, with over 40 years of experience in international trade in private and public sector. Mr Delic has over 40 years experience specialized in commodity trading. In particular, bulk commodities and energy resources.

With the fall of the USSR in 1988, Vladimir Delic recognized a great opportunity to enter the Russian steel market. At the time, Russian steel was inaccessible to the rest of the world. This was due to lack of proper management, organization, financing and materials. Solving these setbacks posed a creative challenge for Vladimir.

In 1988, Vladimir Delic  found a trading and shipping company, Unibros Steel Co.Ltd. in Limassol, Cyprus.

Soon Unibros Steel became the most prominent player in the region, and throughout the countries if the former USSR. The company grew as an international business network. It set up offices around the world to trade in steel, bulk commodities, and a variety of energy-related products, including oil and gas. From its earliest involvement with the CIS steel producers, the Unibros group had demonstrated success. It employed its understanding of the regional conditions as a means of securing trust. It applied indigenous business practices in order to foster integrity in business partnerships.

By 1995, Unibros turned into one of the largest international metal trading houses in the Commonwealth of Independent States. It had 37 offices worldwide. Its annual turnover of half a billion dollars.

Following his phenomenal success, Vladimir Delic was invited by American politicians to give several speeches to the United States business community. The subject was "entering the CIS emerging market". He visited and spoke at large American corporations such as Motorola, Westinghouse, British American Tobacco, and Babcock.

Due to his experience and international connections, Mr. Delic was given the role of special advisor to a number of Balkan countries. Vladimir Delic successfully attracted foreign investment to the region. He represented several international companies in such investments - including US Steel, Philip Morris, Otis, EnBV, Porr and Novomatic. He also played an integral part in establishing private Canadian financing for the development of what is now the largest Marina in the Mediterranean area, Porto Montenegro.

Vladimir Delic is currently a Member of the Board for several oil, steel, and shipping companies, with offices in Dubai, Hong Kong, Moscow, Singapore and Cyprus.

Unibros Steel Co. Ltd.

Founded in 1988 by Vladimir Delic, Unibros Steel rapidly evolved into a group of companies by 1994. With more than 40 offices worldwide, and sales of $500 million, Unibros Steel was one of the first companies that had sold CIS steel in China, Taiwan and the countries of Southeast Asia. Unibros was also a pioneer for selling Russian steel to the USA market.

Following the sale of the first shipment ever of Severstal steel coils to General Motors, Mr. Delic lead and organised a visit for the Russian Secretary of Metallurgy together with General Directors of major Russian steel mills to General Motors headquarters and various factories in Detroit, USA.

When, in the early years, bank funding was almost impossible in the CIS countries Unibros, through counter-trade, provided the mills with a full range of raw material such as coal, gas, iron ore, and equipment. In exchange Unibros took from these mills their semi and finished products which resulted in the company being one of the largest distributors of all steel products from the region on a worldwide basis.

Education and Certifications

Bachelor of Commerce - International Business, Academy for Foreign Trade Belgrade 

Masters of Business Administration - Business Administration and Management, Faculty of Economics and Business Zagreb 

Bachelor's degree in Marine Transportation - Marine Transportation, Faculty of Maritime Studies Rijeka









Intermediate Level, spoken and written.