Director of Events & Operations Management
Independent Power Producers of New York, Inc.
Responsible for the design, implementation and execution of all association events and programs, including marketing & communications, program budgeting, and vendor management. Manage association membership and all internal operations, including budget planning, payroll, and accounts payable.
Event & Meeting Budget Management: Plan, implement & manage meetings and events for 10 to 200 attendees; including annual conferences, trade show, receptions, golf tournaments and board meetings. Annual meeting and event budget expense limit of $55k and a revenue projection of $100k per year (as of 2014). Up to 25 meetings/events per year, exceeding revenue budget goals on average 30% per year for the past 7 years.
Average $1.3M operating budget: Provide annual recommendations and cost savings, including event revenue budget increase by 40% over past 7 years. Manage $1M annual membership dues revenue budget, including invoicing and dues tracking throughout calendar year for an average of 80 association members.
Event Promotion / Branding / Marketing: Transitioned company to online event management system reducing administrative in house production costs and increase ability to reach potential attendees. Outsource all materials related to events/meetings to create an official brand for each event, saving on internal administrative costs. Foster relationship with sponsors by creating marketing materials and opportunities for sponsors each year.
Social Media and Website: Created social media presence for company including Twitter, Facebook and LinkedIn; increasing reach for event marketing. Implemented complete overhaul of company website, increasing functionality on the front end for members and back-end for administration; lead website management.
Employee Management: Implemented new employee manual to reduce company risk and increase employee satisfaction and security; trained 6 administrative assistants in office procedures, website management and event production.