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Professional Profile

  • Certified meeting professional with over 10 years of experience in event and meeting management; 15 years working with non-profit trade associations; and 6 years volunteer leadership.
  • Passion for social media, event marketing, and branding to reach new clients and attendees.
  • Communicator with the capacity to connect people and ideas, delivering business goals and messaging through social media.
  • Professional with a firm grasp on marketing, customer service, project management, design, human resources, communications, contract negotiations and many other disciplines.
  • Effectively collaborate with clients, co-workers and colleagues that result in goal-directed teamwork and desired outcomes.

My current role as Director of Events & Operations Management includes complete oversight of up to 25 New York based meetings & events that promote an economic interest in New York State’s energy industry as well as provide educational and networking opportunities for attendees. Not only am I the lead for all events, my responsibilities include handling a $1.3+M non-profit association budget; providing the President & CEO and Board of Directors with a monthly budget analysis and annual recommendation.

I am an active member of Meeting Professionals International (MPI) and served for six years on the Northeastern New York Chapter's Board of Directors, most recently as Chapter President. In July 2011, I was appointed President and prior to this appointment served for three years served as the Vice President of Communications and Marketing.

In addition to my event management background, I have a passion for social media and technology. Since 2006, have been an avid user and advocate for social media, especially Twitter. I created a social media presence for my current employer, which included Twitter and Facebook. Prior to this, created, and currently manage, the company's presence on LinkedIn. Presently, I use social media to market each event as well as coach and train others on how to get started with their own social media community, brand, and messaging.


  • Project Development
  • Event Logistics & Planning
  • Social Media Events Marketing & Promotion
  • Communications & PR
  • Food & Beverage Planning
  • Trade Show Administration
  • Site/Contract Negotiation
  • Internal Office Operations
  • Budgeting
  • Volunteer Management


Certified Meeting Professional (CMP) - 2008
Professional Excellence in the Meetings Industry Award - 2009
MPI Social Media Guru - 2010

Work experience

Apr 2000Present

Director of Events & Operations Management

Independent Power Producers of New York, Inc.

Responsible for the design, implementation and execution of all association events and programs, including marketing & communications, program budgeting, and vendor management. Manage association membership and all internal operations, including budget planning, payroll, and accounts payable.

Top Contributions:

Event & Meeting Budget Management: Plan, implement & manage meetings and events for 10 to 200 attendees; including annual conferences, trade show, receptions, golf tournaments and board meetings. Annual meeting and event budget expense limit of $55k and a revenue projection of $100k per year (as of 2014). Up to 25 meetings/events per year, exceeding revenue budget goals on average 30% per year for the past 7 years.

Average $1.3M operating budget: Provide annual recommendations and cost savings, including event revenue budget increase by 40% over past 7 years. Manage $1M annual membership dues revenue budget, including invoicing and dues tracking throughout calendar year for an average of 80 association members.

Event Promotion / Branding / Marketing: Transitioned company to online event management system reducing administrative in house production costs and increase ability to reach potential attendees. Outsource all materials related to events/meetings to create an official brand for each event, saving on internal administrative costs. Foster relationship with sponsors by creating marketing materials and opportunities for sponsors each year.

Social Media and Website: Created social media presence for company including Twitter, Facebook and LinkedIn; increasing reach for event marketing. Implemented complete overhaul of company website, increasing functionality on the front end for members and back-end for administration; lead website management.

Employee Management: Implemented new employee manual to reduce company risk and increase employee satisfaction and security; trained 6 administrative assistants in office procedures, website management and event production.

    Jul 2011Jul 2012


    MPI Northeastern New York

    Significant Accomplishments

    • International survey results for overall satisfaction placed Chapter Number 2 (regional and global).
    • International survey results for educational content placed Chapter Number 1 (regional and global).
    • Social media efforts improved online presence for Chapter; increased website activity.
      Jul 2010Jul 2011


      MPI Northeastern New York

      Significant Accomplishments

      • Led and maintained a social media presence for Chapter.
      • Led creation of MPI After Five, a networking only Chapter event.
      • Implemented design of a Board Member Transition Guide.
        May 1999Apr 2000

        Administrative & Financial Assistant

        New York State Builders Association
        • Managed membership records, including maintenance of member database, tracking and dues payments
        • Oversight of supply inventory and office equipment maintenance
        • Administered website advertising and development of association website
        • Managed association sponsorship inquiries and receipt of same
        Nov 2007Present

        On-Site Meeting Manager (OSM)

        Gershaw Conference Group, Inc.
        • AV equipment is set-up and working properly
        • Food and beverage set-up as arranged by client
        • Meeting room set-up arrangements
        • Set-up registration desk, check-in attendees and hand out materials
        • Collect meeting materials and evaluations forms at meeting's conclusion
        Sep 2007Jun 2010

        Vice President Communications & Marketing

        MPI Northeastern New York

        Significant Accomplishments

        • Created Chapter Twitter and Facebook accounts; Managed LinkedIn Group page. Increased Chapter visibility through social media applications.
        • Designed monthly Chapter newsletter; overhauled layout and ensured timely distribution each month.


        Bachelor's Degree

        State University of New York College at Plattsburgh

        Criminal Justice

        Professional Development

        MPI World Education Congress (WEC)

        The educational program at the MPI World Education Congress includes presentations from about 100 experts who share their perspectives and knowledge.The program offers about 125 educational sessions for all career levels. This includes tracks for small business owners, sales and marketing, strategic meetings management, novice meeting professionals and senior meeting professionals.

        Dates attended: 2009-2015

        MPI Chapter Business Summit (CBS)

        Discuss, learn and plan the course for an MPI Chapter's successful education, financial and management performance.  CBS gives MPI Chapter Leaders the tools and insights that empower them to create a stronger chapter through the delivery of quality educational experiences, membership engagement, financial performance and succession planning.

        Dates attended: 2009 & 2010 

        MPI Social Media Guru

        In July 2010, I was selected by Meeting Professionals International (MPI) to be one of five Social Media Gurus, with the objective to act as a spokesperson for social media to the members attending WEC.

        MPI Members for this pilot project were required to cover the World Education Congress (WEC) in Vancouver via social media tools such as Twitter, Facebook, Foursquare and Blogs.  Gurus were required to attend WEC general and knowledge sessions, and both opening and closing events of the congress.  Gurus were selected based on their social media prowess, including blog postings with a strong following, a high follower ratio on Twitter, advanced knowledge of the meetings and events industry and a history of fair and balanced coverage including trends and topics.

        You can read about my experience here:

        Certifications & Awards

        Mar 2008Present

        Certified Meeting Professional

        Convention Industry Council
        Jun 2009Present

        Professional Excellence in the Meetings Industry

        MPI Northeastern New York

        Speaking Engagements

        Productivity Tools on a Budget
        MPI Eastern Great Lakes Chapter - January 2015
        MPI Northeastern New York Chapter - November 2014

        Social Media Training Day: Twitter, Pinterest & LinkedIn
        MPI Eastern Great Lakes Chapter - September 2014

        Engagement Marketing in a Socially Connected World
        Empire State Association of Assisted Living (ESAAL) - May 2014

        Online Community Management: Bridging the Gap between Event Logistics and Association MarComm
        Empire State Society of Association Executives (ESSAE) - November 2013

        The World Café Peer to Peer Exchange: Incorporating social media into your conference - before, during & after (Round Table)
        MPI Northeastern New York Chapter (MPI NENY) - September 2013

        Impact of Social Media on Meetings & Events (Round Table)
        MPI Northeastern New York Chapter - January 2013

        Navigating Your Way through the MPI International Website
        MPI Northeastern New York Chapter - May 2012

        Blogs, Articles & Interviews