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I worked as a reporter in Russia while doing my undergrad in Journalism. Right after graduation, I moved to Finland to do my Master's in Media and Global Communication and shift to marketing, because I love learning and experiencing new things. I am good at digital storytelling and social media marketing, and one of my strong sides is a track of tangible online results.


Work experience

Sept 2016present

Marketing intern at Outloud / Tampere

Outloud is a developer of mobile speech therapy apps for children. I am responsible for designing the startup's social media strategy on Facebook and other channels, promoting company's products to American companies working in this field. I also take part in redesigning the English language pages of the company website and help promoting the startup during the ASHA conference 2016.

June 2016present

Social Media Manager at Ultrahack / Helsinki

I take part in designing social media and engagement strategy on Facebook, Twitter, Instagram and Snapchat plus help with connected communication and marketing tasks. During the hackathon at the MyData 2016 conference, I was in charge of updating Ultrahack and MyData Twitter accounts and Facebook event pages. Together with our team, we managed to make #ultrahack hashtag the top one in Finland during the first day of the event.

Aug 2016present

Social media manager at Health Innovation Village at GE / Helsinki

Health Village is an eco-system for digital health startups at GE Finland premises. I am assisting in updating Village's social media accounts and engaging the community via producing editorial content about the Village startups.

AprilJuly 2016

Marketing intern at The Shift business festival / Turku

Updating Facebook pages, designing engagement strategy. Writing press-releases in English and assisting in pre-events. During the festival, I was in charge of updating official Twitter and Instagram account. Together with the team, we made the official festival Twitter hashtags one of the top-5 in Finland during both days.

FebJune 2016

Project Assistant Intern at Nicehearts NGO / Helsinki area

Writing a promotional blog series about the Neighbourhood Mothers project (in English), designing corporate magazine together with the team. Assisting the project manager in meetings with participants twice a week.

Sep 2015May 2016

Social Media Manager at Her Campus Helsinki

Updating Facebook and Twitter accounts, engaging followers, taking part in designing the social media strategy. Since fall 2015, our audience has increased significantly

AprilAug 2015

News Editor at RBC broadcasting corporation / Moscow

Writing news stories (9-25 per shift), monitoring news wires; translating from English, French, Swedish, and German into Russian; fact-checking; interviewing newsmakers; web publishing

March '14March '15

Business Reporter at Profile magazine / Moscow

Writing features (8-15 per month) mostly about business in IT and consumer goods, native advertising. Some pieces were the most read throughout the month when published



Master of Social Sciences (Media and Global Communication)

University of Helsinki

Currently researching building communities on Facebook in order to sustain customers (the international Finnish brands social media marketing cases)


Bachelor of Journalism

Lomonosov Moscow State University

Thesis was on engaging social media followers of media companies (a case study of Russian media outlets). Major — Mass Communication Sociology, Minor — Business Journalism


English (excellent written and oral skills), Russian (native), Swedish (good writing and oral skills)

Finnish (intermediate), German (intermediate)


Social media marketing

Engaging followers, creating unique and catching posts, making buzz

Digital storytelling

Writing stories for the web that catch your attention from the first few words

Networking and interviewing

Making connections online, on the phone, and face-to-face

Content editing software

Microsoft Office, Adobe Photoshop, Illustrator, InDesign, Bitrix CMS, iMovie

Basic development

HTML, CSS, CEO, R language


Pinja Lehtiheimo, president of Her Campus Helsinki,

"Valeriya has been a great asset to the Social Media team of Her Campus at Helsinki, she produces regular and varying social media posts. As a team member, Valeriya is innovative and organized, and we can always count on her doing her part. She is also great in both giving and taking feedback. In addition to being good at what she does, Valeriya is a lovely and approachable person who's very easy to work with."

Sam Kingsley, teacher at the University of Helsinki, +358 45 1519870,

"I am pleased to be able to say that Valeriya showed impressive insight and a strong grasp of both journalistic principles and in-depth research techniques, including a dogged approach to digging up new facts. She made well-informed contributions to class discussion; and was equally able to listen to and take on board the views of others. I have no doubt that Valeriya has the drive, the skills and the personal qualities to go on to produce work of a similarly high standard in her professional career."

Ilya Stechkin, former teacher at the Moscow State University,

"Valeriya was an online project intern in the United Editorial board of the Faculty of Journalism of Lomonosov Moscow State University in 2012. As her former chief, I'm glad to recommend Valeriya as proactive worker, positive person and talented student. In our team, she was responsible for collecting and editing news, also she assisted to the project manager in launching new projects, working with IT-specialists."