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  • Tennis Tournaments 1997-2000: Member of the Colombian Tennis Academy - achieved 10 championships
  • Social Service volunteer, 1999: Assisted homeless children in sports training / development
  • Current candidate for the YAY (Youth Assisting Youth) program
  • Recent Book Readings: “What Will Google Do?” by Jeff Jarvis and “How Remarkable Women Lead" by Barsh and Cranston


  • Dynamic, results-oriented and creative individual with a proven track record for successfully planning and implementing innovative digital marketing and business strategies, tactics and projects
  • Excellent verbal and written communication skills tied-in with trilingual capabilities (English, Spanish and French)
  • Ability to think creatively when considering schedules, risks and team competencies
  • Highly competent in online marketing applications (Google Analytics and Adwords, Google Wave, Facebook Ads, Twitter, Blogger and Internet Research Applications such as comScore, Zoomerang online surveys)
  • Passionate for all things Digital

Work experience

Jun 2007Present

Digital Account Manager

DAC Group

As a Digital Account Manager, Viviana develops efficient and results-oriented digital solutions (SEM, SEO, Display Advertising, Email Marketing, Social Media, Local Search, and Creative/Micro-site development) for high profile clients such as - COLD-FX, Certigard/Petro-Canada, Allstate Canada, BDO and Pitney Bowes amongst others. Her responsibilities include:

  • Responsible for the account's strategic direction
  • Accountable for assigned sales quota, account's profit contribution to the agency, as well as budget forecasting
  • Responsible for generating revenue via account growth and new business
  • Demonstrate a high level of commitment, follow-through and ability to manage multiple clients and programs simultaneously
  • Responsible for developing and fostering relationships with her clients
  • Ability to evaluate client online marketing needs and objectives and provide strategic insight as it relates to the programs
  • Responsible for preparation, submission and presentation of client proposals (in person, in group settings or via webinars); including the negotiation of fees and contractual agreements between the client and the agency
  • Responsible for presentation of engagement/creative briefings, ROI projections and analysis reports
  • Work in close collaboration with the creative and production teams to ensure that there is a unified approach to client strategy and overall deliverables


  • Exceeded annual sales quota two years in a row by over 30%
  • Expert in managing Digital budgets of over $1 million
  • Leader in the implementation of new media channels in the agency as it relates to the process, pricing, documentation, training and sales techniques and subsequent launch
  • Responsible for increasing a client's annual digital budget by 500% through a tailored online marketing plan tied-in with the creation of a local and national funding program for the client
Jan 2006Jun 2007

Account Executive

Cornerstone Group of Companies

Developed and planned marketing recommendations for Email, Display Advertising and Direct Mail campaigns for several high profile clients including: The Reader’s Digest Association, Canadian Tourism Commission, Hewlett Packard, Sick Kids Foundation and MBNA Canada Bank amongst others.

Key responsibilities included:

  • Liaise with internal and external functional groups in developing program and creative design, program specifications, program functional groups and critical paths
  • Monitor the performance of the campaigns by the use of tracking reports and conduct results analysis to determine next steps for future campaigns
  • Accountable for providing the team with recommendations to improve account profitability
  • Responsible for ensuring the flawless execution on all program deliverables
  • Monitor the performance of online advertising campaigns to ensure that ads are being seen and clicked on at an optimum level
  • Perform market and industry research to identify new data products for existing clients
  • Negotiate corporate deals and/or cost reductions for high profile clients
  • Responsible for establishing and working within the clients’ budget parameters; ensure ROI targets are set and analysis is completed for marketing campaigns


  • Responsible for creating and implementing a training plan for colleagues on email marketing. Training was continuous via presentations and one on one’s
  • Constantly recognized for outstanding client retention and satisfaction, and assigned full responsibility and management of own client base


Jan 2001May 2003

Diploma in Business Administration

Seneca College of Applied Arts & Technology

Member of the President's Honours List -Recognized by Seneca College for“Outstanding Achievement in Cumulative Grade Point Average" . Finished program with a GPA of 3.7/4.0



Highly Competent in Online Marketing software applications
Competent in Google Analytics and Adwords, Internet Research Applications such as comScore and Zoomerang, Business Catalyst CMS and Adobe Acrobat
Highly Competent in Software Applications
Competent in MS Office (Word, Excel, PowerPoint, Access, Outlook), HTML files, Lotus Notes,, MS Project Management, Explorer, QuickBooks Pro & Simply Accounting
Excellent verbal and written communication skills
Strategic thinker
Ability to think creatively when considering schedules, risks and team competencies
Competent group leader, enjoy working with people
Strong negotiation skills
Personable and persuasive, able to build instant rapport
Detail oriented and organized
Strong analytical and problem solving skills
Fluent in English and Spanish and Proficient in French


Aug 2007Present

Google Advertising Professional

Google Canada
Oct 2007Present

Rogen Si Presentation Skills Training

Skilled Presentator