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Product Strategy/Planning/Product Innovation/Market Sensing/Management Consulting ~11+ years

Summary

Results driven professional with a proven track record of developing product & partnership strategy in Smart TV domain. Successful in the development of new product features and services through strategic alliances. Experienced in executing full product development life-cycle; from Market Sensing (customer insights, market trends & competitor analysis) to New Concept Design (translating insights into product innovation/business opportunity ideas), to Technical/Business Feasibility (experiments, concept development & prototyping) and Product Commercialization by collaborating with various internal & external stakeholders (R&D, Marketing, Sales, Service, Learning & Development, IP/Legal & Product/Service Planning teams)

Work experience

Aug 2012Present

Deputy General Manager - Product Planning

Samsung India Electronics Pvt. Ltd., Gurugram - Haryana

Lead - India Smart TV Product Strategy, Innovation, Services Ecosystem Development, Strategic Alliances & Road map Planning.

Responsible for Market Sensing, New Product Development, Service Innovation, and Exploring New Business Opportunities.

Market Sensing and New Product Development 

  • Consumer In-sighting through secondary and primary research
  • Analyse market & technology trends
  • Competitor analysis and Product benchmark
  • Convert insights to meaningful innovation concepts through ideation & FGDs
  • Sense and translate market opportunities into Actionable Recommendations
  • Incubate Proof of Concept

Smart TV Services Ecosystem Development

  • Leading localisation of Smart TV platform strategy and services innovations
  • Responsible for the local services road map and front ending partnerships, business discussions and negotiations
  • Scoping New Business Opportunities through revenue generation
  • Managing Strategic Alliances and high value partner relations across video, audio, news, games & other services

Co-working with internal stakeholders such as Corporate Marketing, Product Planning, Service Strategy, Product Managers, UX designers, Software R&D team

 Achievements & Awards (2012 - Present)

Organization level

  • Best Employee Rating '1' from continuous 4 years - GPMS 2014, 2015, 2016, 2017
  • "2015 Employee of the Year Award"
  • "2014 Employee of the Quarter Award" - 'Innovation in Product' category

Product/ Service Innovations

  • Contributions in 10+ successful product features for TV & Microwave business -

TV (Cricket Mode, Smart Connect - 3G/4G Dongle Support, Always ON, SmartShare, Party TV, Music TV, S Share, Single Remote Control, Auto Data Backup, Smart Browser) and MWO (Tandoor Technology - Tandoori Roti & Naan)

  • Strategic Alliances with 10+ India's top Content Services Providers

Bharti Airtel, Reliance Jio, Reliance Entertainment, Star India, India Today Group, Sony Entertainment, Eros International, Viacom 18, Sun Network, Byju's    

IP Creation

  • 4 patents - 2 Global & 2 Local filings for India Market
Sep 2010Jul 2012

Manager - Research and Consulting

IDC India Ltd. (now Cyber Media Research Ltd.), Gurgaon - Haryana
  • Set up new business unit (research domain) and responsible for planning, execution and delivery of research and advisory services in the domain
  • Conceptualized and managed publication of syndicated reports, monthly/quarterly market reviews and successful execution of custom consulting assignments
  • Responsible for capacity building for new SBU involving: Building domain knowledge through syndicated research in new emerging areas - Clean & Energy Efficient Technology Smart Cities & Intelligent Transportation System(ITS)
  • Responsible for business consulting services in exploring the new business opportunities and formulating the Go-to-market strategies for India IT & Communication industry leaders such as Ericsson, Samsung SDS, HCL Infosystems, IBM, Wipro, HP &  Dell
  • Led bid process management for India Government / PSU tenders in response to EoIs/RFPs from government departments such as BEE, MNRE, MCIT, MoUD and TRAI
Oct 2007Aug 2010

Engagement Manager - Market Research & Consulting Division

Feedback Business Consulting Services Pvt. Ltd., New Delhi
  • Responsible for executing advisory projects related to a cross section of industry verticals - ICT, Energy, Smart Infrastructure, Metals, Electrical & Electronics
  • Involved in 25+ customized research assignments mainly related to Go/No-Go strategy, Supply and Demand Side Dynamics, Competitive Landscape, Company Profiles etc
  • New business opportunity research for leading brands - Siemens, Schneider, Johnson Control, Mahindra & Mahindra, Emerson, Exxon Mobil, Deloitte etc

Achievements & Awards (2007 - 2012)

  • Achieved 3 promotions in 5 years - from individual contributor to team management with client management & business development responsibilities
  • 2011 'Youngest Manager' reward
  • Selected to drive new SBU and positioned as Practice Head

Education

20182019

Senior Management Program

Indian Institute of Management, Ahmedabad

General Management

(Pursuing)

20032007

Bachelor of Technology (B.Tech)

JSS Academy of Technical Education, Noida - Uttar Pradesh

Major: Electronics & Communication Engineering

65% with 1st Class

20002001

Higher Secondary School

Pt. Deen Dayal Upadhyay Sanatan Dharm Vidyalaya, Kanpur - Uttar Pradesh

71% with 1st Class, UP Board (Group - Physic, Chemistry & Maths)

19981999

Senior Secondary School

Pt. Deen Dayal Upadhyay Sanatan Dharm Vidyalaya, Kanpur - Uttar Pradesh

73% with 1st Class, UP Board (Group - Science)

Personal Details

  • Date of Birth:                          23rd Feb 1985
  • Languages Known:                English, Hindi and Bhojpuri
  • Hobbies:                                   Networking and Travelling 
  • Communication Address:    1304, Tower 9, Ansal Sushant Estate, Sector 52, Gurugram, Haryana