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Product Strategy/Planning/Product Innovation/Market Sensing/Management Consulting ~11+ years


Results driven professional with a proven track record of developing product & partnership strategy in Smart TV domain. Successful in the development of new product features and services through strategic alliances. Experienced in executing full product development life-cycle; from Market Sensing (customer insights, market trends & competitor analysis) to New Concept Design (translating insights into product innovation/business opportunity ideas), to Technical/Business Feasibility (experiments, concept development & prototyping) and Product Commercialization by collaborating with various internal & external stakeholders (R&D, Marketing, Sales, Service, Learning & Development, IP/Legal & Product/Service Planning teams)

Work experience

Aug 2012Present

Deputy General Manager - Product Planning

Samsung India Electronics Pvt. Ltd., Gurugram - Haryana

Lead - India Smart TV Product Strategy, Innovation, Services Ecosystem Development, Strategic Alliances & Road map Planning.

Responsible for Market Sensing, New Product Development, Service Innovation, and Exploring New Business Opportunities.

Market Sensing and New Product Development 

  • Consumer In-sighting through secondary and primary research
  • Analyse market & technology trends
  • Competitor analysis and Product benchmark
  • Convert insights to meaningful innovation concepts through ideation & FGDs
  • Sense and translate market opportunities into Actionable Recommendations
  • Incubate Proof of Concept

Smart TV Services Ecosystem Development

  • Leading localisation of Smart TV platform strategy and services innovations
  • Responsible for the local services road map and front ending partnerships, business discussions and negotiations
  • Scoping New Business Opportunities through revenue generation
  • Managing Strategic Alliances and high value partner relations across video, audio, news, games & other services

Co-working with internal stakeholders such as Corporate Marketing, Product Planning, Service Strategy, Product Managers, UX designers, Software R&D team

 Achievements & Awards (2012 - Present)

Organization level

  • Best Employee Rating '1' from continuous 4 years - GPMS 2014, 2015, 2016, 2017
  • "2015 Employee of the Year Award"
  • "2014 Employee of the Quarter Award" - 'Innovation in Product' category

Product/ Service Innovations

  • Contributions in 10+ successful product features for TV & Microwave business -

TV (Cricket Mode, Smart Connect - 3G/4G Dongle Support, Always ON, SmartShare, Party TV, Music TV, S Share, Single Remote Control, Auto Data Backup, Smart Browser) and MWO (Tandoor Technology - Tandoori Roti & Naan)

  • Strategic Alliances with 10+ India's top Content Services Providers

Bharti Airtel, Reliance Jio, Reliance Entertainment, Star India, India Today Group, Sony Entertainment, Eros International, Viacom 18, Sun Network, Byju's    

IP Creation

  • 4 patents - 2 Global & 2 Local filings for India Market
Sep 2010Jul 2012

Manager - Research and Consulting

IDC India Ltd. (now Cyber Media Research Ltd.), Gurgaon - Haryana
  • Set up new business unit (research domain) and responsible for planning, execution and delivery of research and advisory services in the domain
  • Conceptualized and managed publication of syndicated reports, monthly/quarterly market reviews and successful execution of custom consulting assignments
  • Responsible for capacity building for new SBU involving: Building domain knowledge through syndicated research in new emerging areas - Clean & Energy Efficient Technology Smart Cities & Intelligent Transportation System(ITS)
  • Responsible for business consulting services in exploring the new business opportunities and formulating the Go-to-market strategies for India IT & Communication industry leaders such as Ericsson, Samsung SDS, HCL Infosystems, IBM, Wipro, HP &  Dell
  • Led bid process management for India Government / PSU tenders in response to EoIs/RFPs from government departments such as BEE, MNRE, MCIT, MoUD and TRAI
Oct 2007Aug 2010

Engagement Manager - Market Research & Consulting Division

Feedback Business Consulting Services Pvt. Ltd., New Delhi
  • Responsible for executing advisory projects related to a cross section of industry verticals - ICT, Energy, Smart Infrastructure, Metals, Electrical & Electronics
  • Involved in 25+ customized research assignments mainly related to Go/No-Go strategy, Supply and Demand Side Dynamics, Competitive Landscape, Company Profiles etc
  • New business opportunity research for leading brands - Siemens, Schneider, Johnson Control, Mahindra & Mahindra, Emerson, Exxon Mobil, Deloitte etc

Achievements & Awards (2007 - 2012)

  • Achieved 3 promotions in 5 years - from individual contributor to team management with client management & business development responsibilities
  • 2011 'Youngest Manager' reward
  • Selected to drive new SBU and positioned as Practice Head



Senior Management Program

Indian Institute of Management, Ahmedabad

General Management



Bachelor of Technology (B.Tech)

JSS Academy of Technical Education, Noida - Uttar Pradesh

Major: Electronics & Communication Engineering

65% with 1st Class


Higher Secondary School

Pt. Deen Dayal Upadhyay Sanatan Dharm Vidyalaya, Kanpur - Uttar Pradesh

71% with 1st Class, UP Board (Group - Physic, Chemistry & Maths)


Senior Secondary School

Pt. Deen Dayal Upadhyay Sanatan Dharm Vidyalaya, Kanpur - Uttar Pradesh

73% with 1st Class, UP Board (Group - Science)

Personal Details

  • Date of Birth:                          23rd Feb 1985
  • Languages Known:                English, Hindi and Bhojpuri
  • Hobbies:                                   Networking and Travelling 
  • Communication Address:    1304, Tower 9, Ansal Sushant Estate, Sector 52, Gurugram, Haryana