Vivek Kumar Mishra

  • Noida, Uttar Pradesh
Vivek Kumar Mishra

Market Sensing/ Product Innovation/ Management Consulting ~8+ years


A dynamic & self motivated professional with experience in new product development and exploring business opportunities through contribution in entire product innovation life-cycle from Sensing (researching customer needs/VOCs, market trends & competitor analysis) to New Concept Development (translating sensing insights into Product Innovation/Business Opportunity Ideas), Technical/Business Feasibility (experiments, concept development & prototyping) and collaboration with various internal stakeholders (R&D, Marketing, Sales, Service, Learning & Development, IP/Legal & Product Planning teams)

Work experience

Work experience
2012 - Present

Supporting Product Innovation for Samsung VD (TV/AV) business ~3+ years

Aug 2012 - Present

Lead Engineer - R&D Planning

Samsung R&D Institute India - Delhi (SRI-Delhi), Noida - Uttar Pradesh

Responsible for - 

  • Market Sensing: In-house research & VOC collection to generate actionable user insights 
  • FGDs/ideation workshops with diversified user segments to generate innovative ideas
  • Ideas shortlisting, synthesis & technical feasibility to develop  new concepts
  • Developing breakthrough concepts to address unmet consumer needs – utilizing a mix of hardware, applications, services, new business models and 3rd party strategic alliances
  • Presentations to multiple internal teams for concept testing & evolution 
  • Commercialization support and collaboration with R&D/UX teams (HQ/SRI-D), Sales/Marketing/Service teams (HQ/RHQ), Product Planning (HQ/RHQ), IP/Legal teams
  • Exploring New Business Opportunities in SWA region and proposals to HQ DMC R&D

Achievements & Awards (2012 - Present)

Organization level

  • Continuous rated '1' from last 2 years - GPMS 2014 & 2015
  • "2015 Employee of the Year Award" - SRI-Delhi
  • "2014 Employee of the Quarter Award" - 'Innovation in Product' category

Product Innovations

  • Contributions in 8 successful innovation ideas for VD & DA business -

TV (Cricket Mode, Smart Connect - 3G/4G Dongle Support, Always ON, SmartShare, Party TV, Music TV, Communication TV) and MWO (Tandoor Technology - Tandoori Roti & Naan)

IP Creation

  • Filed 4 patents - Global filing: 2 patents & Local filing: 2 Patents for India Market

Management Consulting - New Business Opportunity Research

  • 8 new business opportunity proposals to HQ DMC R&D - under consideration

Opportunity in Smart Inverter, Healthcare Diagnostics Equipment, E-Ring, Smart Band, Smart Helmet, Healthy & Smart Robotic Cleaner, IOT & potential Startups for India market

2007 - 2012

Led B2B and B2C Management Consulting research assignments for India's most valuable brands across industry verticals  ~5 years

Sep 2010 - Jul 2012

Manager - Research and Consulting

IDC India Ltd. (now Cyber Media Research Ltd.), Gurgaon - Haryana
  • Set up new business unit (research domain) and responsible for planning, execution and delivery of research and advisory services in the domain
  • Conceptualized and managed publication of syndicated reports, monthly/quarterly market reviews and overseen the successful execution of custom consulting assignments
  • Responsible for capacity building for new SBU involving: Building domain knowledge through syndicated research in new emerging areas - Clean & Energy Efficient Technology Smart Cities & Intelligent Transportation System(ITS)
  • Responsible for business consulting services in exploring the new business opportunities and formulating the Go-to-market strategies for India IT & Communication industry leaders such as Ericsson, Samsung SDS, HCL Infosystems, IBM, Wipro, HP &  Dell
  • Led bid process management for India Government / PSU tenders in response to EoIs / RFPs from government departments such as BEE, MNRE, MCIT, MoUD, TRAI, DoP etc.
Oct 2007 - Aug 2010

Engagement Manager - Market Research & Consulting Division

Feedback Business Consulting Services Pvt. Ltd., New Delhi
  • Responsible for executing advisory projects related to a cross section of industry verticals - ICT, Energy, Smart Infrastructure, Metals, Electrical & Electronics
  • Involved in 25+ customized research assignments mainly related to Go/No-Go strategy, Supply and Demand Side Dynamics, Competitive Landscape, Company Profiles etc
  • New business opportunity research for leading brands - Siemens, Schneider, Johnson Control, Mahindra & Mahindra, Emerson, Exxon Mobil, Arcelor Mittal, Deloitte etc

Achievements & Awards (2007 - 2012)

  • Achieved 3 promotions in 5 years - from individual contributor to team management with client management & business development responsibilities
  • Recognized & awarded with 'Youngest Manager' reward
  • Selected by top management team to drive new SBU and positioned as Practice Head
  • Multiple client appreciations for management consulting services -

*Samsung SDS: Assisting global team to establish into India market by preparing effective Go-to-Market business model 
*Mahindra & Mahindra: Assisting venture into new business of Power Inverters in India

*Nokia: Channel Effectiveness study to restructuring India channel sales strategy 

*Ericsson: Developing market entry strategy for key ICT applications in India Energy and Utility Sector


2003 - 2007

Bachelor of Technology (B.Tech)

JSS Academy of Technical Education, Noida - Uttar Pradesh

Major: Electronics & Communication Engineering

65% with 1st Class

2000 - 2001

Higher Secondary School

Pt. Deen Dayal Upadhyay Sanatan Dharm Vidyalaya, Kanpur - Uttar Pradesh

71% with 1st Class, UP Board (Group - Physic, Chemistry & Maths)

1998 - 1999

Senior Secondary School

Pt. Deen Dayal Upadhyay Sanatan Dharm Vidyalaya, Kanpur - Uttar Pradesh

73% with 1st Class, UP Board (Group - Science)



Market and Technology Research

  • Secondary & Primary research to understand consumer needs, market trends, competitive landscape and charting opportunity areas
  • Strong analytical, conceptual and reasoning skills to generate actionable fact based consumer insights from qualitative/ethnography & quantitative research findings
  • Tracking global technology advancements and emerging markets adoption trends 

New Concept Development

  • Translating consumer insights into new concept proposals for product innovation
  • Focus group discussions & Ideation workshops with multiple customer groups and technical/design/marketing/sales/service experts to build compelling concepts
  • Proposal writing with structured thought process  & target customer segment 
  • Microsoft Office - MS Word, MS Excel and MS PowerPoint

Operations Management

  • Monitoring overall functioning & managing smooth communication among internal stakeholders
  • Generating weekly reports and tracking on various process parameters
  • Liaising with various departments within organization to gain support / resolving issues
  • Analyzing the process and suggesting relevant changes in the guidelines to streamline process operations

Team Management

  • Allocating the work to the subordinates & ensuring timely completion
  • Preparing reports for tracking performance and submitting the same to top management
  • Synchronizing with various teams for entering & updating process to project information in best manner
  • Ensuring the capacity development, aspirations and motivation

Personal Details

  • Date of Birth:                             23rd Feb 1985
  • Languages Known:                 English, Hindi and Bhojpuri
  • Hobbies:                                       Networking and Travelling 
  • Communication Address:    Flat No. 189A, Express View Apartment, Sector 93, Noida - Uttar Pradesh