Vivian Chang

  • Taipei City Taiwan
Vivian Chang

Work experience

Work experience
Oct 2007 - Nov 2008

Sr. Consumer Marketing Manager, Greater China Region

Symantec Corp.
Strategize and drive marketing activities to grow consumer sales from retail, online and OEM/xSP channels in China, Hong Kong and Taiwan; Focus on China to build brand awareness and strengthen fundamentals to support long-term growth; Foster innovation and team work in the Greater China Region.
Jan 2006 - Sep 2007

Sr. Manager, eCommerce & Partner Marketing, APAC

Symantec Corp.

Drive and increase quality traffic to online stores and convert to sales, via eCommerce media as well as marketing programs with OEM/xSP partners; Define and build efficient working models/processes to maximize marketing synergy, improve efficiency and minimize costs across countries in Asia Pacific & Japan, and across regions on a global base.

Apr 2004 - Dec 2005

Manager, Online Business, Asia Pacific

Symantec Corp.
Establish eCommerce infrastructure in Asia from scratch; Build a regional team to manage operations, sales and marketing activities to grow online business in Asia Pacific.
Feb 2001 - Mar 2004

Sales & Marketing Manager, Taiwan & Hong Kong

Symantec Corp.

Lead sales & marketing activities for Consumer & Small Business Products in Taiwan and Hong Kong; Manage strategic OEM accounts including ACER, Gigabyte etc.

Sep 1999 - Jan 2001

Marketing Manager, Taiwan

Symantec Corp.

Develop distribution channels and brand awareness as the first dedicated consumer marketing role for Taiwan Market; plan and implement marketing programs to drive sales.

Jun 1997 - May 1999

Investment Analyst

DynaFund Ventures
Jul 1996 - Dec 1996

Associate Product Manager (Internship)

Checkmate Electronics
Dec 1993 - Nov 1994

Sales Representative

Dynatech Corp.
Dec 1991 - Sep 1993

Executive Secretary, the President’s Office

Taiwan Aerospace


2008 - 2009


College of Executive Coaching
1995 - 1997


University of South Carolina-Columbia
1987 - 1991

Bachelor’s degree

Tamkang University


A challenging regional role in marketing and/or business development!

Professional Credentials

Top Performer in Marketing Knowledge & Attitude 2006

Ranked as a “top performer”, within the entire consumer marketing department in Symantec, from the evaluation result on “Marketing Knowledge & Attitude” conducted by Marketing Excellence Survey*: (*an independent 3rd party vendor)

  • My scores for Marketing “Knowledge” and “Attitude” both outperform Symantec corporate average score calculated across job functions and executive managers.
  • My scores on core areas include “Market Analysis”, “Marketing Fundamentals”, “Team Approach” and “Profit Orientation” rank above the Marketing Excellence Benchmark computed based on over 30,000 managers from different industries globally.


* Experienced marketing professional, equipped with global, regional and local perspectives for multinational operations! * Proven track record of success in developing new businesses and leading a team to drive business growth! * Driven and motivated by challenging responsibilities and dynamic working environment! * A strategic thinker with long-term visions, also with creativity and flexibility to achieve short-term business objectives! * Strong skills coaching and managing diverse talents to deliver superior team performance! * Proficient at teaming with cross-function or cross-border members for project management and implementations! * Strong analytical and organizational skills for decision making and problem solving on complex topics! * Excellent communication skills in both English and Chinese!

Highlights @ Symantec Corp.

  • Proven capability to successfully take on more challenges - from a local marketing role, expanded to a regional sales function; from the retail focus, volunteered for additional responsibility to build eCommerce platform and grow the online business for Asia Pacific; from an individual contributor, built up and led different teams to drive business growth.
  • Set up five online stores in Asia from zero, achieved 299% and 195% online revenue growth in year 2004 and 2005 respectively in APAC.The tremendous growth had amazed the global headquarter and earned additional resources for continuous growth in Asia Pacific.
  • Successfully launched the first version of Norton Internet Security in Taiwan and Hong Kong; Achieved 49% growth in the 2nd year after launch, and 93% conversion rate from cross-upgrade sales.Achieved record high annual growth in Taiwan & Hong Kong, and was rewarded with Sales Achiever’s Trip in two consecutive years.
  • Consistently rated as top performer by manager, peers and direct reports. Comments from 360 feedback include: “with her finely tuned organizational skills & attention to details, Vivian is able to break down problems into clear, addressable points and develop action plans for each.Her multi-tasking skills are exceptional”; “Vivian is very strong at developing and managing relationships with people from all levels of the company”; “…another important area that she’s shown great strength is development of her staff, great leadership and coaching skills.”



Jessi Yeh

Stephanie Edwards

Jean Chapin