Vivian Chang

  • Taipei City Taiwan
Vivian Chang

Work History

Work History
Oct 2007 - Nov 2008

Sr. Consumer Marketing Manager, Greater China Region

Symantec Corp.
Strategize and drive marketing activities to grow consumer sales from retail, online and OEM/xSP channels in China, Hong Kong and Taiwan; Focus on China to build brand awareness and strengthen fundamentals to support long-term growth; Foster innovation and team work in the Greater China Region.
Jan 2006 - Sep 2007

Sr. Manager, eCommerce & Partner Marketing, APAC

Symantec Corp.

Drive and increase quality traffic to online stores and convert to sales, via eCommerce media as well as marketing programs with OEM/xSP partners; Define and build efficient working models/processes to maximize marketing synergy, improve efficiency and minimize costs across countries in Asia Pacific & Japan, and across regions on a global base.

Apr 2004 - Dec 2005

Manager, Online Business, Asia Pacific

Symantec Corp.
Establish eCommerce infrastructure in Asia from scratch; Build a regional team to manage operations, sales and marketing activities to grow online business in Asia Pacific.
Feb 2001 - Mar 2004

Sales & Marketing Manager, Taiwan & Hong Kong

Symantec Corp.

Lead sales & marketing activities for Consumer & Small Business Products in Taiwan and Hong Kong; Manage strategic OEM accounts including ACER, Gigabyte etc.

Sep 1999 - Jan 2001

Marketing Manager, Taiwan

Symantec Corp.

Develop distribution channels and brand awareness as the first dedicated consumer marketing role for Taiwan Market; plan and implement marketing programs to drive sales.

Jun 1997 - May 1999

Investment Analyst

DynaFund Ventures
Jul 1996 - Dec 1996

Associate Product Manager (Internship)

Checkmate Electronics
Dec 1993 - Nov 1994

Sales Representative

Dynatech Corp.
Dec 1991 - Sep 1993

Executive Secretary, the President’s Office

Taiwan Aerospace


2008 - 2009


College of Executive Coaching
1995 - 1997


University of South Carolina-Columbia
1987 - 1991

Bachelor’s degree

Tamkang University


A challenging regional role in marketing and/or business development!

Highlights @ Symantec Corp.

  • Proven capability to successfully take on more challenges - from a local marketing role, expanded to a regional sales function; from the retail focus, volunteered for additional responsibility to build eCommerce platform and grow the online business for Asia Pacific; from an individual contributor, built up and led different teams to drive business growth.
  • Set up five online stores in Asia from zero, achieved 299% and 195% online revenue growth in year 2004 and 2005 respectively in APAC.The tremendous growth had amazed the global headquarter and earned additional resources for continuous growth in Asia Pacific.
  • Successfully launched the first version of Norton Internet Security in Taiwan and Hong Kong; Achieved 49% growth in the 2nd year after launch, and 93% conversion rate from cross-upgrade sales.Achieved record high annual growth in Taiwan & Hong Kong, and was rewarded with Sales Achiever’s Trip in two consecutive years.
  • Consistently rated as top performer by manager, peers and direct reports. Comments from 360 feedback include: “with her finely tuned organizational skills & attention to details, Vivian is able to break down problems into clear, addressable points and develop action plans for each.Her multi-tasking skills are exceptional”; “Vivian is very strong at developing and managing relationships with people from all levels of the company”; “…another important area that she’s shown great strength is development of her staff, great leadership and coaching skills.”


* Experienced marketing professional, equipped with global, regional and local perspectives for multinational operations! * Proven track record of success in developing new businesses and leading a team to drive business growth! * Driven and motivated by challenging responsibilities and dynamic working environment! * A strategic thinker with long-term visions, also with creativity and flexibility to achieve short-term business objectives! * Strong skills coaching and managing diverse talents to deliver superior team performance! * Proficient at teaming with cross-function or cross-border members for project management and implementations! * Strong analytical and organizational skills for decision making and problem solving on complex topics! * Excellent communication skills in both English and Chinese!

Professional Credentials

Top Performer in Marketing Knowledge & Attitude 2006

Ranked as a “top performer”, within the entire consumer marketing department in Symantec, from the evaluation result on “Marketing Knowledge & Attitude” conducted by Marketing Excellence Survey*: (*an independent 3rd party vendor)

  • My scores for Marketing “Knowledge” and “Attitude” both outperform Symantec corporate average score calculated across job functions and executive managers.
  • My scores on core areas include “Market Analysis”, “Marketing Fundamentals”, “Team Approach” and “Profit Orientation” rank above the Marketing Excellence Benchmark computed based on over 30,000 managers from different industries globally.



Jessi Yeh

Stephanie Edwards

Jean Chapin