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Achievement oriented professional  with a proven track record of over 11 years.

      • 5 years of Post MBA Mid Senior Management level diversified experience.
      • 6 years of Pre MBA rigorous experience.

DNA REPORT                                                                                                                                                           Focused, Responsible, Great Team Player, Consistent, Energetic & Result Oriented.

MOTIVATION                                                                                                                                                                     Additional Responsibilities, Growth Opportunities, Team Outings & Performance Meetings. 


Business Development
Account Management
Inventory Planning

Work experience

Jan 2015Present

Business Head - Online

  • Handling the Online Sales of Mobile Phones & Tablets across all the leading marketplaces like Flipkart, Amazon, Snapdeal, PayTM & Shopclues.
  • Planning & executing the planned purchase and positioning of selected models of Mobile Phones for high volumes and deep margins.
  • Planning & running the exclusive and open-for-all marketing campaigns with improved ROIs.
  • Improvising the catalog for better value propositions to customers while retaining better margins. 
  • Handling the current portfolio of all the leading brands like Samsung, Apple, Micromax, Karbonn, Lenovo, HTC, Microsoft, Blackberry, Sony & Intex.
  • Managing the Online Sales as an Independent Business Unit doing a monthly turnover of 70+ Crores with a GP of 3.8%
  • Leading a team of 8 direct reporting team members.
  • Managing the sourcing and warehouse operations as additional responsibility.

Jul 2012Dec 2014

Business Manager - Online

Digiworld, Videocon Industries Limited
  • Started & developed Online Sales for Mobile Phones, Tablets, Small Kitchen Appliances, Personal Care Appliances & Big White Appliances with all the leading marketplaces like Snapdeal & Flipkart.
  • Handled the Independent Business Unit of Mobile Phone Category for Online Business along with the Regional Business for NCR in General Trade as additional responsibility.
  • Responsible for complete business management including P&L responsibility of the territories.
  • Handling the digital marketing end to end with outsourced agencies.
  • Leading a team of sourcing of Mobile Phone Category from NCR for all the leading brands like Samsung, Apple, Nokia, Sony, Blackberry, Micromax, Xolo, Lava, Lenovo etc.
  • Increased turnover and profitability through identifying new opportunities in online and offline channels.
  • Generating a monthly business of avg 20 crore in Online business and 8-10 crore in General Trade.
  • Responsible for inventory management and supply chain for online partners.
  • Leading a team of 18 direct reportees.
Jul 2010Jun 2012

Category Business Head

Bigshoebazaar India Limited
  • Handled the Mobile Phone Category Business for Online and NCR General Trade with P&L responsibility.
  • Active direct participation in digital marketing at the time of dedicated campaigns.
  • Created and managed an entire pool of suppliers of Mobile Phones including brands and its authorized partners.
  • Managed sourcing of Mobile Phone Category from NCR for all the leading brands like Samsung, Apple, Nokia, Sony, Blackberry etc.
  • Handled a monthly business of avg 15 crore in Online and 4-5 crore in General Trade.
  • Led a team of 7 direct reportees.
Aug 2004Jun 2010

Sales Head

Digital Management Services
  • Handled the Mobile Phone Category Business for NCR General Trade.
  • Handled a monthly business of avg 2 crore.
  • Led a team of 10 direct reportees.
  • Got 4 promotions from Sales Executive to Sales Manager to GM Sales to Sales Head.




DAV University, Indore


DAV University, Indore