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Vishant Dahake

Exploring new challenge | Senior Telecom Marketing Professional | Management Consultant | Innovative Thinker | Marketer

Work experience

Feb 2014Present

Marketing Head

Vivacell
Mandate from HQ to drive 1. Revenue through Acquisition 2. Usage & Retention 3. New Product initiatives both in voice and non voice, 4. Geo Marketing 5. VAS, P&S and Customer Value Management (CVM) 6. Looking after Brand and Marketing Communication (MARCOM) ULTIMATELY 1. Taking Vivacell as a Brand to iconic levels and making sure Vivacell are available & visible at all touch points. 2. Ensuring Vivacell, South Sudan is a leading operator in the South Sudanese telecom market. Skill Sets: MARCOM | Marketing | Product | Pricing | Revenue | acquisition | PLC | GTM | Retail | Trade Marketing | Market Share | Geo Marketing | Communication | Corporate Communication | PR | Reporting | Budget | Team Leader
Oct 2012Mar 2014

Marketing Consultant - at Mobile Communication Company of Iran

Marketing Consultant - For Mobile Communication Company of Iran
Novo Management Consultants provides management advisory in Telecoms in high growth markets in the Middle East, Africa and Asia. Mandate for MCI from Novo was to, 1. Setup systems and processes for Marketing, Communication function 2. Team training and development 3. Marketing Communication Specific strategic initiatives 4. Marketing Operational Management 5. Budgeting & Campaign packaging 6. Agency management and third party relationship development 7. Communication road map and planning 8. Marketing Annual strategy and Reports Skill Sets: Budget, MARCOM, Campaign, Communication, Brand, Activation, Events & Roadshows, Product Launches, Planning, Media Scheduling, ATL, & BTL
Aug 2010Oct 2012

Strategic Marketing & Brand Communication

Zain
For Zain, its always breakthrough is normal and excellence is daily routine. Hence, delivering every task and action with utmost precision was the key responsibility. Successfully drafted and executed overall brand and marketing strategy across Sudan, that is keeping the brand at No. 1 Position 1. Restructured market segmentation and product portfolio management. 2. Successfully executed various brand & communication initiatives which leads to vibrant brand relevance & brand health research score 3. Was driving force for all Marcoms campaign through various media vehicle TV, Radio, Online Print & OOH. 4. Needless to say various other co-related activities within the marketing environment which include budgeting, media planning, scheduling, spend management, operations, execution, printing, production & logistics Skill Sets: MARCOM | Campaign Management | Brand Research | Budget | Activation | Product Promotion | Event | Packaging | Production | Media Planning | Scheduling | Channel Marketing | Retail | P&L | Revenue | Market Share
Apr 2010Aug 2010

Head Marketing & Communication

Roshan Mobile, Afghanistan (AKD Network)
• Led all Marketing Communication activity including TV campaigns, print, radio & OOH; operating within the context of extremely challenging conditions in the country. • Also in-charge of online brand management: search engine optimisation and Social Media Management. • Additionally, led media buying & planning and brand management & budgetary planning. • Managed the national ad agency and BTL agencies. • Led market research and maintained the consumer confidence & brand index benchmarks for the “Roshan” brand. • Handled CSR activities to support development of strong national growth in both infrastructure and education. • Also led marketing support to CSR TV and through-the-line campaigns.

Education

Masters in Business Administration

MBA
Marketing, Advertising, Strategy, Business Management, New Product Development, Customer Value management, CVM, Pricing, Promotion, Brand & Social Networking

Skills

General Consultant
Marketing Consultant
Consultant Marketing
Marketing Management
Key Account Management
Go-to-market Strategy
Segmentation
Product Development
FMCG
Recruiting
SEO
Integrated Marketing
CRM
Below the Line Advertising
Investor Relations
Revenue Analysis
Brand
Project Planning
Team Leadership
Business Development
Budgets
Mobile Devices
Business Planning
Sales Management
Sales Operations
Market Planning
Telecommunications
Media Planning
Leadership
Sales
Management
Corporate Communications
Business Strategy
Training
Pricing
VAS
Communications Management
Advertising
Market Research
Strategic Planning
Public Relations
Marketing Research
Team Management
Strategy
Marketing
Marketing Communications
Marketing Strategy
Product Marketing
Brand Management
Competitive Analysis