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Vipindas Madathil Srambikal

Management Professional - Retail Operations & HR

Executive Summary :-

  • An accomplished and qualified professional with an entrepreneurial spirit and unmatched drive with around 6 years of comprehensive experience in Retail Operations as well as HR.


®  Sales & Target Achievement.

®  Vendor Management & Coordination.

®  Product & Category Planning.

®  Inventory Management.


®  Budgeting & Cost Control

®  Orientation & On-Boarding

®  Retail Operations & In - Store Management

®  Training & Development

®  Salary & Benefits Administration

®  Payroll Processing


®  General Administration

®  HR Department Startup

®  HR Policies & Procedures

®  Man Power planning

®  Recruitment & Retention

®  Performance Appraisal & Management


Work experience

Jul 2014Present

Manager - Merchandising

Ethos Limited, New Delhi, India

Ethos Watches, retail division of KDDL Group, established in 2003 is India's largest chain of luxury watch studios with 41 premium watch boutiques across the country. Ethos is an authorized retailer with over 51 luxury watch brands. 

Manager - Merchandising responsible to oversee the entire Buying & Merchandising cycle of Duty Free Division of the company located in major Metro cities.

 Key Responsibilities:

  • Assortment planning & rationalization - Managing luxury watch portfolio across all Duty Free stores.
  • Price point analysis for In house brands to define the correct mix to be sold at the right price point as per market trends.
  • Promotion planning – GWP, Festive & seasonal discounting, liquidation schemes to maintain healthy stock turns.
  • Negotiating vendor margin for higher profitability.
  • Generating additional revenue by selling visual spaces on hire to brands.
  • Demand & supply planning as per budgets & seasonal trends.
  • Liquidation planning to maintain healthy stock turns & clear out any blocked inventory.
  • Process development & stabilization.
  • Order processing as per OTB to ensure that the stores are appropriately stocks with correct merchandise.
  • Sales & stock analysis to increase ordering of stocks with higher velocity & reduce ageing stock.
  • Identification of Aged stock for return and liquidation of stock.
  • 100% merchandising Process adherence for all the Ethos Duty Free stores.
Oct 2013May 2014

Area Manager - Retail Operations

Life Healthcare Group, Dubai, UAE

Life Healthcare Group is UAEs leading pharmacy retail chain with over 100 retail outlets spread across UAE consisting of Pharmacies, Healthcare Hypermarkets, Health and Wellness stores employs over 700 professionals.

Area Manager – Retail Operations responsible to oversee the entire store operations in an assigned area and thereby to contribute to the expansion plans of the company.

 Key Responsibilities:

  • To coordinate & control the entire retail operation functions of the assigned retail stores in UAE.
  • Strategizing the upmost effective Product Mix as per the store size and topography of the location in which the store exists with several other parameters like age of store, competition, nearby clinic(s) profile etc.
  • Ensure store presentation in compliance with ministry & company standards and formulating structured audit guidelines for stores and ensuring that corrective measures are taken.
  • Ensuring optimal level of inventory at any point by various methods of inventory planning.
  • Responsible for Revenue, Growth & Cost management of each independent SBU.
  • Responsible for dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development programs.
  • On time response & redressal of customer complaints, comments and feedbacks.
  • Organizing special promotions, displays and events, maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing.
Aug 2011Aug 2013

Support Coordinator - Retail Operations

Rivoli Group, Dubai, UAE

The RIVOLI GROUP, LLC is one of the leading retail groups operating in Middle East which has established a footprint in the UAE, Oman, Qatar and Bahrain with a diverse portfolio featuring over 110 international prestigious brands. Rivoli straddles a wide spectrum of all things premium, from watches, eyewear, jewellery, menswear, tableware, woman’s wear and leather accessories to writing instruments and luxury communication instruments. From its headquarters in Dubai, the Group has swiftly established a reputation as one of the largest importers, distributors and retailers of luxury products with over 300 stores in the region with a team of over 1500 professionals.

Operations Coordinator responsible to oversee the day to day operations of 15 luxury boutiques under the division and ascertain that they are in line with policies and procedures in place.

Key Responsibilities:

  • Contribute to sales plans for the stores & brands; implement activities as per the agreed plan and carry out cost control measures to achieve division’s set targets vs budgets within UAE and on assigned geography.
  • Monitor the sales figures against forecasts, analyze and interpret trends and capitalize on data to maximize sales and profit
  • Oversee the implementation of customer service standards in the stores, and ensure customer satisfaction and efficient handling of complaints.
  • Conduct regular store visits to review operational standards and monitor quality of customer service, ensuring retail standards are maintained in all the stores and all procedures and systems are being followed at the store level.
  • Manage and control all aspects of stock management of the brand(s), ensure adherence to procedures and guide the team towards achieving targeted stock levels and minimizing stock loss
  • Organize and implement sales promotional and any marketing activities in conjunction with the Operations and ensure that the set-up is in line with operational policies and successful.
  • Action the plans for new shop openings in line with operational policies and procedures
  • Keep up to date with market trends pertaining to industry/trade/product category, customer preferences and competitor activities and ensure units are up to date on markets trends.
  • Ensure that the training, development and motivation of staff in the stores is implemented as well as coach and mentor store managers to ensure that all staff are encouraged to maximize their capability and contribution.
  • Vendor Management, preparation of documents related, executing agreements and renewals, preparation of LPOs, product pricing & entering of inventory from suppliers in to system.
  • Coordinate with the back office, suppliers, logistics, marketing and merchandizing team regards of new launches, in store animation or renovation and provide feedback accordingly
  • Responsible for staffing, preparation of daily roster, managing leave & attendance Payroll & Incentive processing on a monthly basis and Management Reporting.
  • Responsible for brands like Porsche Design, Pinieder, Tonino Lamborghini, Kosta Boda, LC Designs, Salviati, Arthurprice, Mukul Goyal, Nabucco, Vilebrequin
May 2010Aug 2011

Deputy Manager - Human Resources

ITL Motors Pvt Ltd (Mahindra & Mahindra), Kerala, India

Automobile division of ITL GROUP OF COMPANIES is an authorized dealer of Mahindra & Mahindra Ltd. The company spread across in seven regional branches of a team size of more than 900 employees and the group spread across more than 15 countries and has a major presence in the Middle East spreading across the Kingdom of Saudi Arabia, Kingdom of Bahrain, U A E, Sultanate of Oman, Kuwait, Qatar, Philippines etc.

Recruited as the first HR staff as Executive for the first branch of the company, help the company to setup various departments, guiding the startup and management of a full spectrum of HR operations, systems and programs. Worked with senior management to create HR policies and procedures; recruit employees; create group benefits databases; and develop orientation, training and incentive programs. Manage leave-of-absence programs and personnel records; administer benefits enrollment and programs; processing of payroll; negotiating with vendors and third parties, and handle workplace issues.

 Key Results:

  • Played a key role in ensuring the successful launch of Company’s first branch.
  • Promoted to Corporate HR within three months and promoted as Deputy Manager – Human Resources within a span of one year.
  • Drafted Job Description and KRAs for various levels & designations in the company.
  • Actively coordinated and contributed to the Training programs in the company and also from the principal company Mahindra & Mahindra.
  • Formulated & Implemented Payroll Processing system with zero cost to company, that is still setting used by the company with a team size of more than 900 employees.
  • Developed standardized organizational model to clarify authority & responsibilities.
  • Introduced company’s first formal performance appraisal program, creating a flexible and well-received tool that was later adopted company-wide resulted in reduction of employee attrition.
  • Developed and executed Employee Incentive System for the company.
  • Actively been a part with Top Management in opening company’s 3S Facility Showrooms in three regions.
  • Acted as Corporate Office In Charge in the absence of Company Secretory heading the Office.
  • Been a part of Top Management Recruitment Team to travel and recruit various class of professionals for the company which includes, Internal Auditors (CA), Executives for Finance, Sales, Service & Spare parts  & HR roles, Skilled & Semi skilled manpower etc.
May 2009May 2010

Assistant Manager - Retail Showroom

The Raymond Shop (Raymond Limited)

The Raymond Shop (The Raymond Group) has been a pioneer in organized retailing in the country starting around five decades ago with wide reach and range of products, makes it the largest one stop retail network in the country. The Raymond Shop is a premium retail store offering complete wardrobe solutions to the discerning man through its range of brands like Raymond, Park Avenue, Parx, ColorPlus, Manzoni, Notting Hill etc. It also offers Made to Measure – a unique offering for a perfect comfort fit.

Recruited as the first staff to open the brand’s first retail store in the region, to help the Management to start the brand boutique, inventory planning and management, staff coordination, completion of legal formalities, marketing the brand in the region, planning and designing the, systems and procedures of showroom operations, communicating with principal company officials etc.  

 Key Results:

  • Converted the traditional retail concept of textile industry to a customer focused and aggressive stage, by proper benchmarking.
  • Achieved tremendous sale figures from the initial stages itself.
  • Developed a customer focused retail sales team and gained best results and feedbacks from the customers.
  • Launched loss prevention programs that proved so successful in deterring theft, shrinkages & damages.
  • Designed and initiated staff incentive program to maximize the turnover of the showroom and well as to improve the productivity of employees.
  • Made tie ups with corporate clients such as Fluid Control Research Institute of India, Koso Fluid Controls Pvt. Ltd etc. for their uniform requirements.
  • Learned and developed myself as a multitasking professional under the guidance of my Managing partner, a self-driven & successful entrepreneur.


  • Completed 3 months project in THANGAM HOSPITAL OF PALAKKAD MEDICAL RESEARCH CENTRE LTD. Palakkad, on “Customer Satisfaction as a tool for identifying Training needs in a Hospital”.
  • Completed a 6 weeks project for Hyundai Motors India Ltd. under “Palghat Hyundai” on “The Quality & Effectiveness of Employee Performance in CRM activities of a firm as a whole".


Achievements & Certifications :-

  • Winner of “BEST MANAGER” event in Inter Collegiate Management meet “SAHANAU 09” conducted by KARPAGAM UNIVERSITY, Tamilnadu, India.
  • Cleared SSB (Naval Selection Board) the recruitment program by Indian Navy at INS Agrani – Leadership Training Establishment.
  • Certificate from HP, Bangalore, India for training completed on Soft Skill Development.
  • Holder of Valid UAE & Indian Driving Licenses.

Computer Skills :-

  • Operating Systems: Windows 98, XP, Vista & Windows 7 Version.
  • Diploma in Computer Application (DCA), Tally.
  • Advanced user of MS Office (Word, Excel, PowerPoint, Outlook)
  • User of Microsoft Dynamic Navision- ERP, Retail Pro & Tally Shoper – Enterprise Retail Software.
  • Fast Learner of Corporate Software Applications.