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  • Keen understanding of ad campaign metrics and analysis including; CPM, CPC, CPA and etc.,
  • Knowledge of the online advertising industry, trends, technologies and pricing models.
  • Excellent verbal and written communication skills.
  • Ability to compile and analyze performance data and metrics.
  • Trouble shooting and analysis of the creative display, reporting and campaign management.
  • Basic knowledge on how an ad server works.
  • Complete knowledge on ad network, buyer, seller process and how an ad exchange works.
  • General knowledge on how to categorise sites and zones to implement pixels.
  • Understand the role of inventory and how to plan for sufficient levels of inventory relative to demand variability.
  • Knowledge of the online advertising industry, trends, technologies and pricing models.

Work experience

May 2015Present

Sr Operator Delivery Lead

  •  Manage and conduct all implementation aspects for campaigns including client and order setup, inventory management and optimization.
  • Liaise closely with clients throughout campaigns, manage campaign work and ensuring that all campaigns complete on time and on budget.
  • Continuously evaluate and develop operation management processes to ensure best practices are been followed. Manage order revisions, creative changes, tracking discrepancy and assist sales team/clients with campaign reports.
  • Manage and update sales team with inventory reports-sold/unsold, revenue/bid and Serve as an ad-serving solution expert to assist the Sales team in managing client relationships.
  • Understand platform inventory trends and pricing to provide recommendations to manage the yield and maximize overall revenue streams.
Nov 2013Apr 2015

Sr. Campaign Manager

Talentica Software Pvt Ltd
  •  To create and manage online Ad campaigns and  create display advertisements and traffic them accordingly to proper websites.
  • Optimize campaigns for better performance and yield out maximum impressions and clicks.
  • Manage publisher's inventory and route traffic for maximum utilization of available inventory.
  • Suggest and endorse inventories to both publishers and advertisers.
  •  Interact and collaborate with various Ad networks for creating business for both publishers and advertisers.
  • Solve any technical or non-technical issues faced by both advertisers and publishers.
  • Interact with publishers and help them collaborate to achieve maximum utilization of their inventories to reach the required fill rate.
  • Help the publishers in pricing the campaign correctly by suggesting the CPM, CPA, CPC and Flatrate strategies. Maintaining and displaying Publisher's data(CTR, Impressions, Fillrate, Clicks).
  • Helping advertisers by Contextual, Geographical, Behavioral, Day and Time targeting of their campaigns. To suggest enhancements in the system.
  • To test and report bugs.
Jan 2013Nov 2013

Campaign Manager

Talentica Software
  • Worked with Admarvel team as Mobile Ad trafficker.and closely observing with customers and helped them to understand the things easily.
  • Worked closely with various ad networks, Publishers and Agencies. Addressing publisher queries, trouble shooting use to work on ad network tags set up. We are in direct contact with more than 50+ ad networks to connect them with quality publishers(ex-InMobi, admob, Zestadz, iads, millennial media, mojiva, jumptap etc.)
  • Worked on campaign fill rate issues, reporting issues, clicks/impressions discrepancy issues, ad displays issues and have suggested the publishers on ad network tags which helps them to earn good revenue using their mobile inventory. 
  • Review the IO once we received from customer and convey the avails, rates as per their audience targeting needs. We' ll ensure the customer on best sell through.
Jan 2012Dec 2012

Ad Trafficker

Cybage Software
  • Managed multiple Campaign Management teams at a time and ensuring that the daily advertising operations run smoothly.
  • Mentoring and training junior and new staff on Ad serving tools, processes, and technologies. Managed  the operations on an ongoing basis from service delivery perspective Handling activities such as escalation management, weekly forecast call, and monthly performance review.
  • Dealing with and resolving problems and issues which arise. Arranging weekly team meetings, focusing on targets & achievements. Implementing new initiatives. Appreciating and encouraging team members and creating a positive working environment.
  • Providing prompt and accurate information on individual performance. Traffic and manage on line ad serving campaign. Uploading ad campaign and campaign creative to the Double click DART for Advertiser(DFA) ad server.
  • Used multiple ad serving systems to traffic and test creative; scheduling and targeting ad campaigns; generating tracking codes, and providing necessary reporting.
  • Troubleshooting on all creative issues of clients, flagging the queries, and preparing specifications.
  • Providing ad specifications to the client, Account Manager, and Salesperson.
  • Maintained positive relationships with sales department and clients. 


Apr 2013May 2015

Post Graduate Diploma Business Management (Marketing)

Pune University


Account Management , Campaign Optimization, Reporting , Campaign Analysis, Generation leads

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