Alessandro Guarnieri


Proven experience building business for some Italian SW Companies and Multinational Companies as Digital Equipment Corporation, Compaq and EMC. Positive aggressiveness and tenacity to achieve the objectivies. Generated double-digit sales and profit growth, exercising leadership and team building with his own sales team, achieving net sales exceeding $ 50 million. Specialties: Direct & Channel Sales. Seminars in Leadership and in Sales Management from DEC, Compaq, EMC and advanced management at IMD.

Work History

Work History
Jan 2009 - Present

Senior Account Executive

EMC Computer Systems Italia SpA

In that role since 2009 I've always managed the most important customer and prospect in the Mid Market District. With more of 30 years of sales experience I am able to create very quickly a great relationship with the customers. Every year I have achieved my goal.

Jan 2008 - Present

Distribution Channel Sales Manager

EMC Computer Systems Italia SpA

Completely reorganized the Distribution Channel through right guidelines in order to get a win-win market approach in selling the complete EMC products offer. Started up a new distributor and reached a 40% revenue growth of the incremental business versus the previous FY. Achieved the goal assigned (50M$). Also managed the alliance with Fujitsu Siemens growing from 13M$ to 22M$.

Jan 2004 - Dec 2007

Sales Manager

EMC Computer Systems Italia SpA

Managed a sales team focused on the most important Corporate Customers as METRO (retail), GE Group (manufacturing), PRADA (fashion), ESSELUNGA (retail), BAV (banking), BPS (banking) BRACCO (pharmaceutical) , BENETTON (fashion) proposing the complete EMC products offer: storage platform, backup/archiving solution (Legato SW products), Content Management solution (Documentum) and Management SW (Smarts). Appreciated by his own team and by the rest of the Company as a deal closer  reaching year over year  the goals assigned  and achieving, during the last FY  net sales for 25M$.

Apr 2001 - Dec 2003

Territory Manager

EMC Computer Systems Italia SpA

During the years when EMC decided to approach the Small Medium Enterprise market through the Clariion Storage Products Family started up and developed sales in Northern Italy and created strong relationship with the most important Partners. Reached the revenue goal assigned and  awarded as one of the best revenue contributors.

Jul 1998 - Mar 2001

Country Sales Specialist Manager

Managed a sales team (9 people) specialized on workstation and storage business who  gave specialistic sales support to the direct sales teams cross the Business Units. Overachieved the goals assigned.

Jan 1996 - Jun 1998

Workstation Area Manager

Thanks to the proven experience on CAD SW market, managed the Workstations Platform business in Northern Italy.

Created strong relationship with major CAD Partners overachieving the goals assigned. Awarded as the best European sales performer. During FY98,  DEC got the leadership in the workstations Italian market.

Jul 1992 - Dec 1995

Senior Account Manager

CadLab Engineering

Directly managed the most important Customers of the Company and sold CAD solutions running on brands as HP, IBM, DEC and SUN.

Overachieved the revenue goals assigned

May 1989 - Jun 1992

Account Manager

Sistemi SpA

Achieved  year over year the revenue goals assigned selling CAD solutions (HW, SW & Services) in the SME manufacturing market.

Mar 1982 - Apr 1989

Sales Representative

Computer Solution Srl

First 4 years in the Company spent in the Technical Area.

Moved to sales in ’86 starting the new professional experience selling and distributing CAD (Computer Aided Design) software.

Always overachieved the revenue goals assigned.



Fabio Lazzerini

I had the pleasure to share with Alessandro the incredible success of the Workstation Team at Digital Equipment. Alessandro was one the key contributors of its success. With his knowledge of the market, great experience in Sales and his enthusiasm he achieved amazing results and has always been a great example for the rest of the team.

Massimiliano Botta

Alessandro is a very senior and reliable professional. It has been a big pleasure to work with him over the last few years. Together we started-up mid size Companies storage business in Italy, achieving great success and having fun. Trust and passion are the most important Alessandro's qualities.

Massimo Cella

Alessandro is a well organized sales manager, trustable and result oriented, able to lead a team to get big achievements with a positive interaction with the rest of the company and with Business Partners.

Maurizio Rossella

I  work with Alessandro from several years at EMC Computer Systems Italia. For many years we were collegues and for three years he was my boss, but before a colleague he is a friend. Alessandro is a talented professional Sales Manager with deep knowledge and expertise in IT sector, he always shows the energy and leadership needed to be successful in his position. In the several years of his carrier he gained the trust and confidence from partners and customers. He shows focus and determination in achieving his company´s goals and at the same time providing real customers satisfaction.