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Work History

January 2017Till Date

Lead Business Consultant

Javelin Consumer Company

Javelin Consumer is a boutique consulting firm based out of Gurugram, India  specializing in providing  management consulting , business strategy development and talent training to its clients in the  FMCG, hospitality, technology and manufacturing sector. Vinu has been the lead strategic business consultant for the FMCG and hospitality domain for the firm. He has provided strategic business advisory to several big clients like Ruchi Foodline, Maklay Industries, Modi group  etc. 

December 2015May 2017

Co-Founder , Director

Joyfresh Foods Pvt ltd

Vinu  ideated the sauces business for an investor and help in setting up  a food FMCG company from scratch. Engaged in manufacturing of various sauces, condiments and snack products, Vinu created the whole brand identity of Joyfresh, after a thorough understanding of the market, product positioning and designed innumerable successful campaigns that helped establish the company as sales of over 18 crores in one and half year. Vinu  created a dedicated sales network on over 100 professional, 25 Super stockiest, over 200 distributors and a retail based on over 25000 stores in just 1 year. Designed and implemented new concepts for Channels partner engagement and created a 100% advance based business model. As as marketing leader, Vinu have created various low cost ingenious campaigns for  brand awareness and product off-take. He has detailed knowledge of territory mapping, team deployment,  store through puts, ROIs and product off-take plans. Detailed territory and customer type knowledge of states  like Delhi, Haryana, Punjab, Western UP, Gujarat, Rajasthan, Chhattisgarh, Madhya Pradesh & Maharashtra. Selected a team of sales professional with deep insight into their working habits and ability to deliver results. 

Jul 2012Mar 2015


Jiyagro Foods Pvt Ltd

Founder and director of an agro food processing unit engaged in working closely with low income bee-keeping community, sourcing , processing and marketing honey in sachet to hotels and institutional buyers in India. Jiyagro's Subsidiary Gramam Agri successfully received a funding of Euro 100 000  from Dutch Impact investor Enviu for setup of B2B crops sourcing and supply chain Project. Jiyagro Foods was shortlisted by Brand capital for incubation as part of the propel programme. Jiyagro aspires to position itself as a functional food FMCG company in India. Jiyagro is involved with Propel programme by Future group and Times Brand Capital. Jiyagro was later taken over by Gramam Agritech.

Jun 2009Jul 2012

Senior Project Manager

Jones Lang Lasalle

Managed Real estate fit-out projects worth more than USD 200 million for clients like RBS, Microsoft, Bank of America,Bloomberg etc. Lead a team of seventy two  project executives and 2400 workmen. Delivered projects within timelines & budget, co-ordinating with different stakeholders including government agencies.Vinu has successfully implemented lean project execution methodologies at RBS project resulting in cost savings of USD Two millions Dollars. 

Jun 2008May 2009

Project Manager

CB Richard Ellis

Planning, execution and complete delivery of interior fit-out projects for prestigious clients likes Hewlett Packard, Fidelity Investment Services etc. Vinu has received accolades from Hewlett Packard India  leadership for data centre infrastructure setup within the outlined  time and budget.

May 2005Jun 2008

Founder & Chief Designer

Geofin Design Inc.

Founded an electrical design & professional contracts company in Jaipur. Lead a staff of eight designers & six project coordinators. The projects delivered by the company had a combined area of around  two hundred thousand square feet. Clients included Tata Indicom, Bajaj, Motisons Jewelers etc.
The company was acquired in 2008 by Grandeur, a firm based out of Mumbai, India


Apr 2001May 2005

Bachelor of Engineering ( Major- Electrical )

SKIT Jaipur ( University of Rajasthan)

In College , Vinu conceptualized a prototype for COLBIS - Contented based localized business information system - which won University award.

Apr 1987Mar 1999

Senior Secondary

St. Xavier's Ser. Sec. School

Throughout his academic years, Vinu was actively involved in various curricular activities and held positions such as President of the Debating society and Cultural Cecretary.