Vinu ideated the sauces business for an investor and help in setting up a food FMCG company from scratch. Engaged in manufacturing of various sauces, condiments and snack products, Vinu created the whole brand identity of Joyfresh, after a thorough understanding of the market, product positioning and designed innumerable successful campaigns that helped establish the company as sales of over 18 crores in one and half year. Vinu created a dedicated sales network on over 100 professional, 25 Super stockiest, over 200 distributors and a retail based on over 25000 stores in just 1 year. Designed and implemented new concepts for Channels partner engagement and created a 100% advance based business model. As as marketing leader, Vinu have created various low cost ingenious campaigns for brand awareness and product off-take. He has detailed knowledge of territory mapping, team deployment, store through puts, ROIs and product off-take plans. Detailed territory and customer type knowledge of states like Delhi, Haryana, Punjab, Western UP, Gujarat, Rajasthan, Chhattisgarh, Madhya Pradesh & Maharashtra. Selected a team of sales professional with deep insight into their working habits and ability to deliver results.