Co-Founder , Director ( Sales & Marketing)
Joyfresh Foods Pvt ltd
Setup a food FMCG company from scratch. Engaged in own and contract manufacturing of various sauces, condiments and snack products. Created a dedicated sales network on over 100 professional, 25 Super stockiest, over 200 distributors and a retail based on over 25000 stores in just 1 year. Designed and implemented new concepts for Channels partner engagement and created a 100% advance based business model. As as marketing leader, I have created various low cost ingenious campaigns for brand awareness and product off-take. I have detailed knowledge of territory mapping, team deployment, store through puts, ROIs and product off-take plans. Detailed territory and customer type knowledge of states like Delhi, Haryana, Punjab, Western UP, Gujarat, Rajasthan, Chhattisgarh, Madhya Pradesh & Maharashtra. Selected a team of sales professional with deep insight into their working habits and ability to deliver results.