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Profile Summary

Pivotal sales head offering 13+ years of experience in implementing successful sales and marketing strategies and motivating highly galvanized teams to produce significant bottom-line results. Distinguished background in Insurance, holiday and real estate sales to drive revenue across multiple business verticals. Adept at designing and executing effective sales strategies to optimize market opportunities

Key Competencies & Offerings

Merchandising, Business Development, Project validation, Direct and Channel Sales – BTL & ATL Marketing -Relationship Management– B2B & B2C– Sales Execution – SalesforceOptimization – Territory Mapping  – Strategic Planning - Team Leadership – Sales and BD Process – Market/Strategy Development – Multi-Channel Marketing

Significant Contributions and achievements

  • Promoted to take leadership roles in successfully achieving key performance areas in various roles as Financial Services Manager and Financial Services Executive during 2004 to 2008, ICICI Prudential life insurance
  • Consistently won Excellence Certificates from 2004 to 2007  and won international conventions
  • Instrumental in setting up the Health channel new verticals in the region for ICICI Prudential 2006-2007
  • Promoted to Senior Area Head in Bharti AXA Life after working as Area Head in Low-productive branch of our cluster was transformed into key regional branches. ( 2008-2012)
  • Awarded with Certificate of Appreciation for the outstanding performance in WNBRP, South and achieved International Convention Trips to Malaysia, Phuket and Singapore
  • Instrumental in setting up a new campaign based business verticals and executed the strategies and attained the second best regional FA productivity in the country with bharti AXA life insurance
  • Redesign developed and implemented selling program for front-line sales force which transcended sales month on month and sales grew from 23% to 29%
  • New initiative by focusing on tie-up of telecom retailers networks and DSA loans of a chennai city and helped to increase the business volume
  • Break-even of expenses within the first year of tenure, capturing top rankings among Cash collections of 27% against the sales volume for the new brand panoramic holidays in the region
  • Sharpen operational performance and time management with the introduction of new procedures in the operation process. Set-up and implemented tasks for monitoring and focusing the EMI and ECS success ratio with the help of branch accounts
  • Creatively maximised the additional revenue through upfront down payment and ASF collections as a new initiative in the country. This provided the ability to get confirmed holidays to customers without hassle and dramatically improved profitability
  • Boosted telemarketing accuracy from 7% to 12% with the staff development and implementation of a spiffs incentive programs for tele-callers, team leaders
  • Launched successful marketing strategies, promotions and ensured continuous delivery of quality lead flow to sales resulting in cost control and region’s profit, also elevated the brand awareness in FM radio through cross promotion and barter deal
  • Revive struggling new start up- indiahomes from the bottom line of a turnaround success. Implemented effective selling strategies and sales process, and helped boost the productivity
  • Orchestrated successful best in market brokerage, including a First in market pre-launch offers that penetrated market territory by 325% in 3 months

Professional Experience

Nov 2016Present

State Head


Heading Merchant Acquistions and Alliances for payments business for Rural market

July  2015 Nov 2016

Business Development Head

Gogaga Holidays

Gogaga holidays - Instrumental in setting up online portal with Colleague

Partnership Start-up online travel portal positioning itself to become unique in offering exclusive travelproducts and services to travel partners and consumers. Core management team member involved in developing new markets and strategic tactical plan in tie up new alliances and successful relationships to facilitate exchange of information of our new innovative products. Expand to overseas territory (dubai) to positioning and penetrating NRI business

Jan 2015May 2015

General Manager - Sales & BD

Leadership role in a start-up and serve as a responsible member of the region in developing the Builder tie-ups, Project validation , Pricing Negotiation, Incremental in Brokerage for exclusive projects, and sales execution for Ecommerce on-line real estate company. Formulate regional level sales, marketing and business development strategies to drive revenue growth. Led a team Sales managers, monitoring (KPIs), recruiting and training staff, and managing team performance to achieve sales objectives on various products

  • Analysed data and competitive intelligence to determine and execute new go-to market approach.
  • Implemented new sales strategy to recapture lost clients and grow sales of core customers.
  • Redefined sales profile and implemented new sales training program to focus on the pre-launch offer, positively impacting performance and penetrated market territory by 325% in first 3 months branch operation
  • Establish a competitive sales force by offering aggressive sales techniques and follow through the sales process
Nov 2012Dec 2014

Circle Head - TN Sales and Operations

Panoramic Group of Companies -Magic Holidays, Chennai

Leadership role as entrepreneurial drive in a start-up environment, and took on the challenge to complete the set up of new branches of the region by recruiting and improving the calibre and performance of sales teams throughout the TN region. Direct the sales & Marketing employees of 93 members and manage the P&L of the region.

Responsible in business development and revenue generation from Direct, venue and channel sales team, and managed all the operational function team in Marketing, Telemarketing, Customer service, Admin, Accounts, and Human resource functions.

  • Generated 5.6 Cr+ in sales revenue by building a talented team, action-oriented Channel business partners the network of 120+ throughout the region within a first 12-month period.
  • Spearhead to lead generation utilising ATL and BTL customer responses
  • Brand building and Promotions
Aug 2008Nov 2012

Regional Manager- Campaign Sales for Entire South Locations

Bharti AXA Life Insurance co. ltd, Bangalore

  Manage a key role in Direct Distribution Channel & Campaign sales in four locations across South India .Assign for Top line productivity, Efficiency, and Quality of business. Responsible in managing 6 Area managers and their respective team of 77-members and ensured continuous delivery of new business from various sources of leads conversion and generated over INR 6.4 Cr per Annum

  • Monitored prospect leads to conversion and achieved 7.5% against the national average of 7%
  • Produced smooth running business teams through coordination with operations
  • Create efficiency of Policy bazaar & other campaign leads conversion to processing through the emphasis on coaching, field support and Sales governance.

Senior Area Head (Direct Sales & Distribution), 2008-2011

  • Developed Chennai Branch of No.1 in APC clusters of 114% business achievement and maintained consistent position in consecutive years.
  • Directed Recruiting DSA business referral partner, airtel retailers, account development, staffing and coaching.
  • Promote employee relations of extensive team-focused activities constituting 30+ team 

Sep 2004Aug 2008

Sales Manager - Direct Sales

ICICI Prudential Life Insurance, Chennai

Led a Salesforce of 5 Financial services managers and their team of 28 members. Grew the business by developing a relationship, coaching sales teams to achieve business targets and implementing quality business improvements.Consistently generated additional business with thorough product knowledge, sales techniques in line with Bancassurance channel metrics.

  • Following up new business opportunities and setting up meetings, Planning and preparing customised presentations and communicating new product development to prospective clients for new and repeat business.
  • Achieve sales of INR 3.75 Cr with 12% conversion to leads in 2007-08
Aug 2001Mar 2002

Sales Officer

Airtel  - Touchtel  

Direct door to door selling landline telephones of touch-telephone products to SME and Residential segments. Improving the value added services to the existing customers and churning the competitor product of bsnl, from surrendering process to cross- selling.


Jul 2002Jul 2004

M.B.A - St. Joseph College of Engineering (Sathyabama group), Affiliated to Anna University

Regular full time management course - Marketing 

Jul 1998Jul 2001

B.Sc - Asan Memorial College, Affiliated to Madras University

Regular full time course - 3 years Microbiology

Apr 2015Oct 2015

Certified Program in Digital Marketing, Digital Academy

SEO, SMM, Web Analytics and Email marketing

Personal Information

  • Date of birth - 22 Mar 1979
  • Marital Status - Married
  • Nationality - Indian
  • Languages - English, Malayalam, Tamil, Hindi
  • References - Available on request