Sales and Marketing Director
National Title Company
Director of Sales and Marketing
Provide overall strategic direction for marketing. Defined contribution products with an emphasis on strategic services. Continue to increase brand awareness, public relations and advertising activities of National Title Co.. Strategically guide marketing department in aligning with and meeting long term goals including collaboration with partners. Manage day to day activities for a marketing department. Manage the allocation of team and financial resources to achieve advertising, marketing communications, production, event management, and public relations objectives over the short and long term . Driving the visual the look and feel of National Title’s marketing efforts; analyze the existing marketing programs and recommend changes and creative direction. Collaborating with internal clients (including participant strategy, sales, new business, and client strategy.) to align business objectives and sales goals with department activities and marketing solutions . ROI reporting and analysis demonstrating the business benefit for marketing dollars spent . Establish long term vision of the optimal marketing.
Challenge:Company had zero marketing program in place for 2 years in a highly competitive market.
·Initiated comprehensive bundling strategy that emphasized a 'solution selling' approach and generated over 36% increase in new incremental sales.
·Conceived, developed and launched extremely aggressive seminar program that brought clients to the company.
·Built a secure, web-accessible, database driven market intelligence system that, for the first time in company history, gives all clients easy access to data and marketing personnel to ability to capture client data.
·Orchestrated development of the company's first competitive email marketing system that maintains a 40% open rate and a 23% forward rate. Also implemented a social media strategy and incoporated a social media CRM.