Dy. General Manager- Jewelry Division
PAREKH PLATINUM LTD
PPL have state –of- -the Art one of the largest manufacturing facility in Asia to manufacture Jewelry of International quality & serve all markets worldwide.
- Strategy: Formulated strategies, to bring outstanding payment to zero and increased distributor’s network on all-India basis. Within three months of strict control, outstanding was brought to acceptable level & distributor’s net work was increased to 34 from 12 in a span of six months there by increase of business.
- Marketing: Marketing Master Alloys, Precious Metals/alloys like platinum, Palladium, Iridium, Ruthenium, Indium & other products being manufactured by PPL in the domestic markets on all-India basis. I was responsible for marketing of Plain & Studded Jewelry, made in Gold, Platinum, and Silver in National & International markets for first 5 years.
- Business Development: Developed new markets, for business with application selling concept, and effectively utilized network of distributors & Regional staff, which resulted in increase of revenue.
- Planning and Management: Reporting directly to the chairman and monitoring performance of distributors & all other marketing personnel on all-India basis and coordinating activities of all branches.