Work History

Work History
Feb 2008 - Present

Senior Account Manager

Adfactors PR

·Handle monthly billing of over Rs. 22 lakh with help of 14 executives (Heading operations of Technology Practice SBU in Mumbai)

·Existing clients included Aptech Limited, Oracle Financial Services Software, Websense, 3i Infotech, Rolta, Cellcast, Hexaware, Gemalto, Ybrant Digital, Allied Digital, Glodyne Technoserve, Kale Consultants, etc., also manage 360o PR under the India mandate of Waggener Edstrom clients such as Lifesize & BMC Software

·Within the technology practice have specific experience of working with clients in the education, web; data & digital security, GIS, infrastructure management, Business Service Management, IT services and consultancy, consumer electronics, media & digital marketing space

·Additionally manage internal training of executive on various PR and soft skills

·Introduced processes to enhance account management and improve team productivity such as ‘Online Daily Reporting Platform’ for executives, ‘Media Adoption Program,’ ‘Centralized media database, Standard Operation Procedures (SoPs) etc 

Apr 2004 - Jun 2005

PR Manager

The Resort
  • Managing the end-to-end execution of public relation activities involving F&B events like food festivals and other developments in the hotel, managing positive media relations, organizing familiarization tours.
  • Liaison with Advertising agencies in media planning and budgeting.
  • Editing the in-house communication and keeping the pressroom / news and events section updated at all times on the corporate website.
  • Responsible for a PR Assistant, Advertising Agency and Graphics Design Agency. The job also entailed directing of freelance marketing communications professionals like printers, suppliers and copywriters
  • Honored with the award of “The Star of the Year” for achieving record sales of Rs. 12 lakhs single handedly for the New Year’s Eve Party of 2005.
  • Honored with the “Trainer of the year” Award for the year 2005
  • Launched the first in-house newsletter of The Resort
  • Trained over 250 associates in the period of six months in the areas of Leadership, Motivation, Service Excellence, Team Building, Time Management, Positive Attitude, Grooming and Managing Work Place Conflicts.
Jun 2002 - Mar 2004


Shipping Today
Managing the entire gamut of the publication, including Subbing, Reporting, Editing Articles, Covering News & Events, Interviewing High Profile Corporate and Government Personalities, Supervising Advertising, Circulation and building PR. Achievements

Considerable experience in taking interviews of high authorities from the Shipping Industry (interviewed Mr. Shatrughan Sinha – then Shipping Minister, Mr. D.T. Joseph, Shipping Secretary, Mr. G.S. Sahni, Director General of Shipping, Mrs. Neera Malhotra, Dy. Director General of Shipping, Mr. Shrivastava, Chairman Shipping Corporation of India.)Have written/edited articles on current topics on Shipping, Maritime Training, health articles etc.

Oct 1997 - Aug 1999

Account Executive

Potsol Advertising and Marketing

  • Developing Target Customer Profile.
  • Responsible for the relationship between the agency and the client.
  • Communicating the client’s brief to the creative team.
  • Arranging Pre-Production meeting to coordinate the efforts of creative team.
  • Getting the client’s approval on artwork, the budget and the media plan
Jun 2002 - Aug 1999

“Business Manager

“The Marex Bulletin”

  • Writing, reporting and editing on the Indian Shipping Industry. Generating content and design ideas for regular pages in the magazine. Interacting with PR agencies, publishers, contributors and photographers.


2006 - 2008

Bacher of Arts in Journalism and Mass Communications

Sikkim Manipal University of Health, Medical and Technological Sciences
1984 - 1994


St. Anthony's High School


Blogging, Business Reading and Writing, Internet and Social Media


To lead the marketing communications function of a fast growing business, preferably within the IT/ITES domain


A committed professional with well-rounded background in communications including, Marketing Communications (traditional & new media), Journalism and Advertising.

Specialist in Strategic Corporate and Media Communications with over 13 years of quantifiable achievements. Record of outstanding success in fast paced companies across multi-location and multi-state environments. Blends motivation, leadership, creative and analytical abilities to develop and implement for bottom line results. Holds Masters qualification in Mass Communications with specialization in Advertising and Public Relations.

Strengths include:

  • Proactive approach and ability to think critically with proven directional capabilities for varied industry segments – Technology, Financial services, Shipping & Logistics and Education.
  • Expertise in developing and nurturing relationships with stakeholders (investors, shareholders, media, customers and other external publics) through consistent communication and dialogue.
  • Sound knowledge of Indian society, marketplace and business dynamics.
  • Social media strategist, with high understanding on digital communications arena.
  • Strong relationships with industry pears and experience of managing, training and grooming teams.
  • Ability to train company spokespeople on communications and media

Some of the top clients handled till date includes: Aptech Limited, Websense, Asus Technologies, 3i Infotech, BMC Software, Hexaware, Rolta India, Oracle Financial Software Services, ICICI Prudential Life Insurance, ICICI Lombard etc. (See complete list of clients handled)

Founded ‘Indian PR Forum’, an online forum of PR professionals in India. IPRF boasts of over 1000 members, including top PR professionals in the agency as well as corporate world.