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Vikas Gunakimath

Senior Social Insights Analyst FOR Cloud AT IBM iNDIA

Work experience


IBM India
Organization Designation Analyst(Social Insights) Duration August 22, 2011 to Responsibilities: Conducting social audit for IBM business units to condition the market and to revamp brand IBM. Created proprietary knowledge, Speed & Scale and had high business adoption to align & address Marketing and Communication strategy. Prepare monthly market reports(industry specific) and analyze the data collected, present a detailed report of the same regarding what the industry is speaking, gain insight on trends and buzz through real-time listening, discover where key conversations are taking place, identify influencers who lead these conversations and assign SMEs to engage with influencers-build ADVOCACY Provide real time event listening and reporting during IBM events. The reporting format includes the deep dive analysis of the key themes during the event, identifying influential brand advocates, top hash tags used, who are the top analysts sharing their views about the event, IBMer vs. Non-IBMer identification Preparation of weekly, monthly, special, adhoc, influencer, social audit, social properties effectiveness & quarterly reports for specific IBM brands/industries Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can continue to be an early adopter of these technologies Drive innovation by conducting competitive analysis, researching emerging social media trends and best practices



Seshadripuram College


Indiana University


Institute University

Indiana University of Pennsylvania

Bangalore University BPU College

BPU College