Marketing Intelligence Analyst
Center for Excellence in Brand and Customer Management
Modeling Marketing problems as mathematical or functional solutions.
Understanding the logical flow across product design, production, core marketing and the feed back loop.
Breaking down real-world issues into a functional state-flow chart, and quantifying the 'value' of each sub-component.
Primary Research in the form of survey design, focus group selection and data manipulation.
Framing structural and functional hypotheses and creating suitable tests to verify their validity.
Visualizing linear models in "This-Leads-to-This" scenarios, to understand "What must be done for What to happen".
Constructing non-linear models to account for "What-happened-yesterday-affects-today" (Markov dependence), and "The-occurrence-of-this-affects-itself" (endogeneity).