- Measuring the monetary value of Word of Mouth (Funded by the Marketing Science Institute).
- Calculating the influence wielded by a customer (on Twitter).
- Analyzing the effect of Word of Mouth in Online Social Networks.
- Creating a metric to determine "What customers say" and "What they actually mean".
- Measuring the impact of "Word of Mouth" on Twitter to Offline Sales through a field study.
- Measuring effect of the "Brand" on Google Ads Click Through.
- Qualifying the implications of Online Advertising to Offline Sales.
- Creating an Analytics Dashboard to determine which customers to influence in a network, when, and with what message.
(Feel free to drop me an email for a quick abstract of each of these topics)