Vijesh Rao

Vijesh Rao

Marketing Manager


  • 10 Years of Marketing, Business Development, Pre-Sales & Project Management in the field of Computer Aided Engineering (CAE).
  • Currently heading the India Marketing for MSC Software Corporation, leading providers of multidisciplinary simulation solutions & services. 
  • Led the setup of marketing department and related processes for MSC in India in 2010.
  • Conceptualized and executed multiple marketing campaigns & initiatives for pipeline growth
  • Good grasp of target market segment, solution selling & opportunity development
  • Conducted successful large scaled events (MSC User Conferences) with sponsorships
  • Built strategic alliances with IBM, Intel, nVIDIA, HP, Fujitsu for MSC's HPC business
  • Employed previously with leading MNCs like Sandvik Asia, Geometric Global and Atlas Copco in the areas of Product Design & Development
  • Master's graduate in Mechanical Engineering with specialization in Computer Aided Design & Analysis. Bachelor's degree in Industrial & Product Engineering. Both degrees awarded from Manipal Institute of Technology, Manipal
  • An effective communicator with strong quantitative & analytical skills

Work History

Work History
Aug 2009 - Present

Marketing Manager

MSC Software Corporation, Bangalore
  • Develop & implement yearly marketing plan as per regional business objectives with focus on Lead Generation, Customer Retention, Executive Demand Creation & Diversification programs
  • Maintain sales pipeline ahead of every financial quarter for direct and channel business
  • Conceptualize, plan, execute and measure marketing campaigns (Direct & Online)
  • Report business analytics via SFDC to improve forecasting and opportunity management 
  • Research new and emerging markets for incremental business opportunities
  • Build internal ecosystem through sales enablement programs
  • Manage social media and education marketing
  • Nurture strategic alliances with hardware partners, software partners, industry associations
  • Marketing communication through press releases, media coverage and reference stories
  • Run lead nurturing programs for non-sales ready leads through Marketo
  • Manage and optimize yearly marketing budgets
Feb 2008 - Jul 2009

Project Engineer

Atlas Copco, Pune
  • Key Responsibilities:
    • Manage & execute CAE projects
    • Researched new simulation competencies
    • Handled €150K long term nonlinear burst pressure project

Nov 2005 - Feb 2008

Sr. Application Engineer

Geometric Global, Pune
  • Key Responsibilities:
    • Technical support of MSC's legacy products such as MSC Nastran and Patran
    • Trained & mentored new recruits
Aug 2004 - Nov 2005

Intern & Design Engineer

Sandvik Asia, Pune
  • Key Responsibilities:
    • Execution of design & analysis projects for various international heavy engineering clients


Sep 2003 - Jun 2005


Manipal Institute of Technology, Manipal
  • Major Areas:
    • Computer Aided Mechanical Design & Analysis
    • 1 Year Industry Internship at Sandvik Asia
Sep 1998 - Jun 2002


Manipal Institute of Technology, Manipal
  • Major Areas:
    • Industrial & Production Engineering

Successful Industry Events


Prashant Pawar
Business Development - Energy & Retail, Dassault Systemes
+91 98451 61548

Other Reference Upon Request

More About Me

Interests: New Technology; Current Affairs; Socializing; History; Online Surfing; Traveling

My LinkedIn Profile

Career Aspirations:

  • Be a Marketing & Business Development leader for an innovation focused company
  • Be an active contributor towards company's revenue & business growth
  • Create leaders in the team