Growth, Digital Marketing, and Analytics
- Led digital marketing using a data-driven approach. Made major contributions including a game changer that increased conversion on our key funnel by 97%.
- Devised social media strategy for an audience of >1 million.
- Managed 6 figure digital marketing budget.
- Architected the analytics necessary to make the company data-driven with a focus on empowering teams with actionable data.
- Organized and led internal workshops on leveraging analytics.
- Managed 3rd party vendor relationships including price negotiation.
- Partnered with management on prioritizing projects based on ROI.