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Highlights

  • 7 years of international experience spanning Europe, the US, and Latin America.
  • Evangelist for data-driven decision making, with easy access to analytics.
  • Entrepreneurial mindset with experience defining and owning performance indicators.
  • Well-rounded generalist able to tackle challenges in fast-paced environments.
  • Expertise in B2C customer acquisition via organic and paid channels.
  • Proven success driving record engagement rates using social media and mailings.
  • Keen interest in the Swiss and European startup ecosystems fostered through regular participation in meetups and conferences.
  • Avid user of online learning platforms including Udemy and Codeschool.
  • Knowledge Areas: Digital Marketing, Analytics, Customer Acquisition, Conversion Optimization, Data Analysis, CRM, SEO, Social Media, Email Marketing 

Experience

Jul 2011Feb 2015

Growth, Digital Marketing, and Analytics

Urturn (Lausanne)
  • Led digital marketing using a data-driven approach. Made major contributions including a game changer that increased conversion on our key funnel by 97%.
  • Devised social media strategy for an audience of >1 million.
  • Managed 6 figure digital marketing budget.
  • Architected the analytics necessary to make the company data-driven with a focus on empowering teams with actionable data.
  • Organized and led internal workshops on leveraging analytics.
  • Managed 3rd party vendor relationships including price negotiation.
  • Partnered with management on prioritizing projects based on ROI.
Jul 2007Jul 2009

Digital Technologist

McCann Worldgroup (San Francisco, Buenos Aires)
  • Contributed to digital campaigns for clients such as Microsoft, HP.
  • Drove localization of SQL 2008 Marketing site, a global campaign. 
  • Served as agency point person on Silverlight technology.
Sep 2006May 2007

Interactive Design Production Intern

Brightcove (Cambridge, USA)
Jun 2006Aug 2006

Web Development Intern

Jack Morton Worldwide (Boston, USA)
Sep 2003May 2006

Academic Technology Intern

Clark University ITS (Worcester, USA)
  • Partnered with university on leveraging technology for teaching.

Education

20102012

MSc Comp. Sci. and Management of Tech. Entrepreneurship

 École polytechnique fédérale de Lausanne (EPFL)

final GPA 5.43 out of 6.0

20032007

BA Computer Science

Clark University

Recipient of 4 year, full-tuition academic-merit scholarship