Highlights

  • 7 years of international experience spanning Europe, the US, and Latin America.
  • Evangelist for data-driven decision making, with easy access to analytics.
  • Entrepreneurial mindset with experience defining and owning performance indicators.
  • Well-rounded generalist able to tackle challenges in fast-paced environments.
  • Expertise in B2C customer acquisition via organic and paid channels.
  • Proven success driving record engagement rates using social media and mailings.
  • Keen interest in the Swiss and European startup ecosystems fostered through regular participation in meetups and conferences.
  • Avid user of online learning platforms including Udemy and Codeschool.
  • Knowledge Areas: Digital Marketing, Analytics, Customer Acquisition, Conversion Optimization, Data Analysis, CRM, SEO, Social Media, Email Marketing 

Experience

Work History
Jul 2011 - Feb 2015

Growth, Digital Marketing, and Analytics

Urturn (Lausanne)
  • Led digital marketing using a data-driven approach. Made major contributions including a game changer that increased conversion on our key funnel by 97%.
  • Devised social media strategy for an audience of >1 million.
  • Managed 6 figure digital marketing budget.
  • Architected the analytics necessary to make the company data-driven with a focus on empowering teams with actionable data.
  • Organized and led internal workshops on leveraging analytics.
  • Managed 3rd party vendor relationships including price negotiation.
  • Partnered with management on prioritizing projects based on ROI.
Jul 2007 - Jul 2009

Digital Technologist

McCann Worldgroup (San Francisco, Buenos Aires)
  • Contributed to digital campaigns for clients such as Microsoft, HP.
  • Drove localization of SQL 2008 Marketing site, a global campaign. 
  • Served as agency point person on Silverlight technology.
Sep 2006 - May 2007

Interactive Design Production Intern

Brightcove (Cambridge, USA)
Jun 2006 - Aug 2006

Web Development Intern

Jack Morton Worldwide (Boston, USA)
Sep 2003 - May 2006

Academic Technology Intern

Clark University ITS (Worcester, USA)
  • Partnered with university on leveraging technology for teaching.

Education

Education
2010 - 2012

MSc Comp. Sci. and Management of Tech. Entrepreneurship

 École polytechnique fédérale de Lausanne (EPFL)

final GPA 5.43 out of 6.0

2003 - 2007

BA Computer Science

Clark University

Recipient of 4 year, full-tuition academic-merit scholarship