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With over 11 years of experience in Retail & Hospitality, I thrive in a dynamic & fast paced environment and bring a broad base of skills and knowledge to the table. By operating 4 successful businesses, I have had the opportunity to explore and master a wide range of facets of setting up and running a diverse portfolio. From multi-store management, business development, strategic planning, marketing and enforcing stringent quality control, I have an in depth understanding of the hospitality/retail industry.


Dec 2010Aug 2016

Founder/Owner/Operator/Financial Manager 

RDV Holdings Pty Ltd, Adelaide, Australia

CHOCOLATREE I December 2010 - August 2016

With a turnover of over $1.5 Million Chocolatree is an award winning market leader in the dessert cafe industry

SWEET AS BAKERY PATISSERIE I September 2013 - August 2016

Sweet as Bakery specialises in preparation and wholesale supply of Petit Gateaux, Cakes and handmade chocolates to local Adelaide cafes

HOLY GUACAMOLY/POCO PICANTE I December 2013 - October 2015

A successful Mexican Quick Service Restaurant providing fresh, exciting and quick food

COFFYLOSOPHY I March 2014 - March 2015

A very popular boutique café specialising in house brewed coffee, breakfast, brunch and lunch

Business set up

  • Conceptualised and built 4 businesses from scratch
  • Evaluating the need for a specific product/service in geographical area for target customer demographic
  • Worked on store design (look and feel), designed logos, menus and pricing strategy
  • Acquired and adhered to all necessary government and council approvals and requirements

Multi-store operations

  • Managed operations and financials and all other aspects of four high volume stores
  • Provide training for new and existing staff across all levels from kitchen to front of house
  • Conduct compliance audits to ensure quality and standards are upheld
  • Designed and implemented work procedures for all staff to maintain uniformity

B2B sales and customer relations

  • Actively sourced new sales leads and cafes to sell petit gateaux, entremets, waffles and other baked good manufactured at our kitchen
  • Maintaining and growing relationships with existing clients through regular meetings to keep them up to date with our product line
  • Grow wholesale revenue by understanding clients business and suggesting products that will help increase their sales

Sales increase and growth

  • Achieved 8-10% year to year sales growth through strategic social media presence, print marketing, innovation, quality control and customer relations
  • Starting in house production of cakes and chocolates, eventually leading to a 100% self produced menu which was executed at a low price point
  • Set up of commercial kitchen resulting in creating a new brand(Sweet As Bakery & Patisserie) growing into a wholesale business

Team building, leadership & mentoring

  • Motivated managed and built a team of over 40 skilled and unskilled employees across businesses
  • Experienced in bringing out the best in staff and maintained an extremely low attrition rate
  • Built and empowered numerous staff towards brighter horizons by making them leaders

Vendor relationships                                            

  • Timely interaction with third party vendors from senior management to sales representatives
  • Time to time negotiation of prices in ccordance according to purchasing power and need
  • Exploring new suppliers in the market to ensure value for money

    Budgeting and cost control

    • Setting comprehensive monthly budgets for marketing, advertising, staffing and cost of sales
    • Forecasting monthly sales according to varying factors such as past sales, holiday season and weather
    • Maintained a positive cash flow and re-invested savings into growth and expansion
    • Minimised wastage by implemented efficient work set up and practices

    Accounting and financial reporting

    • Managed all day to day book keeping aspects (MYOB), preparation and reconciliation of financials
    • Preparation and lodgement of quarterly BAS and yearly tax returns
    • Monthly and weekly payment and collection of regular dues and accounts
    • Set up and payment of quarterly superannuation contributions

    Quality control and assurance

    • Always maintained a 5 star cleanliness rating with health regulatory boards
    • Adhered to all norms relating to maintenance of perishables in prescribed temperatures 
    • Maintaining standards, consistency of taste and visual appeal of food served
    • Maintained optimum inventory levels and implemented Just In Time approach(JIT)

    Customer relations/focus

    • Emphasis on the philosophy that the customer is always right
    • Retaining and creating new customers by constant introduction of new products as well as running a very attractive loyalty program
    • Addressing and responding to customer queries implementing relevant customer feedback

    Jan 2008Nov 2010

    Junior Auditor /Assistant Accountant

    Accounting & Business Consulting Pty Ltd, Adelaide, Australia

    Accounting & business consulting is a mid size public practice based in Adelaide. I had secured a graduate position as a junior accountant and auditor after my masters degree. 

    • Administered new and existing accounts in the Practice Manager software program by invoicing, maintaining, preparation of end of year financial accounts and PAYG statements for clients
    • Preparing and lodging quarterly BAS for clients
    • Assisted senior accountants in various trust account audits
    • Data entry and book keeping, preparation of profit & loss statements, Balance sheets and account reconciliation for clients Communication with the Australian Taxation Office on behalf of clients on various tax related matters
    May 2007Jan 2008

    Administration Assistant

    Mentor Consultancy, Adelaide, Australia

    Mentor consultancy is an education consultancy firm originally based in Coimbatore, India. A temporary office was set up to assist international students coming into Adelaide to pursue higher education.

    • Assisted the business owner in processing paper work relating to admission of international students in Australia
    • Organising accommodation and airport pick ups for incoming international students
    • Helping new students set up bank accounts, registering for work permits, enrolling in University among other things
    • Data entry and assisting in general book keeping(MYOB)
    Sep 2005 May 2007

    Held various positions in customer service/retail/hospitality while pursuing full time study