Rachael Dror studied film at Columbia College, Chicago before landing her first job in broadcast production at the ad giant, Leo Burnett. It was at this time that Rachael became fully involved with emerging media including; blogging, website design and development, online strategy and internet video. Rachael’s production experience combined with her client service skills attracted the attention of the recruiting firm, Creative Circle where she specialized in placing creative and account talent with Chicago’s top advertising agencies. When the opportunity arose, Rachael left the staffing agency to work for a Seattle based social media firm. Most recently, she has developed, designed and executed social media marketing, organic SEO and video optimization campaigns for small and mid-sized companies. Rachael is an emerging thought leader in online marketing through social media and video optimization.