VICTORIA DORAMUS

MARKET TREND FORECASTING & BRAND STRATEGY

profile

Experienced market trend analyst with a solid understanding of global market and consumer retail trends across fashion, design, and lifestyle products. Proven ability to identify trends that will impact specific markets with demonstrated experience writing, editing, and reporting global market trends.

freelance work 

Ghostwriter, 2009-2015

  • Worked as a writer and research assistant on several books (without cover credit): Decades: A Century of Fashion (Bloomsbury, 2012); The Modern Girl’s Guide to Sticky Situations  (Harper Collins, 2011); Menu Dating: Taste-Test Your Way to the Main Course  (St. Martin’s Griffin, 2009); and What’s Next: The Expert’s Guide  (Harper Collins, 2008).

Art Direction & Trend Consultant: J.Crew and Stila Cosmetics Collaboration, 2010

  • Developed visual materials for the Holiday 2010, Summer 2010, Spring 2011 and Summer 2011 J.Crew/Stila collaboration

Trend Correspondent, 2009-2010: USA Today, The Huffington Post, and Cosmopolitan, 2009

  • Authored lifestyle trend-based articles

Work History

Work History
Jan 2014 - Mar 2015

Personal Assistant to TV/Film Director

Peter Berg (New York, NY)

Ran personal errands, managed property and household inventory, coordinated domestic staff. Prepared property prior to client’s arrival. Interacted daily and maintained rapport with outside vendors, partner organizations, building tenants and building staff.

Aug 2010 - Dec 2011

Lifestyle Trend Editor

TRENDERA (Los Angeles, CA)

Recruited by former boss at Creative Artists Agency to head the West Coast launch efforts for start-up trend forecasting company, Trendera. Translated lifestyle trends and consumer insights into client-specific marketing efforts for brand and product development. Led collaborative client projects, curated city guides, custom trend reports, and other market specific products. 

May 2007 - Jun 2010

Youth Market Trend Analyst

CREATIVE ARTISTS AGENCY, THE INTELLIGENCE GROUP (Los Angeles, CA)

Researched, pitched, and wrote articles for Trendcentral, a daily online trend newsletter and website, and The Cassandra Report, a quarterly trend report covering micro and macro trends in various lifestyle categories. Managed and developed the content for a client’s fashion-focused private blog. Produced trend segments for the national television shows, "The View" and "Good Morning America."

May 2006 - May 2007

Assistant Media Planner

MINDSHARE (Los Angeles, CA)

Worked within a planning budget to negotiate with media vendors and build client print media plan. 

Education

Education
Jan 2012 - Dec 2013

Contemporary Design

sotheby's institute of art, london

Contemporary Art and Design coursework with concentration in Fashion History

Aug 2002 - May 2006

BA Journalism

University of colorado, boulder

Emphasis: Advertising Copywriting