20+ years of experience managing advertising, strategic planning and integrated marketing for many of the world’s most respected brands and companies.

Work History

Work History
2015 - Present

Director of Client Service


Successfully created and integrated a Client Services department into a rapidly growing Branding + Digital Agency.

| Optimized internal project management process and helped evolve company culture to a client/service-centric organization with en eye toward bottom-line profitability and departmental efficiency. 

 | Lead client contact for active client base of over three dozen accounts, ranging from Fortune 100 companies to highly specialized technology and service organizations with billings over $35 million dollars.

| Organized deployment of dozens of advanced CMS-driven websites, digital marketing programs and branding/messaging assignments for industry-leading companies including Lear Corporation, Kelly Services, Ilmor Marine, Verifi1 and other organizations from retail to specialized engineering and telecom.

2009 - 2015

Partner, Principal

7 Spot Group

Professional account leader specializing in  advertising, branding, strategic focus, equity building and growth through marketing campaigns and projects for companies of all size.  Accomplished in traditional and digital strategy and execution in all forms of media as well as web-based optimization, e-commerce, CRM and loyalty programs.

In addition to core advertising and marketing management, key strategic leadership opportunities have included:

| Created Brand Equity architecture (Brand Diamond) and portfolio management map for L'Oreal's Softsheen-Carson division of brands (4) as well as crafted the brand positioning and led strategic development for the launch of the Roots of Nature brand.

| Created the strategic plan, managed development and implementation of AAM's global branding initiative for 17 countries, including collateral, website and sales materials to reflect evolving company objectives, integration of new facilities and emerging global opportunity.

| Developed distinct brand identities and portfolio management strategy for Alberto-Culver's major beauty brands to minimize purchase overlap and boost per-brand use by target consumers.

| Facilitated strategic initiative with marketing management team at KIND Snacks to evolve brand beyond category and segment into broader lifestyle opportunity.

| Framed online strategy and directed the development and implementation of Lund International's “Lund Consumer Warehouse” digital e-commerce program.

| Developed web-based campaigns, CRM and loyalty programs for Lund, Akzo Nobel and many other clients to drive awareness, engagement and build loyalty among key target audiences.

1993 - 2008

Vice President, Director of Account Services

Stone & Simons Advertising

Leader of multi-functional teams creating dozens of high impact marketing and advertising campaigns. Provided strategic planning and integrated marketing to create, build and sustain strong brands.

Directed a diverse range of media, both traditional and digital into cohesive, efficient campaign to deliver exceptional client results every time. Led and mentored team of account services and planning professionals as well as junior clients.  Key opportunities included:

| Directly accountable for agency's client base with marketing operating budgets of over $150 million dollars, including strategic planning and execution for Country Crock, Brummel & Brown, Red Robin Restaurants, Credit Union One and Johnson Outdoors Paddlesports. Responsible for agency's strategic planning and account services groups for consistent business and relationship growth.

| Core team member on Country Crock Side Dishes national launch providing on-site consultation and aiding the development and execution of strategic direction, portfolio management, new co-packing partnerships, supply chain logistics, structural packaging options and customer sales initiatives.

| Led development of distinct and differentiating branding and advertising campaigns for five unique outdoor sporting good brands(Old Town, Necky, Ocean, Carlisle and Extrasport) in a single corporate portfolio.

1990 - 1993

Account Executive

Inwords, Inc.

Primary liaison for advertising and promotions for a diversified client base of regional and local clients, including day-to-day servicing of Blue Cross & Blue Shield of Michigan and Blue Care Network accounts.


1987 - 2001

Bachelor of Science, Marketing/Advertising/Public Relations

Grand Valley State University

Minor/emphasis in Marketing Psychology

Awards | Acknowledgements | Philanthropy

| Partner facilitator for numerous Unilever best practice marketing employee training programs, including Marketer’s Leadership Program, Brand Vision Development brand team training sessions: “Digital Evolution and Integration for Brand Managers” and “Writing and Presenting an Ad Brief to Your Agency”

 | Contributor to Unilever’s “Survivor’s Guide to Innovation” training system

 | Awarded American Marketing Association’s Edison Award for new product innovation for launch of Brummel & Brown

 | Awarded “Unilever Excellence in Advertising” Award as team leader on national launches of Brummel & Brown (1996) and Country Crock Side Dishes (2002)

 | Guest lecturer for University of Detroit Mercy  MBA College courses including Foundations of Marketing, New Product Management and Consumer Behavior

 | Parent Advocate for Detroit Medical Center’s Hutzel Women’s Hospital Nurseries

 | Co-Founder of  Detroit Medical Center’s Hutzel Women’s Hospital Breastfeeding Peer Counseling Program

 | March of Dimes, Metro Detroit Division Executive Marketing Committee, Media Spokesperson, Ambassador Family and Wayne County Family Teams Chairman